A good strategy to fill your backlog of ideas. Successful entrepreneurs conduct themselves in a way that encourages happy accidents and serendipity.

1. How to have good
business ideas?
Workshop for entrepreneurs

2. startupspace.io/follow
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3. Things that are present in all successful BUSINESS
PROBLEM The answer for this one is
in the end
IDEA
Initially entrepreneurs create hipotesis about problems and
solutions. That's specially truth for startups and innovative
business.
Eventually the hypothesis need to be verified and validated
according to the way the market reacts to them.
In other words, problems to solve and good solutions are only
valid if you customer agrees on that, your sole opinion as
entrepreneur is not enough to have a successful business.
SOLUTION

4. RESTAURANTI can't prepare my food
HOTELI don't own a property at this city
CINEMAI don't own a big screen too watch movies
SHOPPING MALL
I don't want to travel around the
city to see all the stores I want
TAXI
I don't have a car at this moment
I don't want to drive right now
PROBLEMS SOLUTIONS

5. PAIN
PROBLEM
Problems are painful, but how to measure the pain?

6. PAIN scale
SAT TUE morning
What is the pain of NOT
HAVING TRANSPORT in a
sunny Saturday morning
when you don't have any
commitments? What is the pain of NOT
HAVING TRANSPORT in a
raining Tuesday morning when
you need to go to work?
Describes the severity of
the pain. How bad is when
it happens?
MILD
MODERATE
SEVERE

7. PAIN Frequency
Describes the recurrence of
the pain. How often it
happens?

8. mild
low
Scale
Frequency
SEVERE
HIGH
SEVERE
low
Mow the
lawn

9. BUSINESS
PROBLEM SOLUTION
Try to solve problems with
severe pain SCALE and high
pain FREQUENCY
The answer for this one is
in the end
Avoid business ideas with
mild pain SCALE and low
FREQUENCY

10. better solution
for transport
SOLUTION
good solution
for transport

11. Where good ideas
(solutions) come from?

12. Avoid very futuristic
innovation
Will often be too early for the market
Instead, create something inside the
ADJACENT POSSIBLE
Keyboardless phone
New ideas that take off come from just next door or the adjacent
possible. If the idea is too new, with too many unfamiliar components,
then the world isn't ready for it: the timing isn't right and the idea has to
wait decades or even centuries before it becomes accepted.
Repurposing: taking existing components or ideas developed for one
purpose and repurposing them for something completely different use
(e.g. a GPS unit now used for the friendly purpose of car navigation
was originally created to land bombs more accurately so as to kill
people).

13. Failure Put you a step closer to success
Thomas Edison failed
1000 times before
inventing the light bulb
Missed > 9000 shots
Lost 300 games
Missed game shot 26 times
Wall paper
Home insulation
BUBBLE WRAP
Error often generates success: some of the biggest successes sometimes
come from a spectacular failure that produced an unexpected result.
Tolerance of failure is important: Google [GOOG], for instance, is willing
to fail in public repeatedly.

14. Serendipity When you are surprised by an idea that
comes from connections
Few connections Many connections

15. Serendipity
INTERNET
Many connections
The “sole inventor working alone” is almost total myth: most new ideas
occur in networks of thinkers who are mulling over similar issues. If
you want to be creative, be in a network.
The happy accidents help allow creativity to flourish are often not
entirely accidental. Some innovators conduct themselves in a way
they encourages happy accidents.

16. Eureka moments Are intentionally created
There is very little under the sun that is
totally new. Most new ideas come from
rearranging and reconnecting some of the
bits and pieces you have lying around
anyway.
“Eureka!” moments, when the light bulb
supposedly goes on instantly and the idea
sparks into life in the mind of the
discoverer, are mostly fictional. A review of
supposed “Eureka!” moments indicates
that these accounts are usually ex post
inventions: instead, the discovery usually
comes at the end of a long series of
near-discoveries.
The account of "Eureka" moments is
typically not willful lying: it is simply that
the discoverer has forgotten the long
gestation process.

17. Strategy to incubate ideas
and increase the chances of an Eureka Moment

19. Use the NOTEPAD
APP on your phone to
log problems you see
in the world. Don't
worry about finding the
solution right away, it
will come with time.
That's a powerful
technique to seed your
brain and incubate
business ideas ideas.
By doing that you will
conduct yourself in a
way that encourages
SERENDIPITY and
"happy accidents"

20. BUSINESS IDEAS
BACKLOG
----------------------
-Idea #:
-Problem:
(PAIN scale/freq)
-Solution:
----------------------
Do not overcomplicate. Log the
idea number, the problem and
the solution.
It will be easier to explain to the
other and get feedback for
improvement.

21. Next steps...
Google your problems and similar solutions.
Talk to people having the problems you logged. Do your investigation
Find similar solutions from direct or indirect competition.
Keep increasing you backlog of problems and solutions to become a
business idea generation machine!
Good luck….

22. PROBLEM SOLUTION EXECUTION
+ executionIDEA
Things that are present in all successful BUSINESS
= Successful business
Execution is directly related to the team skills and
resources. Startup accelerators, mentors or other
similar programs will play a determinant role and
increase the chances of success if they provide a
well structured framework for execution.

23. startupgraveyard.io
If you don't believe that
execution is important,
visit the startup cemetery
and read about "good
ideas" that failed due
execution...

24. GUSTAVO
CARRICONDE