Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs
•Télécharger en tant que PPTX, PDF•
3 j'aime•423 vues
For too long the solution to all of our problems has been a ‘course’, be that a classroom course, an eLearning course, a blended course… whatever we called it, it was usually some form of course. But, in a world of free content, rapid business change and busy lives, the time has long since come to adapt our learning strategy for the realities of our situation. Delivered by HT2 Labs' CEO Dr Ben Betts at the 2017 World of Learning Conference (#WOL17), this presentation explores learning life beyond the course: - How learning departments can keep pace with change - Building an ecosystem of best-in-class tools without breaking the budget - Supporting learners in their moment of need - How to use data to direct your next learning campaign Further information about the themes and case study discussed in this presentation can be found at https://ht2labs.com.
Recommandé
Recommandé
Contenu connexe
Dernier
Dernier (20)
En vedette
En vedette (20)
Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs
- 1. Ben BettsWOLCE – Campaign Learning Your strategy to delivery performance support Ben Betts Campaign Learning
- 2. Ben BettsWOLCE – Campaign Learning How well are we keeping pace? https://tinyurl.com/wolce17
- 3. Ben BettsWOLCE – Campaign Learning How well are we keeping pace? 1. Has the complexity of requirements you are asked to deliver on risen or fallen in the last 5 years? 2. Have the deadlines you've been asked to deliver solutions in got tighter or more slack in the last 5 years? 3. Do you perceive that you have more or less time to do your job than you did 5 years ago?
- 4. Ben BettsWOLCE – Campaign Learning
- 5. Ben BettsWOLCE – Campaign Learning
- 6. Ben BettsWOLCE – Campaign Learning
- 7. Ben BettsWOLCE – Campaign Learning So, how do you keep pace with change? ---------
- 8. Ben BettsWOLCE – Campaign Learning https://www.thetrainingaide.com/estimating-time-to-develop-training-part-2/
- 9. Ben BettsWOLCE – Campaign Learning Three tactics that I think about… 1. Curation Favouring reusing external content sources over creation of new content 1. Agility Tactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches 1. Self-direction Focus on fostering a culture of learners helping themselves
- 10. Ben BettsWOLCE – Campaign Learning 1. Curation Our world is absolutely full of rich content Individually the objects tell a minor part of the puzzle. Collectively, they are worth more than the sum of their parts...
- 11. Ben BettsWOLCE – Campaign Learning The learning professional’s role is to identify the catalyst for learning and to establish a ‘baseline for connections' Bob Baker, Former CLO of the Central Intelligence Agency
- 12. Ben BettsWOLCE – Campaign Learning 2. Mix and match with Agility
- 13. Ben BettsWOLCE – Campaign Learning Inspiration Ideas worth arguing about? Inspiration
- 14. Ben BettsWOLCE – Campaign Learning Webinars Newsletters Social Media Agile Tool / Technique Examples…
- 15. Ben BettsWOLCE – Campaign Learning Inspiration Ideas worth arguing about? Instruction
- 16. Ben BettsWOLCE – Campaign Learning Webinars Newsletters Social Media Curated Courses MOOCs Mentoring Agile Tool / Technique Examples…
- 17. Ben BettsWOLCE – Campaign Learning Inspiration Ideas worth arguing about? Implementation
- 18. Ben BettsWOLCE – Campaign Learning Webinars Newsletters Social Media Micro Learning Live Chat Blogging Agile Tool / Technique Examples… Curated Courses MOOCs Mentoring
- 19. Ben BettsWOLCE – Campaign Learning Agile means iteration…
- 20. Ben BettsWOLCE – Campaign Learning Self Directed learning3. Self-Directed / Informal / The 70% aka. The thing everyone does, but we can’t get anyone to do…
- 21. Ben BettsWOLCE – Campaign Learning Directed ------------------- Self Directed
- 22. Ben BettsWOLCE – Campaign Learning One-off Events Always on Directed ------------------- Self Directed
- 23. Ben BettsWOLCE – Campaign Learning One-off Events Always on Directed ------------------- Self Directed Invite / Closed enrollment Open Access
- 24. Ben BettsWOLCE – Campaign Learning One-off Events Always on Directed ------------------- Self Directed Invite / Closed enrollment Open Access Completion certificates Open ended… never finishes
- 25. Ben BettsWOLCE – Campaign Learning Build it… they don’t tend to come! Side-competition… Name that film?
