Based on an analysis of over 8,000 customer reviews, the Moto X leads its competitors in battery experience and customer support, is on par with competitors in reliability and usability, and trails competitors in picture and video quality. The Moto X's keyboard experience did not meet customer expectations as well as other needs.

1. Moto X Customer Experience Market Intelligence
Executive Score card - November 14, 2013
Based on opinion mining of 8,343 customer reviews published on popular US website before the date of the
report. We estimate these opinions resonate with 4,172K customers of these handsets.
Competition includes Apple iPhone 5S, Blackberry Z10, HTC One, Nokia Lumia 1020.
Moto X Leads Competition:
Lead
by
Resonance with
customers
Expectations
met
16%
21%
7 (out of 10)
6 (out of 10)
149K
84K
100%
100%
Parity
Relevance to
customers
Resonance with
customers
Expectations
met
1%
0%
10 (out of 10)
8(out of 10)
413K
275K
100%
100%
Trail
by
Battery Experience
Customer Support
Relevance to
customers
Relevance to
customers
Resonance with
customers
Expectations
met
1%
0%
7 (out of 10)
6 (out of 10)
198K
111K
100%
100%
Moto X at Par with Competition:
Reliability
Usability
Moto X Trail Competition:
Picture Quality
Video Quality
Moto X Unmet Customer Needs:
Disappointment
margin
Keyboard Experience
©Amplified Analytics Inc.
Relevance to
customers
Resonance with
customers
Expectations
met
- 14%
5 (out of 10)
33K
67%
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