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HTown Day 2012 - Bob Hale
- Bob Dylan
HTown Day 2012 - Bob Hale
54%
81% Will Benefit
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
180,000 Ratings
8,148 Agents have Surveyed Clients 4.93/5.00
Total Surveys Sent to Clients 123,306 (49% Response)
“Who is the
real estate
agent with
the highest
ratings
near me?”
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
Providing Consumers What They Want




                  Sold Prices & Dates
    Listing History(Price Reductions)
                      Days on Market
              Nearby Homes for Sale
                  Nearby Homes Sold
            Price Estimates & Trends
             Contact a Buyer’s Agent
                 Post Homes for Sale
        Compilation of Features from Above Websites
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
Deal Room (TM) Used by 100% of REDFIN Agents
Consumers may view their transactions
HTown Day 2012 - Bob Hale
From: cbeeke [mailto:cbeeke@bizjournals.com]
Sent: Tuesday, February 28, 2012 9:29 AM

When I accepted the position of editor of HBJ, I had about 3 weeks to find housing for
my family, which includes 3 small children, so schools were an issue. Having no
knowledge of Houston and which schools were rated well or how commute times
might vary, I scanned the Internet for a couple of hours, using the HAR site and
plugging in all our desired amenities.

Several houses from all over the Houston area seemed suitable, so I emailed about 10
Realtors who were representing those rentals. Of all of them, only one responded.
That individual, Lance Loken of Loken Group, called me within an hour of the email.
He left a message letting me know he and his wife, who are a team of Realtors, were
from Wisconsin (he knew I was in Michigan at the time), had two small children, and
had made the move themselves just a few years before.

B. Candace Beeke
Editor
Houston Business Journal
From: Yvonne Fedee [mailto:yfedee@gmail.com]
Sent: Thursday, May 31, 2012 8:06 PM
To: HAR Support
Subject: realtors not responsive

I am an HAR consumer and I'm trying to find a single family home to
lease. I have sent inquiries via HAR.com to the listing agents for
approximately 10-12 homes. Of all these inquiries, only one realtor has
gotten back to me. I don't know if the emails are not being delivered or
what, but it is very frustrating. If the realtors are receiving the inquiries
but just choosing not to respond, they shouldn't be allowed to list on
HAR.com.

Yvonne Fedee
Disruptive Innovation




Uber app-town cars, taxi Assn tried to stop it, 10 seconds for
  driver to accept, passenger rates driver & driver rates
       passenger, $10 fee if passenger is a no show
   What if Uber starts a REALTOR® Showing Service?
HTown Day 2012 - Bob Hale
Geography :                  United States
                                                              Location :                   Home and Work
                                                              Time Period :                June 2012
      Key Measures                                            Target :                     Total Audience
      Real Estate [Undup.]                                    Media :                      Real Estate [Undup.]
                                                              Date :                       7/19/2012
                                        ©2012 comScore, Inc

                                                              Total Unique                  Total Pages
                             Media                                             % Reach                  % Page Views
                                                              Visitors (000)               Viewed (MM)

