1. Welcome to the Presentation

2. Developing a Small Business Plan &
its Implementation

5. Background of the Plan
The main objective of the business plan is
To find out how will Happy House
work for new trend customers.

7. Our Vision
• “To be a leading
integrated food court
service group in
country by delivering
consistent quality
products & excellent
customer-focused
service.”
• “To sell food in a fast,
friendly environment
that appeals to pride
conscious health
minded consumers.”

8. Our Mission
• Attaining best in class
productivity and
efficiency.
• Building our brands
also.
• Reinventing the
business continuously
through technology
and innovation.
• Reinforcing “The
New Way of Fast
Food” by living our
values every day.

9. Our Goals
• Our main goal is to
be one of the most
successful fast
food outlets in
Sylhet
• A growing
business, full of
opportunity.
• More innovative &
full of ideas.
• Strive to be a
premier local fast
food brand in the
local marketplace.

10. Our Objectives
• To establish a presence
as a successful local fast
food outlets and gain a
market share in Sylhet's
fast food industry.
• To make Happy House a
destination spot for mallgoers.
• To expand into a number
of outlets by year three,
and sell the franchise to
neighboring metropolitan
cities such as Dhaka,
Chittagong, Comilla.

12. Keys to Success
• Create a unique, innovative, entertaining
menu.
• We want to be on the safe side of the
business.
• Sell the products that are of the highest
quality.
• Provide 100% satisfaction to our customers.
• Encourage the two most important values

Brand & Image
• Promote good values of culture and business
philosophy.

14. Company Summery
•
•
•
•
•
What is Happy House?
Youthful and fresh surroundings
Quality food
Open everyday
Variety, variety, variety

15. Company Ownership
• Privately held company
• Investment as 60% -(Personal) & 40% (Bank)
• Starting amount of about 40 to 55 lack.

18. Products and Services
Breakfast:
• 1. Eggs, made to
order.
• 2. Toast: wheat or
white.
• 3. Bacon.
• 4. Ham.
• 5. Yogurt.
• 6. Fruit.
• 7. Snakes.
• 8. Coffee and Orange
Juice etc.
Drinks
• 1. Soft drinks.
• 3. Coffee.
• 4. Tea etc
Lunch:
• 1. Ham and Cheese Sub.
• 3. Roast Chicken Club.
• 4. Veggie Sandwich.
• 5. Sandwiches.
• 6. Veg Nuggets
• 7. Columbia Salmon Rolls.
• 8. Special Burgers.
• 9. Smoked Salmon Sourdough
Bread.
• 10. Steak Sandwiches.
• 11. Apple Cake.
• 12. Chips.
• 14. Organic Vegetable and Chicken
Soup.
• 15. Salads.
• 16. Homemade potato Salad etc

20. Competitor Comparison
The larger firms have comprehensive
national marketing strategies that draw in
hundreds of customers per week. Happy
House’s answer to this is to
promote
its local flavor and cuisine in
foreign
style and draw in those individuals
who see fast food as unhealthy and
of low quality.

21. Site Selection & Location
• Lamabazaar point in Sylhet.
• Variety under a single roof.
• Advantages include Ease of parking &
 The convenience of
consumers.

22. Area Coverage
• Target area is
Bagbari, Medical
,Batalia, Mirer
Moydan, Shakgat
and other close
related areas.

23. Market analysis
Three main markets• People who work in the nearby areas
• Grabs the attention of college & school
students youngsters.
• Families looking for take-out food to
take home

25. Market Analysis
•
•
•
•
i) Market Trends
ii) Market Needs
iii) Market Growth
iv) Strategy and Implementation
Summary
• v) Marketing Strategy:
• vi) Promotion Strategy
• vii) Pricing Strategy

26. Figure of the Pricing Strategy
Breakfast
Starting
Price ৳ 20
to ৳ 450
Launch
Starting
Price ৳
180 to ৳
999
Beverage
starting
price ৳ 30
to ৳ 299

28. Segmentation, Target Group & Positioning
(STP)
Segment
Segmentation, Targeting &
Positioning (STP)
People willing to have a hygienic and
delicious non conventional meal at a
restaurant.
Children and youth from middle and
Target
upper class, mostly 18 to 35 age
Group
group.
Positioning Most delicious fast food for entire
friends & family.

30. SWOT Analysis
• Is a valuable step in firm’s situational
analysis.
• Assessing firm’s strengths,
weaknesses, market opportunities, and
threats
• Is a very simple process that can offer
powerful insight into the potential and
critical issues affecting a venture.

31. Happy House’s Strengths
• Food court location
– Urban area
– Store located in easily
accessible area
• Innovative range of food
under one roof
• Hygienic food and quick
service
• Sound financial situation
and turnover
• Good advertising and
marketing
• Able to get a large multicultural consumer group

32. Happy House’s Weakness
•
•
•
Low marketing
budget
Negative
publicity arises
as a new
entrance
Did not offer
variety that
appealed to
the low-middle
class

33. Happy House’s Opportunities
•
•
•
•
New food taste
with different
crust sizes and
flavors.
Venture more
into home
delivery
Improve the
product line
Design the store
to be more
organized and
attractive

34. Happy House’s Threats
• Threat
from other
competitors
• Health
conscious
people.
• The rising prices
of special
ingredients like
cheese etc,
used in foods.

36. Conclusion
• One may dream of gleaming marble
counters, a top notch kitchen, and a prime
downtown location, but starting small can
often be the best first step into fast food
restaurant ownership. That’s the reason
we follow the agenda. Not only will it give
us a view of the basic fundamentals that
apply to the business, but it also requires
less capital and therefore we can deal with
the less risk.

37. Thank You
Everyone

38. The End