MIX 2015 行動體驗設計論壇 【專訪】Joe Hsia、Kaba Su：Yahoo的創新來自於對使用者的同理心與實驗精神 http://mix.hpx.tw/2015/ch/joe_kaba_news/

1. INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIMENT

2. Joe Hsia
UX Designer
Kaba Su
UX Designer

4. INNOVATION

5. 存續
Business
viability
可行
Technology
feasibility
需求
User
desirability
innovation

6. UXUser eXperience

7. UCDUser Centric Design

8. Optimization

9. Incremental innovation

10. the future is now?

11. Radical Innovation

12. Radical Innovation

13. Radical Innovation

14. Technology
Change
Meaning
Change

15. Radical Innovation

16. 2345N1

17. 0
2
3
4
5
N
1

18. 0 1

19. Empathy

20. Experiment

21. U
USER & EMPATHY

22. Meaningful innovation
start with USERS

23. Go out and be Curious

24. Walk into their daily lives
,

25. Visit their favorite spots

26. Collect stories behind objects

27. The role of internet in daily lives

28. Immerse in the context

29. From user data to insights

30. Digest insights and form POV

31. WHYs
?

32. Digest insights and form POV
Convenience
Community
Trust

34. APP

37. ,
Are meanings and empathy
enough to help us move from
0 to 1 ?

38. E
EXPERIMENT

39. 0 1

40. 0 1

41. 0 1

42. 0 1

43. design/build products people love

44. What lean startup taught us…
fail fast, often and smart,

45. fail fast, often and smart,
What lean startup taught us…

46. What building products at Yahoo is
fast, often and smart,learn

47. how?

48. empathy

49. data

50. empathy/data hypothesis

51. brainstorming/
how might we

52. ideation

53. storyboarding

54. prototyping

59. iteration

60. iteration
empathy/data hypothesis

61. empathy/data
iteration hypothesis

62. experimentempathy/data hypothesis

63. good/great ideas aren’t enough

64. execution

65. S
SPACE & CULTURE

67. Magic happens
when we work at the same
SPACE

68. The magic field designed for
open, transparent and fast
communication

69. Make it tangible:
what you see is what you get

70. Find your collaboration tool:
ideas can’t wait

71. Creative
Abrasion
Creative Agility
Creative
Resolution
Linda Hill: How to manage for collective creativity

72. Innovation leaders understand that
their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity

73. REPEAT
R

74. U S E R

75. RS EINNOVATION
U
SE

76. RS EINNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT

77. At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and “EXPERIMENT
over and over again.”

78. Innovation
is like exploring the sea

80. yahoomode.tumblr.com