Conversion zones allow advertisers to track offline conversions by drawing a virtual boundary around their physical location using GPS. When a mobile user sees an ad within a targeted geo-fence and later enters the conversion zone, their visit can be attributed to the advertising campaign. This provides metrics on offline visits, visit rates, and costs to evaluate mobile advertising effectiveness for businesses that rely on foot traffic.

1. WHY USE CONVERSION ZONES?
Identify audiences responding to mobile
advertising by visiting a physical location as
opposed to a click or call
• Track online to offline conversions
• Track Total Visit Rate (TVR)
• Track Cost Per Visit (CPV)
• Enrich mobile performance
• Evaluate campaign effectiveness
WHAT’S A CONVERSION ZONE?
A Conversion Zone is a virtual boundary drawn around an advertiser’s business location via a GPS
map. Conversion Zones enable advertisers to track what amount of physical traffic at their location
have previously seen one of their ads from visiting another geo-fenced location.
HOW IT WORKS
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting
another physical location (i.e. a competitor’s store, a venue, a specific part of town, etc.)
Next, a virtual conversion zone is drawn around the advertiser’s physical location.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads
on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been
served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as
an offline conversion for the geo-fencing campaign.
• Auto
• Retail
• Restaurants
• Insurance Agencies
• Hospitality
• Medical Offices
• Concert Halls
• Convention Centers
• Sports Arenas
IDEAL USERS
Any business with a physical location where foot traffic is valuable:
Other mobile programmatic technologies lack the accuracy of Simpli.fi to effectively
attribute mobile impressions with physical visits to an advertiser’s location.
CONVERSION ZONES
Greg Hassett
Integrated Digital Specialist
Tel: 315-446-9999 ext. 2371
Email: ghassett@tactivedigital.com