                Total Internet : Total Audience                     221,155       100.0%         707,778          100.0%
                Real Estate                                          77,677        35.1%           3,686            0.5%
            1   ZILLOW.COM                                           15,016        19.3%             229            6.2%
            2   Trulia Network                                       12,026        15.5%             264            7.2%
            3   Yahoo! Real Estate                                   11,706        15.1%              78            2.1%
            4   REALTOR.COM                                           9,937        12.8%             389           10.6%
            5   ForRent.com & Homes.com Network                       8,720        11.2%             155            4.2%
24.4% {     6
            7
                Primedia Apartments/Rentals Network
                Apartments.com Sites
                                                                      5,741
                                                                      4,506
                                                                                    7.4%
                                                                                    5.8%
                                                                                                      76
                                                                                                      51
                                                                                                                    2.1%
                                                                                                                    1.4%
            8   MSN Real Estate                                       4,301         5.5%              35            0.9%
            9   AOL Real Estate                                       2,837         3.7%              18            0.5%
           10   Coldwell Banker                                       2,835         3.7%              53            1.4%
           11   LoopNet Sites                                         2,685         3.5%              46            1.3%
           12   Internet Brands Real Estate                           2,094         2.7%              18            0.5%
           13   REDFIN.COM                                            2,008         2.6%              27            0.7%
           14   MYNEWPLACE.COM                                        2,000         2.6%              16            0.4%
           15   NCI Interactive                                       1,816         2.3%              14            0.4%
           16   RE/MAX, LLC.                                          1,639         2.1%              30            0.8%
           17   UHAUL.COM                                             1,570         2.0%              19            0.5%
           18   Century 21 International                              1,450         1.9%              11            0.3%
           19   HOTPADS.COM                                           1,434         1.8%              38            1.0%
           20   BLOCKSHOPPER.COM                                      1,295         1.7%               5            0.1%
           21   HOMEFINDER.COM                                        1,264         1.6%              17            0.5%
           22   ZIPREALTY.COM                                         1,108         1.4%              29            0.8%
           23   MLXCHANGE.COM                                           964         1.2%              69            1.9%
           24   WEICHERT.COM                                            921         1.2%              14            0.4%
           25   CONNECTWITHLIFE.COM                                     871         1.1%               3            0.1%
           26   MOVOTO.COM                                              783         1.0%               7            0.2%
           27   FrontDoor                                               762         1.0%              11            0.3%
           28   HAR.COM                                                 735         0.9%              42            1.1%
           29   ACTIVERAIN.COM                                          724         0.9%               1            0.0%
           30   Vertical Brands                                         724         0.9%               7            0.2%
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
Geography :                United States
                                                            Location :                 Home and Work
                                                            Time Period :              August 2012
Key Measures                                                Target :                   Total Audience
Real Estate [Undup.]                                        Media :                    Real Estate [Undup.]
                                                            Date :                     9/14/2012
                                      ©2012 comScore, Inc
                                                            Total Unique               Average Minutes per
                         Media                                               % Reach
                                                            Visitors (000)                    Visit
     1   ZILLOW.COM                                             15,931        23.9%             5.8
     2   TRULIA.COM                                             13,064        19.6%             6.0
     3   REALTOR.COM                                            10,889        16.4%             8.9
     4   Yahoo! Homes                                            9,869        14.8%             2.9
     5   HOMES.COM                                               6,617        9.9%              6.9
     6   Primedia Apartments/Rentals Network                     6,182        9.3%              5.6
     7   Apartments.com Sites                                    4,845        7.3%              3.9
     8   AOL Real Estate                                         4,310        6.5%              2.0
     9   MSN Real Estate                                         4,167        6.3%              1.5
    10   Coldwell Banker                                         2,938        4.4%              5.6
    11   FORRENT.COM                                             2,448        3.7%              4.0
    12   LoopNet Sites                                           2,369        3.6%              5.2
    13   NCI Interactive                                         2,127        3.2%              3.9
    14   RE/MAX, LLC.                                            2,091        3.1%              6.4
    15   Internet Brands Real Estate                             2,081        3.1%              2.4
    16   REDFIN.COM                                              2,039        3.1%              4.7
    17   UHAUL.COM                                               1,824        2.7%              5.9
    18   Century 21 International                                1,711        2.6%              4.6
    19   MYNEWPLACE.COM                                          1,463        2.2%              4.0
    20   HOMEFINDER.COM                                          1,401        2.1%              5.1
    21   HOTPADS.COM                                             1,349        2.0%              5.8
    22   BLOCKSHOPPER.COM                                        1,300        2.0%              2.2
    23   FrontDoor                                               1,263        1.9%              2.7
    24   ZIPREALTY.COM                                           1,197        1.8%              5.6
    25   WEICHERT.COM                                             994         1.5%              4.5
    26   MLXCHANGE.COM                                            960         1.4%              7.6
    27   ACTIVERAIN.COM                                           860         1.3%              1.5
    28   Vertical Brands                                          840         1.3%              2.5
    29   REALTYTRAC.COM                                           828         1.2%              2.4
    30   MOVOTO.COM                                               819         1.2%              3.5
    31   HAR.COM                                                  678         1.0%             13.4
Geography :                PHOENIX, AZ
                                               Time Period :              August 2012
                                               Target :                   Total Audience
Key Measures (Local Market)                    Media :                    Real Estate [Undup.]
Real Estate [Undup.]                           Date :                     9/14/2012



                                               Total Unique               Average Minutes per
                         Media                                  % Reach
                                               Visitors (000)                    Visit

