2. Comic-Con San Diego Started 40 years ago as a small comic book-based event Currently the largest sci-fi and fantasy convention in the world Approximately 126,000 people attend over the course of four days Major film studios, genre television networks and properties all exhibit National media outlets provide full coverage
3. Syfy.com’s Online Coverage Print and video news coverage via SCI FI Wire Information on Syfy show panels and events during Comic-Con Video coverage of Syfy’s panels
5. See a schedule of Syfy’s panels Read SCI FI Wire’s news coverage of the convention Sign up for SMS alerts Download and buy Syfy’s other iPhone apps Visit Syfy.com’s iPhone-optimized site A “Digital Premium” Syfy worked with Gloto to create an app that let fans:
7. Shoot and upload photos from the convention View and rate submitted photos A “Digital Premium” Syfy worked with Gloto to create an app that let fans:
15. Helping fans participate Logistical Considerations 24-hour monitoring of uploads to approve photos – no photos went up without being viewed and approved 24-hour monitoring of comments - no comments went up without being approved
16. Helping fans participate Promotion Promotional units on Syfy.com, including prominent placement on the Comic-Con page Hand-outs by street teams in downtown San Diego Demonstrations by street teams
18. Helping fans participate Results during Comic-Con Over 2mm page views generated by users browsing photos Over 38k downloads and installs of the app Over 2k photo uploads Over 3k comments Over 4k ratings
19. Helping fans participate Results to date Over 3.7mm page views generated by users browsing photos Over 51k downloads and installs of the app Over 2k photo uploads Over 3.5k comments Over 4.8k ratings