- 26. Ben BettsWOLCE – Campaign Learning
- 27. Ben BettsWOLCE – Campaign Learning
- 28. Ben BettsWOLCE – Campaign Learning
- 29. Ben BettsWOLCE – Campaign Learning
- 30. Ben BettsWOLCE – Campaign Learning Forgetting Curve…
- 31. Ben BettsWOLCE – Campaign Learning
- 32. Ben BettsWOLCE – Campaign Learning
- 33. Ben BettsWOLCE – Campaign Learning
- 34. Ben BettsWOLCE – Campaign Learning
- 35. Ben BettsWOLCE – Campaign Learning Directed------
- 36. Ben BettsWOLCE – Campaign Learning Directed----------Self-Directed
- 37. Ben BettsWOLCE – Campaign Learning Campaigns involve many iterations
- 38. Ben BettsWOLCE – Campaign Learning “Brand Ambassador”
- 39. Ben BettsWOLCE – Campaign Learning Curatr – online social learning
- 40. Ben BettsWOLCE – Campaign Learning
- 41. Ben BettsWOLCE – Campaign Learning
- 42. Ben BettsWOLCE – Campaign Learning Take 2… Making a Campaign
- 43. Ben BettsWOLCE – Campaign Learning Unlocking new content each month…
- 44. Ben BettsWOLCE – Campaign Learning Workshops 4 Trainers 6 Weeks 16 Countries 50 workshops 700 participants
- 45. Ben BettsWOLCE – Campaign Learning WebEx Training Centre
- 46. Ben BettsWOLCE – Campaign Learning Newsletter / updates
- 47. Ben BettsWOLCE – Campaign Learning
- 48. Ben BettsWOLCE – Campaign Learning
- 49. Ben BettsWOLCE – Campaign Learning
- 50. Ben BettsWOLCE – Campaign Learning Which tactics will you use? 1. Curation Favouring reusing external content sources over creation of new content 1. Agility Tactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches 1. Self-direction Focus on fostering a culture of learners helping themselves
- 51. Ben BettsWOLCE – Campaign Learning Campaign Learning Your strategy to delivery performance support Twitter: @bbetts LinkedIn: benbetts on LinkedIn Email: ben@ht2labs.com Ben Betts Thanks folks!
Notes de l'éditeur
- Has the complexity of requirements you are asked to deliver on risen or fallen in the last 5 years? https://www.polleverywhere.com/multiple_choice_polls/d4Oodfh6c0Wmwj7
- Have the deadlines you've been asked to deliver solutions in got tighter or more slack in the last 5 years? https://www.polleverywhere.com/multiple_choice_polls/xotWNoOOH0qJn8J
- Do you perceive that you have more or less time to do your job than you did 5 years ago? https://www.polleverywhere.com/multiple_choice_polls/MvwuU7Z8AmI2qfW
- Move to eLearning…
- …But it has diminishing returns.
- The learning professional’s role is to identify the catalyst for learning and to establish a ‘baseline for connections'
- Generally speaking, our goal with learning is to inspire people, to instruct and to implement. So we get you excited about something new, we show you how we use it and then you have a go at it yourself.
- I think we can curate content to help inspire our people. This might mean putting up some new content weekly on a social network, or sending out an email. Heck, on my out of office I tend to put a link to a good video that I think will start people thinking about something new and different. TED talks are an obvious example – they used to have this little star next to their tag line, Ideas Worth Spreading. If you followed the star it led to another tag line of ‘or at least ideas worth arguing about’. That, for me, is what inspiration is all about: triggering conversations and connections.
- At HT2 Labs, we follow a Plan > Do > Measure cycle of iteration
- For our playbook, we can take those three areas and cross them with the idea of how much involvement we want to have. Where L&D runs the show, its said to be highly structured, where there is less direct control from L&D, it’s less structured. That gives us a matrix in which we can start filling out the ‘plays’. Today I’m going to show you some of the plays that we turn to within the matrix and an example of a complete solution that takes in 3 different plays. You might also want to have this framework drawn out for yourself….
- You can design social…
- …But be open to exploration and discussion…
- …and connecting people & ideas