     1   ZILLOW.COM                                 290          25.6%             9.9
     2   Yahoo! Homes                               173          15.3%             3.1
     3   Primedia Apartments/Rentals Network        181          16.0%             6.4
     4   REALTOR.COM                                151          13.3%             8.4
     5   TRULIA.COM                                 160          14.1%             6.9
     6   ForRent.com & Homes.com Network            151          13.4%            10.2
     7   Apartments.com Sites                       118          10.4%             4.0
     8   MSN Real Estate                            100          8.8%              1.5
     9   UHAUL.COM                                  66           5.8%              4.2
    10   ZIPREALTY.COM                              53           4.7%              5.7
    11   Internet Brands Real Estate                42           3.7%              1.8
    12   MYNEWPLACE.COM                             35           3.1%              2.7
    13   REDFIN.COM                                 30           2.7%              6.5
    14   HOTPADS.COM                                18           1.6%              7.5
Geography :                CHICAGO, IL
                                               Time Period :              July 2012
                                               Target :                   Total Audience
Key Measures (Local Market)                    Media :                    Real Estate [Undup.]
Real Estate [Undup.]                           Date :                     9/14/2012



                                               Total Unique               Average Minutes per
                         Media                                  % Reach
                                               Visitors (000)                    Visit

     1   ZILLOW.COM                                 515          22.1%            4.3
     2   Yahoo! Homes                               392          16.8%            4.1
     3   TRULIA.COM                                 379          16.3%            4.0
     4   REALTOR.COM                                363          15.6%            9.3
     5   HOMES.COM                                  257          11.1%            7.7
     6   BLOCKSHOPPER.COM                           245          10.5%            0.8
     7   Coldwell Banker                            210          9.0%             5.5
     8   REDFIN.COM                                 180          7.7%             5.7
     9   Primedia Apartments/Rentals Network        169          7.3%             4.5
    10   Apartments.com Sites                       152          6.5%             3.1
    11   LoopNet Sites                              124          5.3%             3.3
    12   MSN Real Estate                            120          5.2%             0.9
    13   BAIRDWARNER.COM                            97           4.2%             8.2
    14   AOL Real Estate                            75           3.2%             1.3
    15   FORRENT.COM                                66           2.8%             2.9
Geography :                HOUSTON, TX
                                               Time Period :              August 2012
                                               Target :                   Total Audience
Key Measures (Local Market)                    Media :                    Real Estate [Undup.]
Real Estate [Undup.]                           Date :                     9/14/2012



                                               Total Unique               Average Minutes per
                         Media                                  % Reach
                                               Visitors (000)                    Visit

     1   HAR.COM                                    410          34.0%            14.4
     2   Yahoo! Homes                               194          16.1%             5.8
     3   REALTOR.COM                                178          14.7%             7.6
     4   TRULIA.COM                                 165          13.7%            10.1
     5   ZILLOW.COM                                 163          13.5%             3.4
     6   Primedia Apartments/Rentals Network        126          10.5%             7.2
     7   HOMES.COM                                  122          10.1%             9.1
     8   Apartments.com Sites                       103          8.5%              4.4
     9   LoopNet Sites                              78           6.5%              4.3
    10   AOL Real Estate                            61           5.1%              1.4
    11   Internet Brands Real Estate                60           4.9%              3.1
    12   MSN Real Estate                            55           4.5%              1.4
    13   NCI Interactive                            49           4.0%              6.8
    14   FORRENT.COM                                45           3.7%              1.4
    15   MYNEWPLACE.COM                             30           2.5%              2.7
    16   UHAUL.COM                                  25           2.1%              8.6
    17   Vertical Brands                            23           1.9%              2.0
    18   HOTPADS.COM                                17           1.4%              3.4
    19   HOUSINGFORHOUSTON.COM                      17           1.4%              5.5
    20   UMOVEFREE.COM                              11           0.9%              1.3
         AVERAGE                                                              7.6 Minutes
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
Apps for Consumers
& MLS Subscribers
4.5 Consumer
Rating
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
Zillow, Redfin, Zip Realty and HAR.com are leading in
agent ratings.

Redfin and HAR are leading in transaction management, and
what if Zillow enters this space?

