SlideShare une entreprise Scribd logo
1  sur  28
Télécharger pour lire hors ligne
10 for 2015 
TRENDS 
December 2014
2 
(Brought to you in Pantone’s Color of the Year 
for 2015, Marsala, chosen because it “enriches 
our mind, body and soul, exuding confidence 
and stability.” We could all definitely use that 
in 2015. Find out why …)
3 
1 Self -Everything 
NOW 
• Self- is in the zeitgeist, today’s must-have 
ingredient in ... 
––-confidence, -esteem, -discipline, -respect, –regard 
––-doubt, -pity, -compassion, -acceptance, 
-improvement 
––-employment, -publishing, -promotion, 
-preservation 
––-awareness, -knowledge, -tracking 
Next 
• Self- (and other language equivalents) will be 
the anchor 
• In an uncertain world, self is the one person 
we can rely on
4 
1 Self -Tracking 
NOW 
• Self-tracking used to be for geeks and nerds, 
but no more 
• Fitness wearables and data sharing are 
mainstream 
• Smartphones track sleep, mood, exercise and 
more 
• Apple is making it chic with HealthKit and the 
upcoming Watch 
Next 
• Self-tracking will become a typical healthcare 
tool, making key data—blood pressure, blood 
sugar, heart rate variability—visible to users 
and healthcare professionals
5 
1 Self -Education and Self -Improvement 
NOW 
• Everyone needs to upskill to avoid 
replacement by robots 
• So learning has to become a lifelong process 
• But formal education is becoming really 
expensive 
• Solutions are proliferating—everything from 
MOOCs to self-help 
• Mindfulness is the ultimate in self-control, one 
session at a time 
Next 
• Parents, students, governments and 
corporations will be looking hard at 
educational value for the money 
• A decline in internships and growth of paid 
formal apprenticeship schemes will serve the 
self-interest of employees and employers
6 
1 Self -Policing: We the Police 
NOW 
• Digital technology and social media make 
police of us all 
• Smartphones and security cameras capture 
all behavior 
• Sharing the evidence is just a link away 
• Domestic violence, police brutality, animal 
mistreatment … 
Next 
• Digital capture will be the norm, not the 
exception 
• Frequent exposure of immoral, illegal, 
embarrassing or questionable behavior 
• Storms of public outrage that rise fast and 
blow over faster
7 
1 Self -Everything 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• The growing importance of self- means that 
people are becoming more self-centered, not 
necessarily more selfish 
• The yin is self- as the steady reference point 
in life and the target for marketing (“you’re 
worth it,” “have it your way) and technology 
• The yang is people’s need to connect with 
one another and to mean something to other 
people 
• Brands need a deeper understanding of the 
evolving self in a digital world 
Longer term 
• Brands need to help consumers with that 
yang
8 
2 Middle Class Redefined 
NOW 
• The U.S. middle class median household 
income of $51,107 is $664 below 1989 
• The cost of a U.S. college education is up 1,120 
percent since 1978 
• Healthcare costs are up 601 percent since 
1978 
• Automation and outsourcing is hitting 
employment and wages 
• We’re seeing a relentless push to upskill or 
trade down for less money 
Next 
• The middle class growing globally: up to 3.2 
billion in 2020 from 1.8 billion in 2009 
• We’ll see a shift in what it means to be middle 
class
9 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Higher living costs and stagnant/falling incomes make for 
limited consumer spending power in developed markets 
• Lower incomes => more demand for “value” products => 
corporate cost-cutting => lower employment and incomes 
• There is a growing “middle class” in emerging markets—but at 
lower income levels and higher savings rates than developed 
markets’ middle classes 
• Many more brands target consumers for middle-class services 
(e.g., insurance, healthcare) but at a lower per-capita spend 
Longer term 
• Emerging-market brands and corporations will be better 
placed to develop “value” products and services for the 
global middle class 
• Growth of accessible luxury 
2 Middle Class Redefined
10 
3 Internet Upping the Look-at-Me Ante 
NOW 
• The Internet now means anyone can post— 
and see—anything 
• Now everyone is competing for attention 
• What grabs attention influences/shapes the 
wider culture 
• It’s not just kittens, quotes and funny clips 
––Also porn => sexting, twerking, “breaking the 
Internet” 
––Also violence => beheadings, TV shows, real life 
Next 
• Unbearably shocking => horribly fascinating 
=> nasty normal
11 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• A growing temptation for brands to push 
the envelope and go outrageous to grab 
attention might be right for some brands 
• It’s important to distinguish between “look 
at me” tactics and “value me” strategy 
• Brands need to learn deeply from “look at 
me” successes—but remember that they are 
short-lived and quickly eclipsed 
Longer term 
• The challenge will be engaging the attention 
of generations raised on “Grand Theft Auto” 
and “Call of Duty” 
3 Internet Upping the Look-at-Me Ante
12 
4 Bugged About Bugs 
NOW 
• In West Africa, the Ebola outbreak has killed 
thousands 
• In the U.S., Ebola caused panic but few deaths 
• People are primed for drastic action to 
prevent more 
• Fears of terrorists or criminals developing 
killer bugs 
• Meanwhile, hundreds of thousands routinely 
die from flu and MRSA 
Next 
• Biological infections the main threat in 
developing countries 
• Digital infections the main threat in 
developed countries 
• Which will cause the first major catastrophe 
of the 21st century?
13 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Fear of spectacular killer bugs driven by general sense 
of anxiety and threat; like fear of terrorism, it’s much 
higher than the real risk level 
• The reverse is true for many real risk factors (weight, 
inactivity, etc.): Concern is lower than the real risk level 
• Net-net: Consistent consumer misunderstanding of risk 
drives sentiment 
• If anxiety is the thing, then maybe business should just 
go with the flow (e.g., marketing hazmat protection) 
Longer term 
• Opportunities for special “anxiety relief” packages 
to insure against high-impact/low-probability events 
(pandemic infection, terrorism, shark attack and more) 
4 Bugged About Bugs
14 
5 Safe Eating: What’s Left? 
NOW 
• Is sugar to blame for the epidemic of obesity 
and diabetes? 
• “Sugar” also comes from typical staples, 
including corn 
• The case isn’t definitive, but the weight of 
opinion is building 
• Growing concerns about intolerance to wheat 
(gluten), soy, dairy (lactose) 
• Escalating healthcare budgets 
