The LinkedIn algorithm is designed to surface content that is relevant to your professional interests and helps you achieve your career goals. It considers a variety of factors to determine what content you see in your feed. By understanding the factors that influence the LinkedIn algorithm, you can plan your content strategy to reach your target audience and achieve your professional goals.
The algorithm is constantly being updated and tweaked, so it's important to stay up-to-date on the latest changes in order to make sure that your videos are being seen by as many people as possible.
2. Professional Network
The algorithm prioritizes content from
people and companies in your professional
network, such as your colleagues,
classmates, former coworkers,
and industry connections.
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3. Industry And Job Title
The algorithm prioritizes content related to
your industry and job title, such as news and
insights from your field, job postings, and
articles about relevant skills and trends.
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4. Skills And Expertise
The algorithm prioritizes content that
aligns with your skills and expertise,
such as articles and discussions about
specific skills, opportunities to showcase
your expertise, and connections with
people in similar fields.
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5. Engagement
The algorithm prioritizes content that has
received a lot of engagement,
such as likes, comments, and shares.
This indicates that users are finding the
content valuable and relevant.
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7. Diversity Of
Perspectives
The algorithm strives to show you a variety
of perspectives from different people and
companies, so you can see different
viewpoints and engage in thoughtful
discussions.
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8. Timeliness
The algorithm prioritizes recent content to
keep you up-to-date on the latest news,
trends, and opportunities in your industry.
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9. User Preferences
The algorithm takes into account your
past interactions and preferences to
personalize your feed. For example,
if you frequently like and
comment on content about leadership
development, you'll see more of that type of
content in your feed.
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