More real estate searches are being conducted on mobile
devices than computers – of the top 10 Apple & Android real
estate apps downloaded, Realtor.com, Zillow and Trulia are
the top 3, the two brokers are Redfin and Zip Realty, and the
one MLS is HAR.

According to ComScore, the top 3 searched real estate
websites nationally are Zillow, Trulia and Realtor.com. The
two top broker websites are Redfin and Zip Realty, and the
one MLS public website is HAR.com.
HTown Day 2012 - Bob Hale
Once the competition for consumers was the agent
or broker down the street and the battleground
was yard signs and newspaper ads. That
competition remains. But, there is new
competition for consumer eye balls – Zillow,
Trulia, Redfin and Zip Realty, and the
battleground is now the Internet and the new
competitors are not down the street but in Seattle
and San Francisco – and unlike any competition
this industry has ever experienced. The new
competitors are consumer driven, quick to respond
and enjoys huge resources.
The Times They Are A-Changin!

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HTown Day 2012 - Bob Hale

  • 4. 54%
  • 13. 8,148 Agents have Surveyed Clients 4.93/5.00 Total Surveys Sent to Clients 123,306 (49% Response)
  • 14. “Who is the real estate agent with the highest ratings near me?”
  • 21. Providing Consumers What They Want Sold Prices & Dates Listing History(Price Reductions) Days on Market Nearby Homes for Sale Nearby Homes Sold Price Estimates & Trends Contact a Buyer’s Agent Post Homes for Sale Compilation of Features from Above Websites
  • 32. Deal Room (TM) Used by 100% of REDFIN Agents Consumers may view their transactions
  • 34. From: cbeeke [mailto:cbeeke@bizjournals.com] Sent: Tuesday, February 28, 2012 9:29 AM When I accepted the position of editor of HBJ, I had about 3 weeks to find housing for my family, which includes 3 small children, so schools were an issue. Having no knowledge of Houston and which schools were rated well or how commute times might vary, I scanned the Internet for a couple of hours, using the HAR site and plugging in all our desired amenities. Several houses from all over the Houston area seemed suitable, so I emailed about 10 Realtors who were representing those rentals. Of all of them, only one responded. That individual, Lance Loken of Loken Group, called me within an hour of the email. He left a message letting me know he and his wife, who are a team of Realtors, were from Wisconsin (he knew I was in Michigan at the time), had two small children, and had made the move themselves just a few years before. B. Candace Beeke Editor Houston Business Journal
  • 35. From: Yvonne Fedee [mailto:yfedee@gmail.com] Sent: Thursday, May 31, 2012 8:06 PM To: HAR Support Subject: realtors not responsive I am an HAR consumer and I'm trying to find a single family home to lease. I have sent inquiries via HAR.com to the listing agents for approximately 10-12 homes. Of all these inquiries, only one realtor has gotten back to me. I don't know if the emails are not being delivered or what, but it is very frustrating. If the realtors are receiving the inquiries but just choosing not to respond, they shouldn't be allowed to list on HAR.com. Yvonne Fedee