Next 
• Support for taxes on unhealthy food and 
drinks, à la tobacco 
• Support for more regulation of the food 
industry
15 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Little substantial threat to business; consumers 
might fuss but will always prefer easy options 
• The “case” against Big Food is much less clear-cut 
than the case against tobacco—and even that 
took decades 
• Marketers must stay ahead of “latest research 
says” and changing dietary beliefs 
• Corporations need to keep products 
reformulated in the light of emerging health 
research 
Longer term 
• Compromising internal documents will be leaked 
• Risk of punitive lawsuits from organizations with 
lots of money at stake 
5 Safe Eating: What’s Left?
16 
6 Friend/Enemy Confusion 
NOW 
• ISIS is the enemy, and Iran is against them => 
Iran a friend? 
• Love technology, but it’s addictive and might 
be killing jobs 
• Is online friendship the enemy of face-to-face 
friendship? 
• Does security surveillance make us safer or 
more vulnerable to abuses of power? 
• Why did the U.S. spy on its close ally Germany? 
Next 
• Modern life is complex, and people prefer 
simplicity 
• Watch for simple rule-of-thumb responses 
(X good, Y bad) in everything from food and 
health to politics 
• Volatile flip-flops will occur as people cycle 
through embracing/rejecting/embracing 
(brands, products, celebrities, politicians …)
17 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Marketing-savvy consumers are on the 
alert for untrustworthy behavior from 
brands, corporations and causes (and 
politicians) 
• They are not sentimental about the 
relationship between them and brands 
• They know that whatever brands 
say, business priorities usually trump 
customer needs (they are frenemies) 
Longer term 
• Trust in brands and corporations is likely 
to decline further in developed countries 
6 Friend/Enemy Confusion
18 
7 Women Prevail 
NOW 
• Women are taking leadership roles 
• In politics: Angela Merkel in Germany, with 
strong contenders Theresa May (U.K.) and 
Hillary Clinton (U.S.) 
• In business: Virginia Rometty (IBM), Ursula 
Burns (Xerox), Meg Whitman (HP), Marissa 
Mayer (Yahoo!) 
• In agenda-setting: Nobel Laureate Malala 
Yousafzai, champion of female education 
Next 
• Increasing “denormalization” of casual sexism 
• Growing activism over domestic violence, 
sexual crimes, harassment and gender 
equality
19 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Increased sensitivity to gender/sex issues isn’t 
just a passing fad 
• It’s a deep shift in social attitudes, and 
marketing must stay ahead of it 
• Women will get seriously down on brands 
that don’t take them seriously 
• Brands that only pay lip service to respecting 
women will get exposed 
Longer term 
• Sexism in brands and business will become as 
irrelevant as nondigital thinking 
• We’ll see a rising appetite for new variations 
on feminine and feminism 
7 Women Prevail
20 
8 The Call of What’s Wild 
NOW 
• Life is increasingly urban, indoors, digital 
and virtual, automated, air-conditioned and 
mediated—in other words, tame 
• Meanwhile, wildlife is dying off fast 
• There’s a growing appeal for “rewilding” 
ecosystems 
• And reconnecting with “wild” through paleo 
diet, hiking, barefoot running, pets, adventure 
trips and large urban parks 
Next 
• In the 1960s, baby boomers cut loose and 
went wild 
• Faced with climate change, debt and paying 
for boomers, will millennials also rebel and 
get wild?
21 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Yang of adventure and outdoors versus yin of 
comfort and indoors 
• Attraction of cities with easy access to 
nature/wilderness 
• Growing appeal of back-to-nature products 
and imagery 
• Adventure marketing to women is shattering 
any remaining gender stereotypes 
Longer term 
• Thoreau redux with scientific underpinnings 
• “Rewilding” in food, leisure and healthcare, 
taking paleo further and deeper—eating insects, 
treatments with wild microbiota and more 
8 The Call of What’s Wild
22 
9 Small (Business) Is the New Big 
NOW 
• Small businesses account for 75 percent of U.S. 
businesses 
• Most start out home-based; more than half stay that way 
• Most don’t earn big; the average revenues are 
$44,000 per year 
• But they enjoy freedom from commuting and freedom 
to choose work hours, suppliers and good causes 
• And there’s more job security than with cost-cutting 
corporations 
• There’s the sense that big organizations—corporate 
or political—don’t work (for regular people) anymore 
Next 
• Technology, culture and mindset will drive small-business 
formation 
• Growing challenges to big organizations from 
startups and breakaways
23 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Growing mistrust of Big Business motives and 
methods in many countries, including U.S. 
• Resentment at Big Business “tax sheltering” 
income while small business pays up 
Longer term 
• Watch for consumer preference for small/local 
business offerings that compete well enough 
on price and quality 
9 Small (Business) Is the New Big
24 
10 Home Is Where Everything Is 
NOW 
• Global is now in the palm of everybody’s 
hand—images, news, interactions from around 
the world 
• Less need to travel far to work or to connect 
with global people, places, things 
• This has made local more important—flesh-and- 
blood friends, handymen, community 
and causes 
• Now people are seeking the right balance of 
global and local for their needs 
Next 
• As more possessions become digital, less 
space is needed 
• Homes becoming smaller and even portable
25 
BUSINESS AND MARKETING IMPLICATIONS 
Short and medium term 
• Brands/corporations need to get physically 
and emotionally closer to consumers—closer 
to home 
• Decreasing living space affecting type, size 
and quantity of products bought 
• More interest in (trans)portability 
Longer term 
• Shift away from owning costly big homes 
(e.g., McMansions) and possessions (e.g., 
SUVs) 
• Shift toward co- or fractional ownership 
10 Home Is Where Everything Is
26 
••News stories and social media updates pour in a deluge of information 
that’s like drinking from a fire hose. 
••We see scary events unfold in real time halfway around the world and 
feel involved and threatened, yet powerless to do anything. 
••Time and distance have become irrelevant, and everything is moving 
at warp speed, making individuals easily feel overwhelmed and lost. 
One important strategy: Focusing on what’s small and local (which is 
both comforting and compelling) is a great way to find—what else, in 
2015?—a sense of self. 
What It All Means
27 
Stay local. 
Think virtual. 
Stay healthy.
28 
Thank you

