2. Page 2
MEGATRENDS WITH IMPACT ON MOBILITYDEMAND
AND MOBILITYPATTERNS.
Urbanization &
Globalization
Car sharing
and per
usage
models
Multimodal
services
Intelligent
parking
solutions
E-Mobility
Sustainable
BusinessConnectivity
Regulation&
Sustainability
Convenience
Preference
Change
Individualization
Demographic
Change
CHANGING APPROACH TO BUSINESS AND URBAN MOBILITY
…new
chances
and risks
for
traditional
car
business
3. project i.
MOBILITYOF THE FUTURE.
In 2007,the BMW Group launched project i in response to globaltrends such as climate change,
urbanization and dwindling resources.
This is designed to develop strategies for long-term sustainable transportation, and involves setting up a
think-tank of influentialthinkers from all areas of the company incorporating external experts.
MOBINET
Spurwechselassistent
4. CAR USAGE OFYOUNG ADULTS (20-29) AS DRIVER
OR PASSENGER IS DECREASING, OR AT LEAST
STAGNATING.
0
10
20
30
40
50
60
70
80
1970 1975 1980 1985 1990 1995 2000 2005 2010
Pkw-Km/mobilerPersonundTag
US
DE
FR
NO
GB
JP
Source: ífmo Analytics of NTS
Carmileage(Km)permobilepersonandday
5. Page 10
CUSTOMERS RETHINK OWNERSHIP.
Personal vehicle ownership
“I can‟t affordthat car –
it belongstothe bank.”
Cash purchase
1970s
Personal vehicle use
“Leasing gives me greater flexibility,plus
I can get everythingfrom one source.”
Leasing
Financing
today
Accessto mobility
“I want to be ableto usethe right vehicle
when I needto.”
Usage
2020
6. BMW MARKET RESEARCH RESULTS-
SUCCESSFUL MOBILITYIS DEFINED BY5 KEY-
CRITERIA.
… convenient
… fast
… barrier-free
… reliable
Mobility means getting from A to B in a way that is …
„I don„t want to losetime
onthe way from Ato B, I
want to be as fast as
possible.“
„The ideal isto reachthe
destinationwithout any
barriers or disturbance.“
„It is essentialthat I reach
my destination ontime so
that I keep all my
appointments.“
„It is important to meto
be as efficient as
possible– also regarding
the costs.“
… economic
„It should be easy and
comfortableand it
shouldn„t cause any
stress.“
Central criteriathat are essential for Urban Mobility Solutions.
Page 12
7. Thema, Abteilung, Datum
AREAS OF BMW SUSTAINABLE MOBILITY– ALL CAR
USER, WITH AND WITHOUT CAR, FOCUS ON USER IN
URBAN AREAS.
Car-enabled
Mobility
BMW and MINI
Drivers
Automobile User
Mobile User
Car-related
Mobility
Car-independent
Mobility
Electric MegaCity
Vehicle
Page 11
CarSharing
ParkSharing
Park & Charge Park & Ride
Intermodal
mobility
8. Seite 13
THE ACCESS TO A HIGH DENSITYOF PARKING SPACES
IN URBAN AREAS IS A STRATEGIC ENABLER FOR
FUTURE INTERMODAL CONCEPTS.
Hotel
E
Valet
Parking
Valet
E E
E
P@mH
1UG
Quartier
E
1UG
E OnstreetE
Shopping
E
Company E
Electricity
Valet
Airport
E
Access System as important part of the parking business.
Car Customers
Parking Services
Car Sharing
BBK, VD, 12.01.2012
9. PARKING GARAGES WILL BECOME AN IMPORTANT PART
OF INTERMODAL MOBILITYCHAINS; CONVENIENT, FAST,
BARRIER FREE, RELIABLE AND ECONOMIC .
Mobile customer sales
MotorcyclesTrains & tubes
Pedelecs / bikesTaxis
Buses
EV charging
Pedestrians
&
Mobility Hub
Parking Garage
as sustainable
Service Center
New Online Parking
Services
CarSharing
10. BMW GROUP JOINED GPC AS PART OF ITS HOLISTIC
SUSTAINABILITY COMMITMENT.
