This speech explains what I learned from Steve Jobs. I gave it on 10/1/13 at the Cassidy Turley management meeting.

1. 1
Lessons of
Steve Jobs

2. 2
Steve Jobs
1955-2011

3. 3
“Experts” are
clueless
1.

4. 4
“I think there is a world
market for maybe five
computers.”
Thomas Watson, Chairman,
IBM, 1943

5. 5
“This telephone has too many
shortcomings to be seriously
considered as a means of
communication. The device is
inherently of no value to us.”
Western Union internal memo
1876

6. 6
“There is no reason why
anyone would want a
computer in their home.”
Ken Olsen, Founder
Digital Equipment Corp.
1977

7. 7
Customers
cannot tell you
what they need
2.

8. 8

9. 9
Design counts
3.

10. 10

11. 11
Integration sells
4.

12. 12

13. 13
Innovation
happens on the
next curve
5.

14. 14
1.0
Harvester
Ice

15. 15
Factory
2.0
Ice

16. 16
Refrigerator
3.0
Ice
16

17. 17
Biggest challenges
beget the best
work
6.

18. 18

19. 19
Changing your
mind is a sign of
intelligence
7.

20. 20
“Our innovative approach, using
Web 2.0-based standards, lets
developers create amazing new
applications while keeping the
iPhone secure and reliable.”
Steve Jobs, June 11, 2007

21. 21
“Apple Executives to Showcase
Mac OS X Leopard and OS X
iPhone Development Platforms
at WWDC 2008 Keynote”
Apple press release, May, 2008

22. 22
Value ≠ price
8.

23. 23

24. 24
A players hire
A+ players
9.

25. 25

26. 26
Real
entrepreneurs
ship
10.

27. 27

28. 28
Marketing =
unique value
11.

29. 29
Value
Uniqueness

30. 30
Bonus:
Some things need
to be believed to
be seen

31. 31