Contenu connexe

Tendances

Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Who Are the Millennials? Identifying Millennials’ Attitudes and BehaviorsWho Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Who Are the Millennials? Identifying Millennials’ Attitudes and BehaviorsGen Re
 
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
 
7 Trends to Watch in 2012
7 Trends to Watch in 20127 Trends to Watch in 2012
7 Trends to Watch in 2012HavasPR
 
14 (REAL) Facts About Millennials
14 (REAL) Facts About Millennials14 (REAL) Facts About Millennials
14 (REAL) Facts About MillennialsRoundPegg
 
8095 Refreshed
8095 Refreshed 8095 Refreshed
8095 Refreshed Edelman
 
Building your narrative - Entrepreneurship 101
Building your narrative - Entrepreneurship 101Building your narrative - Entrepreneurship 101
Building your narrative - Entrepreneurship 101MaRS Discovery District
 
Give Greater - Social Media Presentation
Give Greater - Social Media PresentationGive Greater - Social Media Presentation
Give Greater - Social Media PresentationDigital Surgeons
 
Engaging millenials for financial services
Engaging millenials for financial servicesEngaging millenials for financial services
Engaging millenials for financial servicesJason Dea
 
THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!Jeremy Meredith
 
SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
 
WFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to MillennialsWFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to MillennialsSaffire
 
