This document discusses the potential of email marketing and provides strategies for creating automated email campaigns. It notes that email can still grow and that 90% of campaigns should be automated. Examples of campaign types are provided like promotions, new products/services, and seasonal actions. Metrics from a sample campaign generating €100,000 per month in revenue are used to estimate the potential additional revenue from a 6% recovery rate on abandoned shopping carts. The document encourages the reader to start an automated email campaign each month focused first on revenue generators and using existing customer data.

1. IMAGINE
hanssmellinckx

2. 29 €
www.emailmarketing2015.com

3. Great news!
E-mailbarometer bevestigt: e-mail
kan nog steeds groeien.

10. hanssmellinckx

12. 90% AUTOMATED
The remaining 10% should take 90% of your time

13. 1 Year in 10 minutes

14. 1 Year in 10 minutes

18. B2B

22. B2B

25. REACTIVATE

29. E-COMMERCE

31. 6% recovery rate

32. Let’s do the math
• 100.000 € revenu per month
– Average conversion: 1%
– This means 10.000.000 visitors
• 67% abandon
– This is 6.7 million visitors
– 6% recovery rate (half of the exemple)
– This is: 420.000€ potential revenu (in a perfect world ;-) )
Campaign cost < 5K!

37. PROMOTIONS
NEW PRODUCTS/SERVICES
SEASONAL ACTIONS
EVENTS

39. SPORTS
TAX REFUND

45. Don’t bore people

46. Truth or dare?

47.  Stop thinking about it, do it!
 Every month 1 automated campaign
 Start with what brings in money
 You have enough data
 You don’t need to get more budget to do more
 Start on Monday!
… and the 7th ?
7 LEARNINGS

48. 29 €
www.emailmarketing2015.com

49. @hanssmellinckx
Cocktail time!