The document discusses persuasive web design and how to get users to take desired actions without using words. It recommends presenting a single, clear call to action per screen when users' motivation is high. Designs should create a strong visual hierarchy and use visuals to improve clarity and contrast to increase persuasiveness. Attention must be maintained through visual cues, novelty, and badges. Simplicity and familiarity are also important. The goal is to guide users through a persuasive experience that leads them to the desired outcome.

1. Persuasive Web
Design - How to
Get People to
Take Action
(Without Using
Words)
Peep Laja
ConversionXL

2. Act confident. Talk fast. Swear.

3. Silent persuasion

4. How can we get her to click that buy button?

5. I’m not talking about the “usual” stuff, like

6. What is it that we want them to do?

7. Decide on the hierarchy
Communicate it visually

11. One action
per screen

12. Keep secondary actions secondary

13. One primary action per screen, but…

18. Triggers are most
effective when
presented when
someone’s
motivation or ability
are already at peak
levels

19. Clarity

20. Too much too soon

23. What is this page about?
What can I do here
(is it what I’m looking for)?
Why should I do it?

31. “With our smart
marketing system you
can increase revenue
each month”

34. First impressions are
94% design related
Complex, busy layout, lack of navigation aids, boring web design, use of color, pop
up adverts, slow introductions to site, small print, too much text, corporate look
and feel, poor search facilities etc.

35. First impressions matter
• Positive first impressions lead to higher satisfaction
• First impressions can last for years
• Visual appeal more important than usability for user perception

36. Google: “…Overall, websites with low VC and
high PT were perceived as highly

46. Keep attention at all costs

47. There is no such thing
as an attention span.
There is only the
quality of what you
are viewing.
This whole idea of an
attention span is, I
think, a misnomer.
People have an
infinite attention span
if you are entertaining
them.

48. 20%

50. 31%

54. `

70. In addition to the daily Broad Market Analysis video, we produce an Individual Stock Analysis video
that covers individual stock selection and detailed trade scenarios. This video takes a look at stocks that
appear poised for short and intermediate term directional movement (long and short) the focus is to
identify profitable trade ideas. Discussion includes potential entry levels where momentum may pick up,
as well as “worst case” stops for traders. Along with the Individual Stock Analysis video, Alphatrends’
Watchlist Matrix tracks entry targets, stocks, open positions and stops. This video is made available five
times per week and offers trading ideas for the next trading day (usually posted no later than 10 PM EST
for the following day, except for the Monday ideas which are available no later than 7PM EST Sunday).
The ideas videos are offered at least 225 days per year.
Next, for Silver and Gold subscribers, the Mid-Day Video Update is an excellent way to keep abreast of
important market levels for ETFs, equities and other trading opportunities. Brian provides guidance and
insight about existing positions (including updated stops for swing traders who cannot follow the action
all day), and introduces new trading ideas as they take form. The Mid-Day Video Update is available by
noon EST from Monday through Thursday
Each individual will have their favorites amongst the stocks covered — it is up to you to decide which
ones are best for you based on your own unique circumstances including, but not limited to: risk
tolerance, level of patience, capital resources available, time available to watch the market, etc. Please
remember that RISK MANAGEMENT IS ALWAYS JOB #1 and you should NEVER commit more than 10% of
your trading capital to any one individual idea. If you trade options, this number should never be more
than 2% of your risk capital.

71. In addition to the daily Broad Market Analysis video, we produce an Individual Stock Analysis video
that covers individual stock selection and detailed trade scenarios. This video takes a look at stocks that
appear poised for short and intermediate term directional movement (long and short) the focus is to
identify profitable trade ideas. Discussion includes potential entry levels where momentum may pick up,
as well as “worst case” stops for traders. Along with the Individual Stock Analysis video, Alphatrends’
Watchlist Matrix tracks entry targets, stocks, open positions and stops. This video is made available five
times per week and offers trading ideas for the next trading day (usually posted no later than 10 PM EST
for the following day, except for the Monday ideas which are available no later than 7PM EST Sunday).
The ideas videos are offered at least 225 days per year.
Next, for Silver and Gold subscribers, the Mid-Day Video Update is an excellent way to keep abreast of
important market levels for ETFs, equities and other trading opportunities. Brian provides guidance and
insight about existing positions (including updated stops for swing traders who cannot follow the action
all day), and introduces new trading ideas as they take form. The Mid-Day Video Update is available by
noon EST from Monday through Thursday
Each individual will have their favorites amongst the stocks covered — it is up to you to decide which
ones are best for you based on your own unique circumstances including, but not limited to: risk
tolerance, level of patience, capital resources available, time available to watch the market, etc. Please
remember that RISK MANAGEMENT IS ALWAYS JOB #1 and you should NEVER commit more than 10% of
your trading capital to any one individual idea. If you trade options, this number should never be more
than 2% of your risk capital.
65-80 characters

72. 3 variations:
1.Paragraph format
2.Bulleted format
3.No specs at all

76. Remember this stuff:
1. Present one action per screen, when
they’re ready
2. Create a strong visual hierarchy
3. Use visuals to improve clarity,
contrast to increase persuasiveness
4. Keep it simple and familiar
5. Use visual cues, novelty, badges to
maintain attention

77. Thank you!
Read my blog:
ConversionXL.com