Digital Millennials: R U Ready
Digital Millennials: R U ReadyDigital Millennials: R U Ready
Digital Millennials: R U ReadyResource/Ammirati
 
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet HungarySean Moffitt
 
Can big data find the next big thing?
Can big data find the next big thing?Can big data find the next big thing?
Can big data find the next big thing?Clear
 

Tendances (20)

Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Who Are the Millennials? Identifying Millennials’ Attitudes and BehaviorsWho Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
 
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
 
7 Trends to Watch in 2012
7 Trends to Watch in 20127 Trends to Watch in 2012
7 Trends to Watch in 2012
 
14 (REAL) Facts About Millennials
14 (REAL) Facts About Millennials14 (REAL) Facts About Millennials
14 (REAL) Facts About Millennials
 
Millennial Overview
Millennial OverviewMillennial Overview
Millennial Overview
 
Big ideas 2016
Big ideas 2016Big ideas 2016
Big ideas 2016
 
8095 Refreshed
8095 Refreshed 8095 Refreshed
8095 Refreshed
 
Building your narrative - Entrepreneurship 101
Building your narrative - Entrepreneurship 101Building your narrative - Entrepreneurship 101
Building your narrative - Entrepreneurship 101
 
Give Greater - Social Media Presentation
Give Greater - Social Media PresentationGive Greater - Social Media Presentation
Give Greater - Social Media Presentation
 
Engaging millenials for financial services
Engaging millenials for financial servicesEngaging millenials for financial services
Engaging millenials for financial services
 
THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!
 
SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.SHO-Time. A user-centric toolkit for Sharing Optimisation.
SHO-Time. A user-centric toolkit for Sharing Optimisation.
 
WFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to MillennialsWFA 2017 - Marketing to Millennials
WFA 2017 - Marketing to Millennials
 
Digital Millennials: R U Ready
Digital Millennials: R U ReadyDigital Millennials: R U Ready
Digital Millennials: R U Ready
 
Top 3 Trends of 2016
Top 3 Trends of 2016Top 3 Trends of 2016
Top 3 Trends of 2016
 
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...
 
Sxsw 2016 themes
Sxsw 2016 themesSxsw 2016 themes
Sxsw 2016 themes
 
Wikibrands - Internet Hungary
Wikibrands - Internet HungaryWikibrands - Internet Hungary
Wikibrands - Internet Hungary
 
Top 10 Trends of 2015
Top 10 Trends of 2015Top 10 Trends of 2015
Top 10 Trends of 2015
 
Can big data find the next big thing?
Can big data find the next big thing?Can big data find the next big thing?
Can big data find the next big thing?
 

En vedette

Recent trends in global business .ppt
Recent trends in global business .pptRecent trends in global business .ppt
Recent trends in global business .pptKannan Vijayan
 
Latest trends in information technology
Latest trends in information technologyLatest trends in information technology
Latest trends in information technologyEldos Kuriakose
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeawaysHavas
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersOfficevibe
 
Robert Quintana Portfolio 3
Robert Quintana Portfolio 3Robert Quintana Portfolio 3
Robert Quintana Portfolio 3Robert Quintana
 
Front Elevation – Construction Photography
Front Elevation – Construction PhotographyFront Elevation – Construction Photography
Front Elevation – Construction PhotographyPaul Scott
 
Sedalia Sting Operation Powerpoint
Sedalia Sting Operation PowerpointSedalia Sting Operation Powerpoint
Sedalia Sting Operation PowerpointKOMU-TV
 
1950s britain
1950s britain1950s britain
1950s britainSu Rbs
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slideskerrielynn89
 
2000s powerpoint
2000s powerpoint2000s powerpoint
2000s powerpointcansu12
 
2011 kobaco iaa(j) 강의안(part2.김효진)
2011 kobaco iaa(j) 강의안(part2.김효진)2011 kobaco iaa(j) 강의안(part2.김효진)
2011 kobaco iaa(j) 강의안(part2.김효진)Hyo Jin KIM
 
1980’s in music
1980’s in music1980’s in music
1980’s in musicjordiniho
 
The Changing Face of HK Retail
The Changing Face of HK Retail The Changing Face of HK Retail
The Changing Face of HK Retail Charles Mok
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismChristineMc
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismDean1414
 

En vedette (20)

2014 Food Trends - Look Carefully
2014 Food Trends - Look Carefully2014 Food Trends - Look Carefully
2014 Food Trends - Look Carefully
 
Recent trends in global business .ppt
Recent trends in global business .pptRecent trends in global business .ppt
Recent trends in global business .ppt
 
Latest trends in information technology
Latest trends in information technologyLatest trends in information technology
Latest trends in information technology
 
