Contenu connexe Similaire à Co-creation of Service Innovation in Europe: 10 pilots (20) Plus de Kenniscentrum Sociale Innovatie (16) Co-creation of Service Innovation in Europe: 10 pilots1. KadriKangro
kadri.kangro@vorumaa.ee
ZsoltBugarszki
zsolt.bugarszki@tlu.ee
www.facebook.com/vunkimano
Wehaveanactivesocialmedia
pagetoengageourtarget
groupsanddisseminatethe
ideaofco-creationandsharing
informationaboutthesocial
hackathons.
TTosupportusingopendataas
facilitatorofco-creationofin-
novativesolutionswecreateda
statisticalprofileofVõru
county,wheremostimportant
statisticalcharacteristicsof
wellbeingarevisualized.
DuringthepDuringtheprocessofdesigning
new solutions,hackathonteams
havetoprovetheimportanceof
theproblem theysolvebased
onopen-data.
#H2020
#COSIE2020
Bigdata
&socialmedia #Atmospherethatsupport
balancedrelationships.
#Men#Mentoringprogram and
worksheetsthatsupportbetter
serviceinnovationprocessfor
teamsduringthesocialhacka-
thonevent.
#Communicationandnetwork-
ingbetweentheparticipants
duringtheevent.
#Schoolhouseisperfectvenue
forthesocialhackathonevent.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
#Vulnerablepeopleandpublicmunicipalityofficialsaretwogroupsthatare
mosthardtoreachandconvincetotryhackathonasnew methodforfinding
solutionsforchallengesinourcommunities.
##Lovetheproblem,notthesolution!Themostimportantpartoftheco-crea-
tionprocessisfindingacommonunderstandingoftheproblem.Gettingto
know theproblem from differentangles,co-creatingtheknowledgeaboutthe
currentsituationiscrucialforfindingsustainablesolutionsinwhichdifferent
stakeholdersandend-usersareinvolved.
#Inthesocialhackathon,werecommunitymembersbringtothetabletheir
verycloseproblemsanddevelopmentprocessisveryintensive,theemotions
arehigh,andthisisariskforemotionalcrisesinteams.Organizershavere-
sponsibilitytohandlethesesituationsgentlyandcarefullytobringteams‘back
together’.
#Thesocialhackathonasatoolneedstobeflexible,sensitiveandhumanistic,
consideringtheneedsandabilitiesofvulnerableparticipantsintermsofthe
physical,infrastructureandmentalsupport.
Co-creatingparties
andtargetgroup
Methods
Vulnerablepeopleinremoteareas
Ideascontributetosocialinclusion
ofvulnerablepeopleintheregion
ontheleveloflocalcommunities.
Themethodofsocialhackathon
willbemainstreamedintheregion.
Ourtargetgroupisvulnerable
people(peoplewithdisabilities,
mentalhealthproblemsandelder-
lypeople).
Typicalstakeholdersarelocal
governments,serviceproviders,
usergroupsbutalsoentrepre-
neurs,communityleadersand
fellow citizens.
ThreesocialhackathoneventsinVõrumaacountyofEstoniainordertopilotanin-
novativemethodforco-creationofsocialservices.
Bybringingtogetherpeoplewithdiversebackgrounds,experience,andexpertise
inasinglelocationovershortperiodsoftime,hackathonssupportintensivebursts
ofcreativity.Thediverseskillsofparticipantscanfacilitateinnovationandlearn-
ingduetoparticipantsbeingabletogenerateandassessideasfrom variousper-
spectives.Therefore,hackathoneventscanbeusefulfordevelopingsolutions
withinthecommunity.
2. HannaKirjavainen
hanna.kirjavainen@turkuamk.fi
VilleNieminen
ville.nieminen@kuntaliitto.fi
MerjaLang
merja.lang@kuntaliitto.fi
#Contactingyoungpeople
throughsocialmediaincommu-
nityreporterworkpackage.
#TUASstudentsdidanexperi-
mentingworkshop,inwhich
theyinvestigated,from wherein
socialmediatofindmarginal-
izedyouth.
#Postsfrom socialmediawere
gatheredandanalyzedand
usedasasourceofknowledge
inthedesignsprint.
#Opend#Opendataaboutthehealth
andwelfareofTurku’syouth
andstateofwelfaremanage-
mentinthecityofTurkuwere
usedasasourceofknowledge
indesignsprint.
#H2020
#COSIE2020
Bigdata
&socialmedia #Successgettingyoung
peopletoworkactivelywith
us,makingyouthsandprofes-
sionalsfrom differentfieldsen-
counterandworkactivelyto-
gether.
