1. The "War for Talent" refers to the challenge of attracting, developing, and retaining skilled employees in a competitive labor market. 2. To win the "War for Talent", companies must embed a culture of continuous learning throughout the employee journey from attracting candidates to retaining top performers. 3. The right tools are needed to support a continuous learning mindset, such as a unified talent management system that provides learning experiences, gamification, and content from multiple sources.

1. “The War for Talent”
My personal view on how to deal with this in a
peaceful way…
Cindy Canoot | 1

2. Guest Speaker
| 2
Economic background
+20 years of experience in Process Optimization / Change
+10 years of experience in HR
Passionate to improve continuously the way we work… both
in the interest of the organisation as well as the staff.
https://www.linkedin.com/in/cindy-canoot-9951572/
Cindy Canoot
HR Manager - HR Technology, Processes and
Analytics at Ageas

3. Ageas
An international insurance Group
with a focus on Europe and Asia
UNITED-KINGDOM
Non-Life
#4 motorcycle insurer
#3 private car insurer
BELGIUM
Life & Non-Life
#1 Life
#2 Non-Life
#1 real estate
CONTINENTAL
EUROPE
Life & Non-Life
3 markets
#2 insurer in Portugal
ASIA
Life & Non-Life
6 partnerships in 9 markets
#5 Life in China
#1 General takaful in Malaysia
#3 Life & #4 Non-Life in
Thailand
AGEAS SA/NV
Internal Reinsurance with
Life & Non-Life license

4. The HR
organisation @
Ageas
▪ Autonomous HR Department within each Entity
▪ An active international Ageas HR Community
▪ Consolidated management of “TOP 250” & “Top” Talents

5. The role of HR ?
HR is about people and how to let
them flourish in the interest of the
company and themselves, it’s not
about processes or tools

6. Context
Cindy Canoot | 6
Scarcity in the labour market both in numbers and
in “future-proof skills”
+
The job content and the required skills in the
companies change very rapidly … and this pacing
will not slow down anymore
War for talent ?

7. Context
Cindy Canoot | 7
War for talent ?
“It is about attracting the
right people”
“It is about attracting the
right skills”
“It is about paying
enough…”
What we often hear …
“It is all about Employer
Branding”

8. Not only about attracting …
War for talent ?
ATTRACT
01
DEVELOP
02
RETAIN
03
And the weapon that can
make the difference …

9. War for talent ?
ATTRACT
01

10. War for talent ? “Top” Talent Management & Development
ALL
Continuous learning is key for all staff
not only in their expertise
soft & hard skills
not only “in the company-box”
enriched & inspired with “outside -in”
DEVELOP
02

11. War for talent ?
RETAIN
03

12. Cindy Canoot | 12
Evolve from
Learning management to
Learning experiences
along the employee journey
Tools & systems
compatible with different
generations & personal
preferences
Mindset-shift in the
organisation
Sponsorship of C-levelATTRACT
01
DEVELOP
02
RETAIN
03
War for talent ?
Key successfactors
+
Tooling
24/7 available
Easy accessible
Different modalities

13. Cindy Canoot | 13
AT Ageas we have chosen for as tool to support us in this mindset -shift
This tool offers all the “standard” features of an LMS
but so much more…because it is a “Unified Talent Management” system
examples:
• We can already offer trainings as from the “pre-onboarding” or even in the recruitment process (ATTRACT)
• With the “content anytime” we can offer very easily external content such as TED talks (DEVELOP & RETAIN)
• The system contains AI so that the more someone “learns” the more relevant other learning objects will be
proposed (DEVELOP & RETAIN)
• If we talk modalities .. : E-learning, webinar, Micro-learning, test, classroom, E-books, Audio books, …

14. Gamification / E-learning
Test + Certification
Playlists
catalogue “à la Netflix”
Webinars (live + playback)
Cindy Canoot | 14

15. … and all this with respect of the local autonomy of the entities :
▪ their own look & feel (including language)
▪ their processes / workflows
▪ their own decision what is available for whom
▪ at their own pace, in line with their local development strategy
Cindy Canoot | 15

16. Cindy Canoot | 16
1. War for talent becomes Peace for talent when
Continuous Learning is embedded
2. If this “Continuous Learning” mindset is
embedded during the whole employee journey
and at all levels of the organisation the staff and
the organisation will be well equipped for the
future challenges
3. Make sure you support this shift of mindset with
the right tools to be able to offer a top learning
experience !
War for talent ?
KEY takeaways
ATTRACT
01
DEVELOP
02
RETAIN
03
Tooling

17. A final
personal word
…
Cindy Canoot | 17
If one asks my Career advice regardless her/his
age, expertise, degree or experience …
“Continuously learn & discover yourself &
the world”
is my answer.
If every does this, the person, the companies &
society will gain from it and all talents will be
used at their best !