TurboTax ran several social media campaigns on platforms like MySpace, Facebook, and Twitter to promote their free online tax preparation products. The goals were to raise awareness of TurboTax and get customers talking about their experience. One campaign partnered with the band MySpace Secret Shows to offer fans early access to concerts in exchange for friending TurboTax on MySpace. Another campaign held a contest across social media where participants could win prizes by engaging with TurboTax's brand and messaging about getting taxes done for free. The campaigns reached over 1 million people and generated over 6,000 contest entries, with brand metrics like awareness and purchase intent increasing the most among those directly exposed to the campaigns.