#Bringingnew datafordeci-
sionmakersandprofessionals.
#Gatheringdataabouthardto
reachyouth,movinginsights
how marginalizationaffectsto
apersononanindividuallevel.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
#Theneedforco-creationis‘big’butthekeyforsuccessisgoodconnections
tothemanagementlevel.Publicgrass-rootworkersdon’tusuallyhaveany
sparetimefordevelopingnew ideas.
#Toco-create,thecityneedstogiveitsworkerstimetoparticipatetothe
workshopsandafterthat,implementingtheideas.
##Thetargetgroupsareusuallyquiteheterogeneous,anditmightbeagood
ideatospecifyabitande.g.createanimaginaryperson,whotheserviceis
meantto.
#Don’tmakeassumptionaboutyouthanddon’toverprotectthem.
#Someoftheyoungpeoplearewillingtocometotheworkshopsbutwith
othersyouhavetofindnew waystobringtheirvoicesintheworkshops.
#Itta#Ittakestimeandperseverancetoalterpeople’smindsetandorganizations’
practices!
Co-creatingparties
andtargetgroup
Methods
YouthCo-empowerment
Wewanttotestandcreatenew
waystoinvolveyoungpeoplein
ordertoincreasetheirparticipation
insocietyandtodecrease
exclusion.
Theactualco-creationprocess
involvescityofficials,local-level
stateofficials,NGO’sandrepresent-
ativesofthetargetgroup,margin-
alizedyouth.
Targetgroup:hardtoreachyouths
aroundthecityofTurku.
#CommunityReportervideosfrom thetargetgroup,creating4profilesbasedon
them.Validatingtheprofileswithtargetgrouprepresentatives.
#LivingLabforprofessionals/practitionersworkingwithyouth.
#Socialhackathonforyouth,useofpersonae->10practicalsolutions.
#PresentationtotheBoardofChildandYouthWelfareintheCityofTurkuaswellas
totheSmartandWiseCityprogram thataimstopreventyouthmarginalisation.
#Developingtrainingandmaterialsforyouthworkers.
#Designthinkingmethods#Designthinkingmethodstodevelopatoolboxforencounteringyoungpeople
#Adesignsprintforprofessionals/practitionersworkingwithyouth.
5. PaoloGiorgiRossi
paolo.giorgirossi@ausl.re.it
IreneMarcello
irene.marcello@ausl.re.it
TeresaGallelli
teresa.gallelli@lepida.it
wearecollectingfeedbackleft
byusersregardingalready
activehealthapps.Thesecom-
mentswillbesummarizedand
systematizedandwillbecon-
sideredduringthedevelopment
ofourAPP
#H2020
#COSIE2020
Bigdata
&socialmedia Openpublicco-creationLab:
parents,children,deci-
sion-makersprofessionalpar-
ticipatedattheinitiative,
boundaryobjectslikeposters,
coloredpencilsandhealthy
foodwereusedtogathertheir
reflections.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
Theactivitiesshowedthatthegovernancemechanism intheco-creationpro-
cesswastheestablishmentoftheConsultingCommitteethatmetregularly.
Thenumberofitsmembersincreasedoverthetimeandremainsopenfornew
members.ParticipationofthestakeholdersintheConsultingCommittee
showedagoodbehaviortowardstheco-creationprocess.Itbecamenatural
changingtheprojectorganizationandduties:mostoftheactionsthatshould
beprovidedbythesteeringcommittee,arenow directlymanagedbythe
ConsultingCommittee,organizedinsmallerworkinggroupswherethewil-
lingnesstoparticipateofallthememberscanbemoreproductive.
Theco-producedAPPforthepreventionofchildhoodobesityandpromotion
ofahealthylifestylewillbeaddressedtoallparents.Itwillbeatthesame
timetheobjectofco-creationandatoolforco-creationofalltheservices
thatthehealthpublicservice,municipalitiesandschooladministrationcan
putinplacetopromotehealthhabitsandpreventobesity.
TThepilothascreatedacommunityofserviceprovidersinthepublicaswell
asintheno-profitsector,privateorganisations,andparentsthatwishtoeval-
uatepublicpoliciesandtheirimpactonchildbehavioursandwellbeing.
Furthermore,theAPPitselfwillcollectfeedbackontheservicesprovided.
Co-creatingparties
andtargetgroup
Phasesofthepilotandco-creationtools
ReducingChildhoodObesity
Tostrengthenthecollaborationamongthe
stakeholdersoperatinginthevariousareas
ofpreventionandtreatmentofchildhood
obesityinsideandoutsideofregional
healthpublicservices.
