Ever wonder what happened to the Nerds from High School? You're working for them now! Take a look at how we broke down the The Rise of the Nerd from Outcast to Insider.

2. NERD?
WHAT EXACTLY IS A

3. FUN FACT:The first documented use
of the word “nerd” was in
Dr. Seuss’s 1950 book If I
Ran The Zoo
Well, he certainly
doesn’t look like the
athletic type.

4. A NERD IS EQUAL PARTS:
INTELLIGENT AWKWARDOBSSESSIVE

5. NERD
GEEK DORK
DWEEB
INTELLIGENCE AWKWARDNESS
OBSESSIVNESS

6. COOL!
WHY BEING A NERD IS NOW

7. Clark KentCIRCA 1985
Decidedly Uncool

8. Clark KentCIRCA 2013
Incredibly Cool

9. If I had a quarter for
every time I got bullied in
high-­school I’d be rich!
But you are rich!
Also, what’s a
quarter?
ALL THE CEOs ARE
NERDS!

10. 2%
Percentage of Tech Professionals* on
Forbes List of 400 Richest People
1985
2013
25%
*AKA “Nerds”

12. NERDY IS
the new sexy

13. Dreamy?
WAIT. THIS KID IS CONSIDERED
and he’s posing with
a Nintendo DS?

14. ROckstarCIRCA 1985
Instrument of Choice: Guitar

15. ROckstarCIRCA 2013
Instrument of Choice: MacBook

16. NERDSARE CREATING
Culture

17. 1980 1990 2000 2010
0
5
10
13
2013
1980
0
5
10
13
1980 1990 2000 2010 2013
198
0
30
60
90
VS.
# OF MOVIES BASED
ON COMIC BOOKS
% ADOPTION RATE
OF COMPUTERS

18. 1980 1990 2000 2010
0
5
10
13
2013
1980
0
5
10
13
1980 1990 2000 2010 2013
198
0
30
60
90
VS.
# OF MOVIES BASED
ON COMIC BOOKS
% ADOPTION RATE
OF COMPUTERS
Coincidence?
I THINK NOT!

19. ONE RING
11 OSCARS

20. Comic COnCIRCA 1970
This was the only picture
of a girl I could find

21. Comic COnCIRCA 2012
Had no trouble finding these though...

22. Get In TOUCH!
646.374.8771
sales@group8a.com
group8a.com
WANNA MEET SOME MARKETING NERDS?