This is a content & social media strategy workshop I've been executing at various companies worldwide. It covers creating a strategy and executing that strategy, next to offering simple tools for both beginner and experienced editors to get started making great content. Had great feedback on this presentation as it covers a lot of subjects without becoming to detailed to remember.
56. How to write great
headlines:
Use powerwords
(Such as fooled, smash, fatal, and warning)
Example:
11 Fatal Mistakes Everybody Makes at Work
57. How to write great
headlines:
Mix in keywords for SEO
Example:
11 Fatal Mistakes Everybody Makes at Work
58. How to write great
headlines:
Use numbers. Odd
numbers.
Example:
11 Fatal Mistakes Everybody Makes at Work
59. How to write great
headlines:
Dare to be controversial
Example:
11 Stupid Mistakes You’re Still Making at Work
60. How to write great
headlines:
Ask a question
Example:
Are you making mistakes at work that could cost
your job?
61. How to write great
headlines:
Give them a reason to
click.
Example:
Reading This Post Will Make Your Boss Like You 541%
Better
62. Writing excersise
Rewrite one of these headlines
so it promises value & benefit
French companies to study feasibility of urban
cable car in Valley
Bank Hackers Steal Millions via Malware
64. Readers Aren’t Reading
source: How Little to Users Read? NN Group
Users have time to read at most 28%
of the words during an average visit;
20% is more likely.
65. Design for scanners
Header & subheaders
Short paragraphs
Short sentences (keep it simple!)
Bullets & numbering
69. Writing for search engines
Use headings and subheadings
Put keywords in your intro & body text
Use Synonyms and Antonyms
Deeplink to articles & high rated websites
Attract inbound links (seeding)
Never copy/paste text
In depth articles of >1200 words
70. Writing excersise
Write a 100 word SEO & web
optimized article on one of
today’s stories:
Hackers steal 1 billion from worldwide banks
Korean Air executive jailed in 'nut rage' case
Iceland convicts bad bankers and says other
nations can act
87. Keys to success on social
media:
Dedication. Success takes time.
Discipline. Post daily. Plan ahead.
Add value. It’s about giving.
Interact. Engage your audience.
Be human. Be honest.
88. DO:
Be likeable
Use lots of images.
Use search engine friendly URL’s.
Take webcare seriously.
Promote your social platforms.
Know your followers.
89. DON’TS:
Using all social media platforms.
Posting the same everywhere.
Automating your replies.
Connecting social media.
Not responding to questions and
comments.
90.
91. Posts with pictures receive 39%
higher engagement than average
80Posts with maximum
80 words
get 23% more engagement.
48%Asking for likes,
shares and comments
increases engagement
with 48%.
70%Of users will see your
post on their
smartphone first.
Think mobile.
$Small post promotions in the
first 24hrs can increase
traffic to your blog up to 200%
92.
93.
94. Tweets with images receive 150%
higher engagement than average
110Keep tweets
under 110 characters
to allow retweets.
86%Tweets with interesting
links get 86% more retweets.
>4Limit yourself to
four tweets a day
for better ROI.
CTAUse strong call to action like
‘retweet’, ‘help’, ‘follow’ and
‘how to’.
96. The art of seeding:
getting others to share
your content
97. Readers are more
likely to view a piece of
content that’s been
recommended by
someone they trust.
98. Keys to seeding success:
Identify. The relevant personas.
Follow. Trends and news.
Build. A contact database.
Interact. Engage in discussions.
Fine tune. Only offer relevance.
It’s going to be fun, and sometimes a little technical. I don’t know exactly how much you guys know about content and social media strategies, so if you have any questions, please raise your hand at any moment.
OPDRACHT 2! VUL DEZE MISSION STATEMENT IN. A4-TJES UITDELEN.
OPDRACHT 2! VUL DEZE MISSION STATEMENT IN. A4-TJES UITDELEN.
OPDRACHT 2! VUL DEZE MISSION STATEMENT IN. A4-TJES UITDELEN.
OPDRACHT 2! VUL DEZE MISSION STATEMENT IN. A4-TJES UITDELEN.
Vandaag alleen online. Nogmaals benadrukken.
So what kind of content should you write?
I will be mainly focussing on publishing written stories, as this is your main business and priority.
Opdracht: groepsgesprek!
Opdracht: groepsgesprek!
Nader in te vullen.
Opdracht: groepsgesprek!
Jakob Nielsen analyzed 45,237 page views
Opdracht: groepsgesprek!
Nader in te vullen.
Opdracht: groepsgesprek!
Nader in te vullen.
Content seeding is a strategic approach to scatter content across the Internet. Content creators spread content to various locations where that content will be read, noticed and spread. Often, content creators target relevant influencers in hopes that those well-connected influencers use their own networks to distribute the content. This marketing approach aims to increase brand awareness by pushing content across the web to relevant target groups.
The primary focus of seeding is to convince industry thought leaders to validate and spread a brand’s content over their network – for example, their blog, social media platforms or email newsletter.
Through this, the reach and awareness of the original content is increased greatly, and since it’s been validated by the industry thought leader, it carries more weight.
Seeding is an important element in online marketing, so it’s vital to implement a well structured and planned strategy. A wide distribution of videos, articles and images using Facebook, Twitter, Google+ and search engines is the end result to a well-organized campaign. The following points serve as a guide to a successful seeding campaign