Y Combinator Startup Class #6 : Growth

•

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Slide utilisé dans le cours n°6 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Alex Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-5-business-strategy-and-monopoly-theory/

Internet

Reten2on

days
from
acquisi2on

%
ac2ve
(monthly)

30

#
of
users

Figure
it
out

hBp://www.tableausoHware.com/blog/visual-‐analysis-‐zeroth-‐kind-‐geoﬀrey-‐taylor-‐and-‐bomb

Focus

•  hBp://apod.nasa.gov/apod/ap991006.html

i18n

Source:
hBp://www.internetworldstats.com/stats7.htm

More
tac2cs

•  Virality

•  SEO

•  ESPN

•  SEM

•  Aﬃliates/referral
programs

•  …

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Y Combinator Startup Class #6 : Growth

1. Growth alex schultz

2. WHAT MATTERS MOST?

3. Reten2on days from acquisi2on % ac2ve (monthly) 30 # of users

4. Figure it out hBp://www.tableausoHware.com/blog/visual-‐analysis-‐zeroth-‐kind-‐geoﬀrey-‐taylor-‐and-‐bomb

5. OPERATING FOR GROWTH

6. Focus •  hBp://apod.nasa.gov/apod/ap991006.html

7. Marginal user/Magic Moment

8. TACTICS

10. i18n Source: hBp://www.internetworldstats.com/stats7.htm

11. More tac2cs •  Virality •  SEO •  ESPN •  SEM •  Aﬃliates/referral programs •  …

12. Reading list

13. aschultz@.com