Technology Vision 2017 - Overview
Technology Vision 2017 - OverviewTechnology Vision 2017 - Overview
Technology Vision 2017 - Overview
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best Leaders
 
Photogaphy
PhotogaphyPhotogaphy
Photogaphy
 
Robert Quintana Portfolio 3
Robert Quintana Portfolio 3Robert Quintana Portfolio 3
Robert Quintana Portfolio 3
 
Front Elevation – Construction Photography
Front Elevation – Construction PhotographyFront Elevation – Construction Photography
Front Elevation – Construction Photography
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Sedalia Sting Operation Powerpoint
Sedalia Sting Operation PowerpointSedalia Sting Operation Powerpoint
Sedalia Sting Operation Powerpoint
 
1950s
1950s1950s
1950s
 
1950s britain
1950s britain1950s britain
1950s britain
 
Citizen journalism slides
Citizen journalism slidesCitizen journalism slides
Citizen journalism slides
 
2000s powerpoint
2000s powerpoint2000s powerpoint
2000s powerpoint
 
2011 kobaco iaa(j) 강의안(part2.김효진)
2011 kobaco iaa(j) 강의안(part2.김효진)2011 kobaco iaa(j) 강의안(part2.김효진)
2011 kobaco iaa(j) 강의안(part2.김효진)
 
1980’s in music
1980’s in music1980’s in music
1980’s in music
 
The Changing Face of HK Retail
The Changing Face of HK Retail The Changing Face of HK Retail
The Changing Face of HK Retail
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 

Similaire à 10 Trends for 2015

Marketing of The Future and Sheconomics
Marketing of The Future and SheconomicsMarketing of The Future and Sheconomics
Marketing of The Future and SheconomicsBecca Saef
 
Myths and truths about reaching millennials through marketing
Myths and truths about reaching millennials through marketingMyths and truths about reaching millennials through marketing
Myths and truths about reaching millennials through marketingCarousel30
 
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...CharityComms
 
EPL 101: Health Care Social Media and Professionalism
EPL 101: Health Care Social Media and ProfessionalismEPL 101: Health Care Social Media and Professionalism
EPL 101: Health Care Social Media and ProfessionalismMayo Clinic
 
the social determinants of mental illness
the social determinants of mental illnessthe social determinants of mental illness
the social determinants of mental illnessGreg Fell
 
Entrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead SchoolEntrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead SchoolJane Frankland
 
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...Business Development Institute
 
ComfyConAU Summer 2020 - Mental Health
ComfyConAU Summer 2020 - Mental HealthComfyConAU Summer 2020 - Mental Health
ComfyConAU Summer 2020 - Mental HealthSimon Harvey
 
Mike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMichael Valkenburg, MBA
 
Mike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMichael Valkenburg, MBA
 
UAL L3 Creative Media Production Unit 4 Audience Categories
UAL L3  Creative Media Production Unit 4 Audience CategoriesUAL L3  Creative Media Production Unit 4 Audience Categories
UAL L3 Creative Media Production Unit 4 Audience CategoriesKBucket
 
2013 Emerging Social Media Trends
2013 Emerging Social Media Trends2013 Emerging Social Media Trends
2013 Emerging Social Media TrendsAmy Smith
 
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)Angela Williamson
 
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...AWCConnect
 
ASY1 Media Studies C1SB Audience Theory: Profiles and Categories
ASY1 Media Studies C1SB Audience Theory: Profiles and CategoriesASY1 Media Studies C1SB Audience Theory: Profiles and Categories
ASY1 Media Studies C1SB Audience Theory: Profiles and CategoriesKBucket
 
Crisis Communications in a Social Media Age
Crisis Communications in a Social Media AgeCrisis Communications in a Social Media Age
Crisis Communications in a Social Media AgeJim Rettew
 

Similaire à 10 Trends for 2015 (20)

Innovation => 10 trends for 2015 [en]
Innovation => 10 trends for 2015 [en]Innovation => 10 trends for 2015 [en]
Innovation => 10 trends for 2015 [en]
 
Marketing of The Future and Sheconomics
Marketing of The Future and SheconomicsMarketing of The Future and Sheconomics
Marketing of The Future and Sheconomics
 
Revision 5 audience
Revision 5 audienceRevision 5 audience
Revision 5 audience
 
Myths and truths about reaching millennials through marketing
Myths and truths about reaching millennials through marketingMyths and truths about reaching millennials through marketing
Myths and truths about reaching millennials through marketing
 
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
 
EPL 101: Health Care Social Media and Professionalism
EPL 101: Health Care Social Media and ProfessionalismEPL 101: Health Care Social Media and Professionalism
EPL 101: Health Care Social Media and Professionalism
 
the social determinants of mental illness
the social determinants of mental illnessthe social determinants of mental illness
the social determinants of mental illness
 
Entrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead SchoolEntrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead School
 
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Ed...
 