  • 36. Disruptive Innovation Uber app-town cars, taxi Assn tried to stop it, 10 seconds for driver to accept, passenger rates driver & driver rates passenger, $10 fee if passenger is a no show What if Uber starts a REALTOR® Showing Service?
  • 38. Geography : United States Location : Home and Work Time Period : June 2012 Key Measures Target : Total Audience Real Estate [Undup.] Media : Real Estate [Undup.] Date : 7/19/2012 ©2012 comScore, Inc Total Unique Total Pages Media % Reach % Page Views Visitors (000) Viewed (MM) Total Internet : Total Audience 221,155 100.0% 707,778 100.0% Real Estate 77,677 35.1% 3,686 0.5% 1 ZILLOW.COM 15,016 19.3% 229 6.2% 2 Trulia Network 12,026 15.5% 264 7.2% 3 Yahoo! Real Estate 11,706 15.1% 78 2.1% 4 REALTOR.COM 9,937 12.8% 389 10.6% 5 ForRent.com & Homes.com Network 8,720 11.2% 155 4.2% 24.4% { 6 7 Primedia Apartments/Rentals Network Apartments.com Sites 5,741 4,506 7.4% 5.8% 76 51 2.1% 1.4% 8 MSN Real Estate 4,301 5.5% 35 0.9% 9 AOL Real Estate 2,837 3.7% 18 0.5% 10 Coldwell Banker 2,835 3.7% 53 1.4% 11 LoopNet Sites 2,685 3.5% 46 1.3% 12 Internet Brands Real Estate 2,094 2.7% 18 0.5% 13 REDFIN.COM 2,008 2.6% 27 0.7% 14 MYNEWPLACE.COM 2,000 2.6% 16 0.4% 15 NCI Interactive 1,816 2.3% 14 0.4% 16 RE/MAX, LLC. 1,639 2.1% 30 0.8% 17 UHAUL.COM 1,570 2.0% 19 0.5% 18 Century 21 International 1,450 1.9% 11 0.3% 19 HOTPADS.COM 1,434 1.8% 38 1.0% 20 BLOCKSHOPPER.COM 1,295 1.7% 5 0.1% 21 HOMEFINDER.COM 1,264 1.6% 17 0.5% 22 ZIPREALTY.COM 1,108 1.4% 29 0.8% 23 MLXCHANGE.COM 964 1.2% 69 1.9% 24 WEICHERT.COM 921 1.2% 14 0.4% 25 CONNECTWITHLIFE.COM 871 1.1% 3 0.1% 26 MOVOTO.COM 783 1.0% 7 0.2% 27 FrontDoor 762 1.0% 11 0.3% 28 HAR.COM 735 0.9% 42 1.1% 29 ACTIVERAIN.COM 724 0.9% 1 0.0% 30 Vertical Brands 724 0.9% 7 0.2%
  • 43. Geography : United States Location : Home and Work Time Period : August 2012 Key Measures Target : Total Audience Real Estate [Undup.] Media : Real Estate [Undup.] Date : 9/14/2012 ©2012 comScore, Inc Total Unique Average Minutes per Media % Reach Visitors (000) Visit 1 ZILLOW.COM 15,931 23.9% 5.8 2 TRULIA.COM 13,064 19.6% 6.0 3 REALTOR.COM 10,889 16.4% 8.9 4 Yahoo! Homes 9,869 14.8% 2.9 5 HOMES.COM 6,617 9.9% 6.9 6 Primedia Apartments/Rentals Network 6,182 9.3% 5.6 7 Apartments.com Sites 4,845 7.3% 3.9 8 AOL Real Estate 4,310 6.5% 2.0 9 MSN Real Estate 4,167 6.3% 1.5 10 Coldwell Banker 2,938 4.4% 5.6 11 FORRENT.COM 2,448 3.7% 4.0 12 LoopNet Sites 2,369 3.6% 5.2 13 NCI Interactive 2,127 3.2% 3.9 14 RE/MAX, LLC. 2,091 3.1% 6.4 15 Internet Brands Real Estate 2,081 3.1% 2.4 16 REDFIN.COM 2,039 3.1% 4.7 17 UHAUL.COM 1,824 2.7% 5.9 18 Century 21 International 1,711 2.6% 4.6 19 MYNEWPLACE.COM 1,463 2.2% 4.0 20 HOMEFINDER.COM 1,401 2.1% 5.1 21 HOTPADS.COM 1,349 2.0% 5.8 22 BLOCKSHOPPER.COM 1,300 2.0% 2.2 23 FrontDoor 1,263 1.9% 2.7 24 ZIPREALTY.COM 1,197 1.8% 5.6 25 WEICHERT.COM 994 1.5% 4.5 26 MLXCHANGE.COM 960 1.4% 7.6 27 ACTIVERAIN.COM 860 1.3% 1.5 28 Vertical Brands 840 1.3% 2.5 29 REALTYTRAC.COM 828 1.2% 2.4 30 MOVOTO.COM 819 1.2% 3.5 31 HAR.COM 678 1.0% 13.4
