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How to create a social media strategy
1.
2. First, a big thanks to:
Jeremy Flint (@jeremyflint)
IPSA (@ipsaonline)
Shift Workspace (@ShiftWorkspace)
For hosting this presentation on quot;
June 4, 2009.
15. Zappos live chat excerpt:
(done entirely in 3rd person)
Timmy: Timmy thanks Jonathan for good help.
Jonathan: Jonathan welcomes Timmy. Can Jonathan
do anything more for Timmy?
Timmy: no that is all timmy needs
Timmy: timmy happy
Jonathan: Good. Does Timmy have an account set
up with Zappos yet?
Jonathan: Jonathan will upgrade Timmy’s account.
Source: Twitter.com/Zappos
16. “Humanize the Ford brand and put
consumers in touch with Ford
employees.quot;
— Scott Monty,
Ford Motor Co.
17.
18. quot;Instill trust in the brand, and
highlight that the people behind the
brand are parents too.”
— Lindsay Lebresco,
Graco
19.
20. A core philosophy gives you a
daily focus and helps define
your goals.
32. Social media is a murky mix of
PR, marketing, interactive,
customer service and more.
But try to make it everyone’s job,
and it becomes no one’s job.
33. Now’s the time to quot;
take ownership, quot;
take responsibility
and take the credit.
34. Social media will never be quot;
a real part of your business quot;
until it’s included in job
descriptions and expectations.
35. Set your goals and live by them,
even if they seem arbitrary at first.
Prove to your colleagues that this
is work, not screwing around.
37. Corporate social media is hollow if
it doesn’t create some sort of
valuable content for the reader.
38. Provide your customers with
insight, sneak peeks, discounts,
support, a good laugh, etc.
Make yourself worthy of their time
(and, hopefully, their money).
40. Once you build momentum, quot;
don’t squander it.
Use your successes to justify
bigger budgets, more staffing and
cooler projects.
41. And once you’re a blogillionaire,
don’t forget the little people, like…
david.griner@luckie.com
Twitter.com/griner
TheSocialPath.com
SlideShare.net/Griner