Slide deck from Growth Hacking Asia's 'Growth hacking meets UX' workshop on Saturday, May 16 in Kuala Lumpur. Slide deck prepared by Mac Jake - Founder of Reparkapp, UX/UI Designer and our workshop instructor.
2. Mac Jake
UIUX Designer, Pirate & Front end Developer
macjake.net
@macvhustle
More at growthhackingasia.com bit.do/uxkl
3. Objectives
Reduce tech support & training cost.
Gain more sales return.
Avoid user abandon purchases.
Increases users & purchases.
Every $1 invested in UX can have a return of up to $100 for your business
7. We want to onboard user, not scare them away
Less complicated captcha
8. letterboxd - Uses famous movie quotes as their Captcha during sign up.
Captcha or other alternatives
9. Your headline must grab attention in less than 1 second
A 1-second response keeps users engaged with the content, thereby increasing the conversion rate and reducing abandonments.
23. Basecamp — When there is a form field error, the character on the left makes a surprising facial expression.
Use simple interaction to keep user filling the form
25. Kickstarter - The email sign up field proposes related email provider
is it thinks you may have mistyped your email.
Autocorrect email to reduce wrong address
26. Mailchimp - Reduces your price if you use two-factor authentication.
Offer incentive for visitors to signup
27. Apple Events - When adding Apple’s Live event to your calendar using their link,
It saves you the best seat in the house.
Offer incentive for visitors to signup
28. Trip Advisor - Users can automatically signed-in on promotional email
Make it easy for user to sign in
29. Optimised for mobile
Mobile users are five times more likely to abandon the task if the site isn't optimized for mobile
30. Grand St. - when you unsubscribe from their newsletter, they invite you to follow them on social networks instead.
Offer other alternatives
45. Help buyers make decision
Audible - The most expensive items are automatically preselected to be paid.
46. Amazon - Displays other product compatibility with your purchased product from your Amazon purchase history.
Give suggestion from past purchases
47. Help buyers make decision even faster
Amazon.com - Shows the most helpful favourable review and the most helpful critical review on top so user
able to make decision faster