Slide utilisé dans le cours n°20 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Sam Altman Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/

1. SAM ALTMAN
President, Y Combinator
@sama
sam@ycombinator.com
Class 20
Later-Stage Advice
How to Start a Startup

2. § Management
§ HR
§ Company Productivity
§ Legal, Finance, Accounting, Tax
§ Your Psychology
§ Marketing and PR
§ Dealmaking
Later-Stage Advice

3. § This is for months 12-24
§ After product-market fit
§ A waste of time until you have something
working
Warning

4. Management

5. • Need it at about 25 employees
• Every employee should have a manager, every
manager should know their reports
• Know how to change the structure, add new
people – just make it clear
Establish a structure

6. • Avoid the temptation to have “coolness” via
lack of structure
• But, keep it lightweight
• Don’t need complex matrices
Management Structure

7. Building a
great
product
Building a
great
company

8. 1. Being afraid to hire senior people
2. Hero Mode – extreme leading by example
3. Bad Delegation – not giving enough
responsibility
4. Not developing a personal tracking &
productivity system
Failure Cases

9. Codify how you do
things

10. Codify why you do
things
(cultural values)

11. HR

12. § Have a clear structure
§ Performance Feedback – Simple and Frequent
§ Compensation Bands tied to performance
§ Equity – be generous
§ Your investors will give you bad advice
§ Distribute 3-5% per year
It can speed you up

13. § Keep up with refresher grants
§ Structures – 6 years, Pyramid Vesting,
Continuous Forward Vesting
§ Get an option management system early
Stock and Vesting

14. § 50 employee requirements
§ Sexual harassment, diversity training
§ Monitor for burnout
§ Hiring process
§ Full-time recruiters
§ Internal announcements
§ New employee ramp-up
§ Think about diversity early!
§ Growth of your early employees
HR cont’d

15. Company
Productivity

16. § One word: alignment
§ Clear roadmap and goals
§ All employees can say the same top 3 goals
§ Figure out values early
§ Be run by product, not process
§ Ship every day
§ Have transparency and rhythm in communication
§ Weekly Management Meetings
§ All-hands meetings
§ Quarterly and Annual Planning
§ Offsites
Company Productivity

17. The Goal
Build a company that creates enduring
value over a long period of time.
Repeatable innovation and a culture of operational excellence is
the hardest thing to do in business

18. Mechanics

19. § Clean books, Accounting Firm, Audits
§ Collect your legal documents – easy to fix now if you’re
missing something
§ FF stock in the B round
§ IP, Trademarks, Patents
§ Month 11, Provisional, International
§ Trademarks, US and international
§ Domains, misspellings, and all TLDs
§ Financial Planning & Analysis
§ Consider hiring a full-time fundraiser
§ Tax structuring
Legal, Finance, Accounting, and Tax

20. Your own
Psychology

21. Your Psychology
It keeps intensifying

22. Ignore the haters
Your Psychology

23. Long-term
Commitment;
Long-term strategy
Your Psychology

24. Monitor Burnout
Your Psychology

25. Your Psychology
Focus

26. Ignore acquisition
interest
Your Psychology

27. Startups Fail when
Founders Quit
Your Psychology

28. § Start thinking about this once your product is
working – don’t ignore it
§ Don’t outsource the key messaging
§ Repeat the key messages again and again
§ Get to know key journalists
Marketing & PR

29. Deals

30. Deals
Build a great
product

31. Deals
Develop a personal
connection

32. Deals
Have a competitive
dynamic

33. Deals
Be persistent
persistent
persistent
persistent

34. Deals
Ask for what you
want

36. Style guide
Colors
Fonts
Body: Geometria
Specials:
Avenir Next Regular
Avenir Next Bold