ComfyConAU Summer 2020 - Mental Health
ComfyConAU Summer 2020 - Mental HealthComfyConAU Summer 2020 - Mental Health
ComfyConAU Summer 2020 - Mental Health
 
Mike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketing
 
Mike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketingMike valkenburg mba 592-fear in marketing
Mike valkenburg mba 592-fear in marketing
 
UAL L3 Creative Media Production Unit 4 Audience Categories
UAL L3  Creative Media Production Unit 4 Audience CategoriesUAL L3  Creative Media Production Unit 4 Audience Categories
UAL L3 Creative Media Production Unit 4 Audience Categories
 
2013 Emerging Social Media Trends
2013 Emerging Social Media Trends2013 Emerging Social Media Trends
2013 Emerging Social Media Trends
 
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
Awc talkin to_my_generation_webinar_final_with_animation_updated (2)
 
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
Talkin' to my Generation: How to Market to Baby Boomers and Beyond Using Soci...
 
Test your Unconscious Bias
Test your Unconscious BiasTest your Unconscious Bias
Test your Unconscious Bias
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
 
ASY1 Media Studies C1SB Audience Theory: Profiles and Categories
ASY1 Media Studies C1SB Audience Theory: Profiles and CategoriesASY1 Media Studies C1SB Audience Theory: Profiles and Categories
ASY1 Media Studies C1SB Audience Theory: Profiles and Categories
 
Crisis Communications in a Social Media Age
Crisis Communications in a Social Media AgeCrisis Communications in a Social Media Age
Crisis Communications in a Social Media Age
 

Plus de Havas

Consumer Pulse: bewusster & nachhaltiger Konsum & Reisen
Consumer Pulse: bewusster & nachhaltiger Konsum & ReisenConsumer Pulse: bewusster & nachhaltiger Konsum & Reisen
Consumer Pulse: bewusster & nachhaltiger Konsum & ReisenHavas
 
COVID-19 // Germany POV Vol.11
COVID-19 // Germany POV Vol.11COVID-19 // Germany POV Vol.11
COVID-19 // Germany POV Vol.11Havas
 
COVID-19 // China POV Vol.11
COVID-19 // China POV Vol.11COVID-19 // China POV Vol.11
COVID-19 // China POV Vol.11Havas
 
COVID-19 // China POV Vol.10
COVID-19 // China POV Vol.10COVID-19 // China POV Vol.10
COVID-19 // China POV Vol.10Havas
 
COVID-19 // Germany POV Vol.10
COVID-19 // Germany POV Vol.10COVID-19 // Germany POV Vol.10
COVID-19 // Germany POV Vol.10Havas
 
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
 
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
 
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
 
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
 
COVID-19 // Australia POV Vol.4
COVID-19 // Australia POV Vol.4COVID-19 // Australia POV Vol.4
COVID-19 // Australia POV Vol.4Havas
 
COVID-19 // Australia POV Vol.3
COVID-19 // Australia POV Vol.3COVID-19 // Australia POV Vol.3
COVID-19 // Australia POV Vol.3Havas
 
COVID-19 // Australia POV Vol.2
COVID-19 // Australia POV Vol.2COVID-19 // Australia POV Vol.2
COVID-19 // Australia POV Vol.2Havas
 
COVID-19 // Belgium POV Vol.2
COVID-19 // Belgium POV Vol.2COVID-19 // Belgium POV Vol.2
COVID-19 // Belgium POV Vol.2Havas
 
COVID-19 // Italy POV Vol.18
COVID-19 // Italy POV Vol.18COVID-19 // Italy POV Vol.18
COVID-19 // Italy POV Vol.18Havas
 
COVID-19 // China POV Vol.9
COVID-19 // China POV Vol.9COVID-19 // China POV Vol.9
COVID-19 // China POV Vol.9Havas
 
COVID-19 // Germany POV Vol.9
COVID-19 // Germany POV Vol.9COVID-19 // Germany POV Vol.9
COVID-19 // Germany POV Vol.9Havas
 
COVID-19 // China POV Vol.8
COVID-19 // China POV Vol.8COVID-19 // China POV Vol.8
COVID-19 // China POV Vol.8Havas
 
COVID-19 // China POV Vol.7
COVID-19 // China POV Vol.7COVID-19 // China POV Vol.7
COVID-19 // China POV Vol.7Havas
 
COVID-19 // Netherlands POV Vol.1
COVID-19 // Netherlands POV Vol.1COVID-19 // Netherlands POV Vol.1
COVID-19 // Netherlands POV Vol.1Havas
 
