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Enchantment,[object Object],The Art of Changing Hearts, Minds, and Actions,[object Object]
1. Achieve Likeability,[object Object]
Zygomaticmajor muscle—”Pan Am” smile,[object Object]
Orbicularis oculi muscle—Duchenne smile,[object Object]
Dress for a tie,[object Object]
Under-dressing: “I don’t respect you”,[object Object]
Over-dressing: “I’m better than you”,[object Object]
Equal-dressing: “We’re peers”,[object Object]
Shake it,[object Object],PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2,[object Object],Make eye contact throughout,[object Object],Utter an appropriate verbal greeting,[object Object],Flash the Duchenne smile,[object Object],Grip the person’s hand and give it a firm squeeze,[object Object],Take up a mid-point position between the two of you,[object Object],Make sure you hand is cool, dry, and moderately smooth hand,[object Object],Use a medium level of vigor,[object Object],Hold the handshake no longer than two to three seconds,[object Object]
Default to “yes”,[object Object]
2. Achieve Trustworthiness,[object Object]
Trust others,[object Object]
Gain knowledge and competence,[object Object]
Be a mensch,[object Object]
3. Get Ready,[object Object]
Do something DICEE,[object Object],Deep,[object Object],Intelligent,[object Object],Complete,[object Object],Empowering,[object Object],Elegant,[object Object]
Make it short, sweet, and swallowable,[object Object]
Conduct a premortem,[object Object]
4. Launch,[object Object]
Tell a story,[object Object]
Plant many seeds,[object Object]
Illustrate salient points,[object Object],Miles/gallon versus yearly cost,[object Object],Degrees versus heating costs,[object Object],Gigabytes versus number of songs,[object Object],(Build okay),[object Object]
5. Overcome,[object Object]
Provide social proof,[object Object]
Find a bright spot,[object Object]
Enchant all the influencers,[object Object]
6. Endure,[object Object]
Don’t use money,[object Object]
Invoke reciprocation,[object Object]
Build an ecosystem,[object Object],(Use icons to represent various components),[object Object]
7. Use Technology,[object Object]
Engage fast, many, and often,[object Object],(3 icons, three clicks),[object Object]
Provide value,[object Object],Information,[object Object],Insights,[object Object],Assistance,[object Object],(3 icons, 3 clicks),[object Object]
Remove the speed bumps,[object Object]
8. Twitter,[object Object]
Spruce up your avatar (show lousy one),[object Object]
Spruce up your profile (show lousy one),[object Object]
Provide links,[object Object]
Make it personal ,[object Object]
9. Presentations,[object Object]
Customize the introduction,[object Object]
Sell your dream,[object Object],iPhone isn’t $188 of parts plus AT&T subscription,[object Object],Picture of iPhone,[object Object]
10 slides, 20 minutes, 30-point font,[object Object]
10 Email,[object Object]
Get an introduction,[object Object]
Craft the subject line “Your book is great!”,[object Object]
5 sentences: ,[object Object],What you want,[object Object],What your cause is,[object Object],Who you are,[object Object],Why the recipient should help you,[object Object],What the next step is,[object Object]
Last slide but I don’t know what yet,[object Object]

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