3. Your product or brand could suddenly be at the center of a huge conversation Breaking Story Big Story Bigger Story Persistent Story T-Mobile Outage Balloon Boy
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7. On the positive side, people will help make your good content visible
11. To rise above the noise, there is more to do as search gets more social Plus… Things you already do Quality Anchor text Trust Trust worthy sites linking to your site Popularity # of high quality links Timeliness Update your site, blogs New things to consider People retweeting what you said; sharing good links Trust-worthy people sharing your links or tweets # of people retweeting what you said in the last minute, hour, day Be prepared to turn on a dime
12. Social Technographics Groups Consumers By Activity In The Participation Ladder April 2007, Trends “Social Technographics ® ”
I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