Targetgroup:familieslivinginthe
provinceofReggioEmilia;espe-
ciallyfamilieswithoverweightand
obesechildrenbutalso,sincethe
pilotisdealingwithprevention
andpromotionofhealthyhabits,
familieswithchildrenwhodonot
hhaveweightproblems.
Co-creatingparties:manylocal
healthorganizationsinReggio
Emilia
6. NieuwegeinMunicipality
NynkeJoustra
n.joustra@nieuwegein.nl
JeroenAlberts
j.alberts@nieuwegein.nl
HogeschoolUtrecht
SandSandraGeelhoed:
sandra.geelhoed@hu.nl
Socialmediaarecounter-pro-
ductiveatthisstage.We
searchedneighbourhoodapps
forinformationandfoundnone.
Theneighbourhoodwasnotde-
tectiblewithbigdatastrategies.
Foralongtime,socialproblems
werethereforeignored.
Morethanonceanattemptwas
made(outsidethepilot)touse
onlinecommunication,often
withazeroresponse.
#H2020
#COSIE2020
Bigdata
&socialmedia #Facetofacecontactand
presenceinthearea.
#Openingupthegarbvage
containers(theyneededtobe
opendwithanpersonalized
magneticcard,whichledto
areaisnoticablycleaner.
#Inhabitants#Inhabitantscommunicateand
speakupaboutwasteissuesto
eachother.
#A#Acoupleofexperimentsare
launchedtoestablishfurther
cooperationandtrustbetween
inhabitants,professionalsand
municipality.
#Makingthe#Makingthewaste-containers
accessiblewithoutapass
works.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
#Co-creationisnoteasy:itasksmanyskillsfrom pro-
fessionalsaswellasfrom theserviceusers.Notallofus
havetheseskills.
#Communicationisessentialforco-creation.Offline
communicationneedstobequitestructured,online
communicationisinthispilotnon-existent.
#Collaborationamongprofessionalsandinhabitantsis
verykeytosucces:doweallunderstandthesamewhen
wetalkaboutco-creation?
Co-creatingparties
andtargetgroup
Method/approach
NoTimetoWaste!Co-creatingsolutionstoimprove
thelivingenvironmentinaNieuwegeinneighbourhood
#Improvelivingenvironmentthrough
co-creationanddevelopmentofcommon
responsibilityforthelivingenvironment.
#Re-instatetrustbetweeninhabitants,
professionals,organizationsandmunici-
pality.
Allresidentsofthearea(360
households).
Activecollaborators:allactive
professionalsandtheirorganiza-
tions.
#Communitydevelopmentapproaches(akaABCDmethods).
#Startingfrom theneeds,wishesanddreamsofresidentsbygoingfrom doorto
doorandhavingconversationswithallhouseholds.Residentsdefinedasafirst
needtoresolvewasteissuesinthesetalks.
#Aspecialmulti-disciplinaryprojectwiththemayoraschair.
#D#Developmentalandcocreativeapproach:openmind,openobjective,nopro-
gram,noagendadefinedinadvance.
#Useofstudentstakingupshortexperimentalprojectslikedevelopingacommu-
nicationchannelfortheneighbourhood,developingaspecialfungarbagecanfor
children.Studentsco-creatingthesewithvolunteers.
7. http://propolab.f-as.pl
Allofthebigdatapossibletocol-
lectwereusedinthefirstphaseof
theproject–deskresearch–to
helpprecisethecaseandthe
needsofseniors.Moreover,itwas
usedduringthewholeproject.
#H2020
#COSIE2020
Bigdata
&socialmedia #Includinglocalleadersinto
action.Theirinfluenceonresi-
dentsislargerthanthatofthe
seniorleaders.
#Makingap#Makingaprototypeoftheser-
vice(summerinstallationwith
events),whichempoweredthe
localcommunityandledtointe-
gration.
#Havingactivitieswithacombi-
nationofseniorsandyoungerres-
idents.
#Unofficialeventslikepicnicsdid
agoodjobinattractingpeople.
#Aworkshopforseniorsfor
usingFacebook.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
Surprisinglyit’snotsohardtoinvolvecitizensinto
theprocessofco-creation,butitishardertoin-
volvestakeholders,whodon’tseetheirroleinthe
processnorthebenefitssoclearly.Itisveryhard
toincludestakeholdersingroupactivities,dueto
theirbusyschedules.Itiseasiertoconductindi-
vidualmeetingswiththem.
