Presented at the Innovative Dealer Summit in Denver, Colorado on March 14, 2016. SEO is absolutely vital to the success of your dealership - don't risk your business by not investing time and money in your biggest source of traffic and leads. This presentation explains how a #1 ranking isn't what it used to be, and how local targeting is what dealerships should be focusing on in 2016. Specific local ranking factors are covered, with examples showing how to optimize each individual element. Some bonus tips about beacons and Facebook retargeting are thrown in at the end... Includes 119 comedy movie references, with at least one movie for every year in the last 50 years (and 21 movies from 1985, the high point of American film comedy)

132. 1. Batman - 1966
2. The Ghost and Mr. Chicken - 1966
3. Doctor Dolittle - 1967
4. The Odd Couple - 1968
5. The Producers - 1968
6. Hello, Dolly! - 1969
7. M*A*S*H - 1970
8. Bananas - 1971
9. What’s Up, Doc? - 1972
10.American Graffiti - 1973
11.Blazing Saddles - 1974
12.Young Frankenstein - 1974
13.Monty Python and the Holy Grail - 1975
14.The Return of the Pink Panther - 1975
15.The Pink Panther Strikes Again - 1976
16.Silent Movie - 1976
17.High Anxiety - 1977
18.Slap Shot - 1977
19.National Lampoon’s Animal House - 1978
20.Revenge of the Pink Panther - 1978
21.The Jerk - 1979
22.Meatballs - 1979
23.Airplane! - 1980
24.Caddyshack - 1980
25.Used Cars - 1980
26.Stripes - 1981
27.Fast Times at Ridgemont High - 1982
28.A Christmas Story - 1983
29.National Lampoon’s Vacation - 1983
30.Risky Business - 1983
31.Ghostbusters - 1984
32.Revenge of the Nerds - 1984
33.This Is Spinal Tap - 1984
34.Top Secret! - 1984
35.Back to the Future - 1985
36.Basic Training - 1985
37.Better Off Dead - 1985
38.The Breakfast Club - 1985
39.Brewster’s Millions - 1985
40.Clue - 1985
41.Fletch - 1985
42.Follow That Bird - 1985
43.Girls Just Want to Have Fun - 1985
44.The Goonies - 1985
45.Just One of the Guys - 1985
46.National Lampoon’s European Vacation - 1985
47.Once Bitten - 1985
48.Pee-wee’s Big Adventure - 1985
49.Real Genius - 1985
50.Spies Like Us - 1985
51.Summer Rental - 1985
52.Teen Wolf - 1985
53.Transylvania 6-5000 - 1985
54.Volunteers - 1985
55.Weird Science - 1985
56.Ferris Bueller’s Day Off - 1986
57.Can’t Buy Me Love - 1987
58.The Princess Bride - 1987
59.Beetlejuice - 1988
60.Lethal Weapon 2 - 1989

133. 61.When Harry Met Sally - 1989
62.Home Alone - 1990
63.What About Bob? - 1991
64.Army of Darkness - 1992
65.Encino Man - 1992
66.Honeymoon in Vegas - 1992
67.Groundhog Day - 1993
68.So I Married an Axe Murderer - 1993
69.Dumb & Dumber - 1994
70.Ace Ventura: Pet Detective - 1994
71.Billy Madison - 1995
72.Clueless - 1995
73.Tommy Boy - 1995
74.The Cable Guy - 1996
75.Happy Gilmore - 1996
76.Mars Attacks! - 1996
77.Austin Powers: International Man of Mystery - 1997
78.Liar Liar - 1997
79.The Big Lebowski - 1998
80.Rushmore - 1998
81.There’s Something About Mary - 1998
82.The Waterboy - 1998
83.American Pie - 1999
84.Galaxy Quest - 1999
85.Office Space - 1999
86.Best in Show - 2000
87.Dude, Where’s My Car? - 2000
88.Super Troopers - 2001
89.Zoolander - 2001
90.Austin Powers: Goldmember - 2002
91.Bruce Almighty - 2003
92.A Mighty Wind - 2003
93.Old School - 2003
94.Anchorman: The Legend of Ron Burgundy - 2004
95.DodgeBall: A True Underdog Story - 2004
96.Harold and Kumar Go To White Castle - 2004
97.Napoleon Dynamite - 2004
98.Shaun of the Dead - 2004
99.Wedding Crashers - 2005
100.Nacho Libre - 2006
101.Talladega Nights –
The Ballad of Ricky Bobby - 2006
102.Blades of Glory - 2007
103.Superbad - 2007
104.Kung Fu Panda - 2008
105.Role Models - 2008
106.Step Brothers - 2008
107.Black Dynamite - 2009
108.I Love You, Man - 2009
109.Diary of a Wimpy Kid - 2010
110.Hot Tub Time Machine - 2010
111.A Very Harold & Kumar 3D Christmas - 2011
112.21 Jump Street - 2012
113.Ted - 2012
114.The Internship - 2013
115.This Is the End - 2013
116.22 Jump Street - 2014
117.Neighbors - 2014
118.Vacation - 2015
119.Zoolander 2 - 2016