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White Space  Market Innovation Strategy Market Opportunity Perspectives ©2008 White Space Strategy
Opportunity Perspectives 02/21/2006 ©2006 White Space Strategies Within Markets Around Markets Between Markets
Opportunities Within Markets 02/21/2006 ©2006 White Space Strategies New Value Expands Current Customer Revenues Invent/Apply new technologies ,[object Object],[object Object],[object Object],Cadence Design for purpose Modify/Re-invent value chains ,[object Object],[object Object],[object Object],Amazon Preferred Create/Apply new business models ,[object Object],[object Object],[object Object],[object Object],Subscription versus Sales
Opportunities Around Markets 02/21/2006 ©2006 White Space Strategies New Value Captures Adjacent Revenues Invent/Apply new technologies ,[object Object],[object Object],[object Object],iPod Shuffle Modify/Re-invent value chains ,[object Object],[object Object],[object Object],Best Buy Store Pickup Create/Apply new business models ,[object Object],[object Object],[object Object],[object Object],Cadence SaaS
Opportunities Across Markets 02/21/2006 ©2006 White Space Strategies New Value Captures Revenues Across Markets Music Video Information Invent/Apply new technologies ,[object Object],[object Object],[object Object],iPod Modify/Re-invent value chains ,[object Object],[object Object],[object Object],iTunes/  iTunes Store Create/Apply new business models ,[object Object],[object Object],[object Object],[object Object],Music by the track
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],©2008 White Space Strategy

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White Space Strategy Market Oppportunty Perspectives