Co-creatingparties
andtargetgroup
Methods
Developingameetingplaceforseniors
(co-housingforseniors)
Todisseminateandpopularizetheideaof
co-creationinPoland.Particularattention
isgiventothesocialhousingofseniors.
Duringourpilottheprojecthastrans-
formedfrom theseniorco-housingintoa
neighbormeetingplace.
Seniorsfrom Wroclaw municipality
wholiveinthePopowice(typical
Polishprefabricatedblockofflats)
districtofthecity.
CCo-creatingparties:Universityof
Wroclaw andActiveSeniorFoun-
dation,MunicipalityofWroclaw,
HousingCommunity“Popowice”,
LocalNGO,LocalchurchandLocal
developer.
#Openspaceworkshop
#Designthinking
#Communityreporting
#Researchofuserneeds(Quantitative)
#StakeholderRoundTable
#ConversationofChange
#In#Interviewsandmeetingswithstakeholders
#Meetingwithlocalleaders
#InfluencinganadvisorygroupofSocialDialogueappointedbymunicipalityof
Wroclaw
#Educationalcampaign
#Socialactivities(seriesofpicnics),allfocusedondevelopingaprototypefora
neighborhoodmeetingplaceandtestingaservice
#Benchmarkingvisits#Benchmarkingvisits
8. MichaelWilloughby,
mwilloughby@itaca.upv.es
RaulLinuesa
raul.linuesa@valenciactiva.es
#Controlofsocialmediais
almostentirelygeneratedand
runbyusers,mentorsactonthe
samehierarchicallevels.
#Datafrom socialmediaare
usedtoidentifynew groupsto
targetforcollaboration.
#Opend#Opendataisusedtogenerate
new businessideas.
#H2020
#COSIE2020
Bigdata
&socialmedia Tosomeextentallofthepillars
ofco-creationworked,what
mostpeoplehaveinsistedupon
isthesecurityandaccompani-
menttheyhavefeltthatdoes
notexistinsimilarservices.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
#Itisnecessarytofindspace,timeandenergyinordertocontinuewiththe
goodpracticesgeneratedbyembracingco-creation.Startingaservice,the
Co-Crea-Temovementwasabletointroduceallelementsofco-initiation,
co-design,co-implementation,co-productionandco-evaluationintothe
service.
##Wewouldalsoaddtheconceptofco-managementfrom ourexperiencein
Valencia,asithasformedafundamentalpartofthedevelopmentoftheservice
andhasengenderedamorerootedsenseofbelongingamongsomeusers.
Whenyouaddallthoseingredientstogetherandarefaithfultocreatinga
servicethatisbuiltonfirm pillarsofco-creativepractices,conceptssuchas
thedesireformutualhelp,collaborativeactionandcommmunity-based
decision-makingcanoccurorganically.
##Consistentcatalystsofco-creationneedtoexistinordertobringaboutthe
constantchemicalreactionsthatallow forsuchbestpracticestocontinueinthe
longrun.
#Forco-creationtobecomeaninternalised,normalisedpractice,theeffortto
co-createmustbeconstant.
Co-creatingparties
andtargetgroup
Pilotactionsjan-sep2019
Co-crea-te:entrepreneurialskillsfortheunemployedandunderfunded
1.Toimprovethebusinessandothercapabilitiesandskillsofjob
seekers.
2.Toimprovethequalityoftraining/mentoringbeingofferedinthe
areaofbusinesscreation.
3.Tocreateasmanyprojectsaspossiblewithpotentialforconstitution.
Subaims:
1.1.Topersonalizepublicservicesofferedinbusinesscreationasmuchas
possible.
2.Topotentiallybringaboutsystemicchangeinthewaypublicservices
arebeingdeliveredintermsofuserinvolvementinco-initiation,co-de-
sign,co-implementation,co-productionandco-evaluation.
Targetgroups:citizenscurrently
notworkingandlookingtobe
self-employed/developa
businessidea.
CCo-creatingparties:potential
users,university,publicadminis-
tration,thirdsectororganiza-
tions,tradeunions.
11. SueBaines
s.baines@mmu.ac.uk
n/a
#H2020
#COSIE2020
Bigdata
&socialmedia Someearlypositivere-
sultsandmuchpotential
arereportedfrom the
R-Evolutionintervention.
