Guy Kawasaki provides tips for kicking off a new job successfully in the first 90 days. He outlines four ways to fail early on: being lazy, arrogant, stupid, or tacky. He then lists 10 tips to climb to the top which include learning about the company history and executive team, using their products/services, engaging on social media, doing what you can before starting, sucking up to the right people, defaulting to yes, listening more than talking, underpromising and overdelivering, getting to work early and leaving late, and making your boss look good. The document promotes Kawasaki's upcoming book on starting a new job or business.