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
 

Plus de Havas (20)

Consumer Pulse: bewusster & nachhaltiger Konsum & Reisen
Consumer Pulse: bewusster & nachhaltiger Konsum & ReisenConsumer Pulse: bewusster & nachhaltiger Konsum & Reisen
Consumer Pulse: bewusster & nachhaltiger Konsum & Reisen
 
COVID-19 // Germany POV Vol.11
COVID-19 // Germany POV Vol.11COVID-19 // Germany POV Vol.11
COVID-19 // Germany POV Vol.11
 
COVID-19 // China POV Vol.11
COVID-19 // China POV Vol.11COVID-19 // China POV Vol.11
COVID-19 // China POV Vol.11
 
COVID-19 // China POV Vol.10
COVID-19 // China POV Vol.10COVID-19 // China POV Vol.10
COVID-19 // China POV Vol.10
 
COVID-19 // Germany POV Vol.10
COVID-19 // Germany POV Vol.10COVID-19 // Germany POV Vol.10
COVID-19 // Germany POV Vol.10
 
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV
 
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV
 
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POV
 
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POV
 
COVID-19 // Australia POV Vol.4
COVID-19 // Australia POV Vol.4COVID-19 // Australia POV Vol.4
COVID-19 // Australia POV Vol.4
 
COVID-19 // Australia POV Vol.3
COVID-19 // Australia POV Vol.3COVID-19 // Australia POV Vol.3
COVID-19 // Australia POV Vol.3
 
COVID-19 // Australia POV Vol.2
COVID-19 // Australia POV Vol.2COVID-19 // Australia POV Vol.2
COVID-19 // Australia POV Vol.2
 
COVID-19 // Belgium POV Vol.2
COVID-19 // Belgium POV Vol.2COVID-19 // Belgium POV Vol.2
COVID-19 // Belgium POV Vol.2
 
COVID-19 // Italy POV Vol.18
COVID-19 // Italy POV Vol.18COVID-19 // Italy POV Vol.18
COVID-19 // Italy POV Vol.18
 
COVID-19 // China POV Vol.9
COVID-19 // China POV Vol.9COVID-19 // China POV Vol.9
COVID-19 // China POV Vol.9
 
COVID-19 // Germany POV Vol.9
COVID-19 // Germany POV Vol.9COVID-19 // Germany POV Vol.9
COVID-19 // Germany POV Vol.9
 
COVID-19 // China POV Vol.8
COVID-19 // China POV Vol.8COVID-19 // China POV Vol.8
COVID-19 // China POV Vol.8
 
COVID-19 // China POV Vol.7
COVID-19 // China POV Vol.7COVID-19 // China POV Vol.7
COVID-19 // China POV Vol.7
 
COVID-19 // Netherlands POV Vol.1
COVID-19 // Netherlands POV Vol.1COVID-19 // Netherlands POV Vol.1
COVID-19 // Netherlands POV Vol.1
 
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POV
 

Dernier

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Dernier (20)