  • 44. Geography : PHOENIX, AZ Time Period : August 2012 Target : Total Audience Key Measures (Local Market) Media : Real Estate [Undup.] Real Estate [Undup.] Date : 9/14/2012 Total Unique Average Minutes per Media % Reach Visitors (000) Visit 1 ZILLOW.COM 290 25.6% 9.9 2 Yahoo! Homes 173 15.3% 3.1 3 Primedia Apartments/Rentals Network 181 16.0% 6.4 4 REALTOR.COM 151 13.3% 8.4 5 TRULIA.COM 160 14.1% 6.9 6 ForRent.com & Homes.com Network 151 13.4% 10.2 7 Apartments.com Sites 118 10.4% 4.0 8 MSN Real Estate 100 8.8% 1.5 9 UHAUL.COM 66 5.8% 4.2 10 ZIPREALTY.COM 53 4.7% 5.7 11 Internet Brands Real Estate 42 3.7% 1.8 12 MYNEWPLACE.COM 35 3.1% 2.7 13 REDFIN.COM 30 2.7% 6.5 14 HOTPADS.COM 18 1.6% 7.5
  • 45. Geography : CHICAGO, IL Time Period : July 2012 Target : Total Audience Key Measures (Local Market) Media : Real Estate [Undup.] Real Estate [Undup.] Date : 9/14/2012 Total Unique Average Minutes per Media % Reach Visitors (000) Visit 1 ZILLOW.COM 515 22.1% 4.3 2 Yahoo! Homes 392 16.8% 4.1 3 TRULIA.COM 379 16.3% 4.0 4 REALTOR.COM 363 15.6% 9.3 5 HOMES.COM 257 11.1% 7.7 6 BLOCKSHOPPER.COM 245 10.5% 0.8 7 Coldwell Banker 210 9.0% 5.5 8 REDFIN.COM 180 7.7% 5.7 9 Primedia Apartments/Rentals Network 169 7.3% 4.5 10 Apartments.com Sites 152 6.5% 3.1 11 LoopNet Sites 124 5.3% 3.3 12 MSN Real Estate 120 5.2% 0.9 13 BAIRDWARNER.COM 97 4.2% 8.2 14 AOL Real Estate 75 3.2% 1.3 15 FORRENT.COM 66 2.8% 2.9
  • 46. Geography : HOUSTON, TX Time Period : August 2012 Target : Total Audience Key Measures (Local Market) Media : Real Estate [Undup.] Real Estate [Undup.] Date : 9/14/2012 Total Unique Average Minutes per Media % Reach Visitors (000) Visit 1 HAR.COM 410 34.0% 14.4 2 Yahoo! Homes 194 16.1% 5.8 3 REALTOR.COM 178 14.7% 7.6 4 TRULIA.COM 165 13.7% 10.1 5 ZILLOW.COM 163 13.5% 3.4 6 Primedia Apartments/Rentals Network 126 10.5% 7.2 7 HOMES.COM 122 10.1% 9.1 8 Apartments.com Sites 103 8.5% 4.4 9 LoopNet Sites 78 6.5% 4.3 10 AOL Real Estate 61 5.1% 1.4 11 Internet Brands Real Estate 60 4.9% 3.1 12 MSN Real Estate 55 4.5% 1.4 13 NCI Interactive 49 4.0% 6.8 14 FORRENT.COM 45 3.7% 1.4 15 MYNEWPLACE.COM 30 2.5% 2.7 16 UHAUL.COM 25 2.1% 8.6 17 Vertical Brands 23 1.9% 2.0 18 HOTPADS.COM 17 1.4% 3.4 19 HOUSINGFORHOUSTON.COM 17 1.4% 5.5 20 UMOVEFREE.COM 11 0.9% 1.3 AVERAGE 7.6 Minutes
  • 49. Apps for Consumers & MLS Subscribers
  • 56. Zillow, Redfin, Zip Realty and HAR.com are leading in agent ratings. Redfin and HAR are leading in transaction management, and what if Zillow enters this space? More real estate searches are being conducted on mobile devices than computers – of the top 10 Apple & Android real estate apps downloaded, Realtor.com, Zillow and Trulia are the top 3, the two brokers are Redfin and Zip Realty, and the one MLS is HAR. According to ComScore, the top 3 searched real estate websites nationally are Zillow, Trulia and Realtor.com. The two top broker websites are Redfin and Zip Realty, and the one MLS public website is HAR.com.
  • 58. Once the competition for consumers was the agent or broker down the street and the battleground was yard signs and newspaper ads. That competition remains. But, there is new competition for consumer eye balls – Zillow, Trulia, Redfin and Zip Realty, and the battleground is now the Internet and the new competitors are not down the street but in Seattle and San Francisco – and unlike any competition this industry has ever experienced. The new competitors are consumer driven, quick to respond and enjoys huge resources. The Times They Are A-Changin!