co-creation open innovation nivea social media hyve innovation volker bilgram collaborative innovation netnography google social brand value youtube mit tupperware crowdsourcing esomar community online research swarovski knowtech online communities innovation community cocreation siemens stains deodorant online philipp wiegandt innovate co-creation lab gregor jawecki automotive bmw mrs conference research 2010 stefan biel beiersdorf innovation process co-innovation customer integration voice of customer user-centric innovation research 20 community research brand equity studivz branding online-community starbucks apple vivaldi partners study community-generated university of innsbruck xing nokia amazon coca cola microsoft firefox web 20 ranking ebay price premium flickr best community brand best brand brand johann fuller user-generated content research community research20 research web20 birgit rieder npd user-integration
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