Ifoundworkingwith
R-evolution….hasbeen
reallypowerfulforoneof
myserviceusers–it’s
aboutbuildingupthose
positivenetworkswithin
thecommunityoutsideof
prprobationthatIhave
foundwithsomeservice
usersisreallyimportant
forthem.(interview with
seniorcasemanager)
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
Thispilotstruggledwithengagingcommunity
agenciesdespitehardworkandconsiderable
goodwillonallsides.Ultimatelyitwastoohard
foracommunitygroupsuchasTimeBankwitha
strongethosoftrusttorelatetoaspectsofwork-
ingwithoffenderssuchasmanagingrisks.The
lessonisneverunderestimatethebarriersto
wworkingacrossagencieswithverydifferentpriori-
ties,valuesandworldviews.Crossagency,cross
sectorworkcanpotentiallyoffergainsthatsingle
agenciescannotmakealone.Butitspitfallsmust
berecognized.
Co-creatingparties
andtargetgroup
Methods
Engagingcommunitypartners
Toworkwithexternalcommunityagencies
todeveloppro-socialoptionsthatservice
users(withtheircasemanagers)wouldin-
corporate intoco-designedindividual
rehabilitationplans.
Servicesers;casemanag-
ers;thelocalTimeBank(a
charityspecializinginop-
portunitiestogivetimeto
thecommunity),andthe
socialenterpriseR-Evolu-
tionwhichofferstheoption
oflife-coachingaspartof
work-basedtrainingin
bicyclemaintenance.
ThelinkbetweenprobationandR-Evolutionwasestablisheddue
tothedeputydirectorofR-Evolutionhavingpreviouslybeena
headofprobation.REvolutionstaffattendedpersonalisation
awarenessraisingeventsandpresentedtheinitiativetoprobation
staff.InitialcontactwithTimeBankingwasmadeduringtheplan-
ningperiod.TimeBankhadnoexperienceofinteractingwithpro-
bationclients,althoughtheyhadsignificantexperienceofworking
withvulnewithvulnerableandsociallyisolatedindividuals.Thevolunteer
coordinatorworkedhardwiththeTimeBankonwaysofreworking
theirofferinwaysconducivetooffendersupervision.
12. EricTennevi
eric.tennevi@jonkoping.se
Annualuser
surveys
(municipal
comparisons).
Somerelevance.
#H2020
#COSIE2020
Bigdata
&socialmedia #Transformingservicesand
sustainingsystematicco-crea-
tionwithusersis(undergiven
circumstances)anongoingpro-
cesswithoutclearendor“a
template”onhow to.
#Persistencefrom politicians
andtop-managementatmunic-
ipalSocialServices.
#Truedialoguesandsense-
makingtogetherfacilitatedby
actionresearcher.
#Pedagogicsupportto
strengthenthehealthpromot-
ingapproach.
#Combining“hard”/top-down
goalorientedand“soft”/health
promotingleadership.
Whatworks? Learnings Contactus
FoodforthoughtCoSIEseminarfeb‘20
www.cosie.turkuamk.fi
Objectives
#Trueopendialogues,timeandplaceforjoint
reflexivity,sensemakingandsensegiving,joined
upwork,professionalfacilitation.
#Developingcommonethics.
#Challenges:organizationalvaluesmaybeincon-
flict(personnelschemesanduserbest).
Co-creatingparties
andtargetgroup
Methods
SocialServicesfordisabledpeople
(personalizedassistance)
#Improvethepublicdisabilityservices(especiallyindividual
assistanceservicesthataremandatedbylaw),sothatthey
wouldbeofgreaterrelevanceandvaluetouserswithvarious
disabilitiesorfunctionalimpairments.
#Providedisabilityservicesinawaythatbetteraccommo-
datesbothserviceprovideranduserperspectivesand
resources,andthuscontributestoincreaseduserabilitiesto
participateinsocietyanduserhealthandwellbeingonadaily
basis.
#Suchassistancethatisperceivedasmeaningfulbytheuser
andmakesuseofuserabilities.
Adultcitizenswithavarietyof
physicalandcognitivedisabilities
wholiveintheirhomesoringroup
housingsandareinneedofvari-
oussupporttomanagetheirdaily
livesandparticipationinsociety.
Co-creatingpartiesare:Street-lev-
elexecutives/managers,co-work-
ersandusers(anduserrepresent-
ative)Alsopedagogicaltutorsem-
ployedbyDisabilityservicesand
decisionmakingofficials.
#Truedialoguesandsensemakingtogetherfacilitatedbyaction
researcher-totransform pathogenicmindsetsandpatterns.
#Combining“hard”/instrumentaland“soft”/healthpromoting
leadership.
#Userfeedback(focusgroups,annualsurveys,website).
#Pedagogicaltutoringofprofessionalsanduserrelatives(TSM).
#Introductorytrainingfornew employed(Platform,Ombudsman).
#Al#Alteringsomeserviceroutines.
#Developingprofessionalapproachtoserviceethics.