Demand for baby proofing has been increasing for the last few years due to a rise in disposable income of consumers in developing countries. Growing concerns about safety and security of babies, change in patterns of living, and concerns about deaths and injuries to babies and infants at home are increasing, which are driving the baby proofing market. Rise in number of government initiatives in different countries to reduce a rise in death incidents among babies is projected to drive the market. Increase in consumer awareness about infant protection, higher inclination toward nuclear families, and increasing consumer purchasing power are a few other factors propelling the baby proofing market.
1. Baby Proofing: Introduction
Increase in demand for child safety globally is prompting companies to develop advanced baby
proofing products. North America accounted for a prominent share of the global baby proofing
market in 2020.
Key Drivers of the Global Baby Proofing Market
Demand for baby proofing has been increasing for the last few years due to a rise in
disposable income of consumers in developing countries. Growing concerns about safety
and security of babies, change in patterns of living, and concerns about deaths and injuries
to babies and infants at home are increasing, which are driving the baby proofing market.
Rise in number of government initiatives in different countries to reduce a rise in death
incidents among babies is projected to drive the market. Increase in consumer awareness
about infant protection, higher inclination toward nuclear families, and increasing consumer
purchasing power are a few other factors propelling the baby proofing market.
Baby and child proofing has become essential and numerous government and voluntary
organizations (NGOs) are guiding and encouraging customers to adopt baby and infant
proofing products. Stringent guidelines are obligatory on makers as well as for product
standardization. The International Association for Child Safety (IAFCS) is one such
organization that regulates the specialized childproofing market with its members who
instruct parents, appraise homes for child safety, and mount safety products.
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Growing Population of Working Women to Create New Market Opportunities
Rise in population of working women is creating significant opportunity for baby proofing
products, as women want their babies to be safe in their absence. Additionally, almost 80%
of all child deaths occur at home, due to poisoning, choking, burning, or drowning. Most
baby and child injuries are preventable by thorough safety and consultation with a baby-
proofing expert. Therefore, currently, parents are opting for baby proofing services and are
consulting specialists for the safety of their kids.
Lack of Consumer Awareness to Restrain the Market
Consumers in rural areas are not aware about the usefulness of baby proofing products. Lack
of consumer awareness can restrain the market.
Asia Pacific a Prominent Baby Proofing Market
The baby proofing market in Asia Pacific expanded at a rapid pace in 2020. North America
and Europe accounted for a significant share of the global baby proofing market, as major
players operating in the market were based in these regions. The U.S. accounted for a
prominent share of the market in North America followed by Canada. In Europe, Germany,
the U.K., and France are major manufacturers of baby proofing products.
Key Players Operating in the Global Baby Proofing Market
The global baby proofing market is fragmented in nature. Large number of small- and medium-sized
companies are present in developing countries including China, India, Brazil, and South Africa.
2. Furthermore, key companies are adopting the merger and acquisition strategy to improve their
position in the global market. Some of the key players operating in the global baby proofing market
are listed below:
Dex Products
Evenflo
Handy Baby Products Limited
KidKusion, Inc.
Mommy's Helper
North States Industries, Inc.
Prince Lionheart, Inc
Regalo International LLC
Summer Infant (USA), Inc.
Global Baby Proofing Market: Research Scope
Global Baby Proofing Market, by Product Type
Cabinet lock
Stove knob cover
Corner protector
Non-slip suction mats
Toilet lock
Baby on board sign
Outlet plug
Door stopper
Refrigerator latch
Baby Car Seat
Baby Monitor
Others
Global Baby Proofing Market, by Distribution Channel
Online
o Third Party Website
o Company Owned Website
Offline
o Specialty Stores
3. o Hypermarkets and Supermarkets
o Others
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