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

10 Trends for 2015

  • 1. 10 for 2015 TRENDS December 2014
  • 2. 2 (Brought to you in Pantone’s Color of the Year for 2015, Marsala, chosen because it “enriches our mind, body and soul, exuding confidence and stability.” We could all definitely use that in 2015. Find out why …)
  • 3. 3 1 Self -Everything NOW • Self- is in the zeitgeist, today’s must-have ingredient in ... ––-confidence, -esteem, -discipline, -respect, –regard ––-doubt, -pity, -compassion, -acceptance, -improvement ––-employment, -publishing, -promotion, -preservation ––-awareness, -knowledge, -tracking Next • Self- (and other language equivalents) will be the anchor • In an uncertain world, self is the one person we can rely on
  • 4. 4 1 Self -Tracking NOW • Self-tracking used to be for geeks and nerds, but no more • Fitness wearables and data sharing are mainstream • Smartphones track sleep, mood, exercise and more • Apple is making it chic with HealthKit and the upcoming Watch Next • Self-tracking will become a typical healthcare tool, making key data—blood pressure, blood sugar, heart rate variability—visible to users and healthcare professionals
  • 5. 5 1 Self -Education and Self -Improvement NOW • Everyone needs to upskill to avoid replacement by robots • So learning has to become a lifelong process • But formal education is becoming really expensive • Solutions are proliferating—everything from MOOCs to self-help • Mindfulness is the ultimate in self-control, one session at a time Next • Parents, students, governments and corporations will be looking hard at educational value for the money • A decline in internships and growth of paid formal apprenticeship schemes will serve the self-interest of employees and employers
  • 6. 6 1 Self -Policing: We the Police NOW • Digital technology and social media make police of us all • Smartphones and security cameras capture all behavior • Sharing the evidence is just a link away • Domestic violence, police brutality, animal mistreatment … Next • Digital capture will be the norm, not the exception • Frequent exposure of immoral, illegal, embarrassing or questionable behavior • Storms of public outrage that rise fast and blow over faster
  • 7. 7 1 Self -Everything BUSINESS AND MARKETING IMPLICATIONS Short and medium term • The growing importance of self- means that people are becoming more self-centered, not necessarily more selfish • The yin is self- as the steady reference point in life and the target for marketing (“you’re worth it,” “have it your way) and technology • The yang is people’s need to connect with one another and to mean something to other people • Brands need a deeper understanding of the evolving self in a digital world Longer term • Brands need to help consumers with that yang
  • 8. 8 2 Middle Class Redefined NOW • The U.S. middle class median household income of $51,107 is $664 below 1989 • The cost of a U.S. college education is up 1,120 percent since 1978 • Healthcare costs are up 601 percent since 1978 • Automation and outsourcing is hitting employment and wages • We’re seeing a relentless push to upskill or trade down for less money Next • The middle class growing globally: up to 3.2 billion in 2020 from 1.8 billion in 2009 • We’ll see a shift in what it means to be middle class
  • 9. 9 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Higher living costs and stagnant/falling incomes make for limited consumer spending power in developed markets • Lower incomes => more demand for “value” products => corporate cost-cutting => lower employment and incomes • There is a growing “middle class” in emerging markets—but at lower income levels and higher savings rates than developed markets’ middle classes • Many more brands target consumers for middle-class services (e.g., insurance, healthcare) but at a lower per-capita spend Longer term • Emerging-market brands and corporations will be better placed to develop “value” products and services for the global middle class • Growth of accessible luxury 2 Middle Class Redefined
  • 10. 10 3 Internet Upping the Look-at-Me Ante NOW • The Internet now means anyone can post— and see—anything • Now everyone is competing for attention • What grabs attention influences/shapes the wider culture • It’s not just kittens, quotes and funny clips ––Also porn => sexting, twerking, “breaking the Internet” ––Also violence => beheadings, TV shows, real life Next • Unbearably shocking => horribly fascinating => nasty normal
  • 11. 11 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • A growing temptation for brands to push the envelope and go outrageous to grab attention might be right for some brands • It’s important to distinguish between “look at me” tactics and “value me” strategy • Brands need to learn deeply from “look at me” successes—but remember that they are short-lived and quickly eclipsed Longer term • The challenge will be engaging the attention of generations raised on “Grand Theft Auto” and “Call of Duty” 3 Internet Upping the Look-at-Me Ante
  • 12. 12 4 Bugged About Bugs NOW • In West Africa, the Ebola outbreak has killed thousands • In the U.S., Ebola caused panic but few deaths • People are primed for drastic action to prevent more • Fears of terrorists or criminals developing killer bugs • Meanwhile, hundreds of thousands routinely die from flu and MRSA Next • Biological infections the main threat in developing countries • Digital infections the main threat in developed countries • Which will cause the first major catastrophe of the 21st century?
  • 13. 13 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Fear of spectacular killer bugs driven by general sense of anxiety and threat; like fear of terrorism, it’s much higher than the real risk level • The reverse is true for many real risk factors (weight, inactivity, etc.): Concern is lower than the real risk level • Net-net: Consistent consumer misunderstanding of risk drives sentiment • If anxiety is the thing, then maybe business should just go with the flow (e.g., marketing hazmat protection) Longer term • Opportunities for special “anxiety relief” packages to insure against high-impact/low-probability events (pandemic infection, terrorism, shark attack and more) 4 Bugged About Bugs
  • 14. 14 5 Safe Eating: What’s Left? NOW • Is sugar to blame for the epidemic of obesity and diabetes? • “Sugar” also comes from typical staples, including corn • The case isn’t definitive, but the weight of opinion is building • Growing concerns about intolerance to wheat (gluten), soy, dairy (lactose) • Escalating healthcare budgets Next • Support for taxes on unhealthy food and drinks, à la tobacco • Support for more regulation of the food industry
  • 15. 15 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Little substantial threat to business; consumers might fuss but will always prefer easy options • The “case” against Big Food is much less clear-cut than the case against tobacco—and even that took decades • Marketers must stay ahead of “latest research says” and changing dietary beliefs • Corporations need to keep products reformulated in the light of emerging health research Longer term • Compromising internal documents will be leaked • Risk of punitive lawsuits from organizations with lots of money at stake 5 Safe Eating: What’s Left?
  • 16. 16 6 Friend/Enemy Confusion NOW • ISIS is the enemy, and Iran is against them => Iran a friend? • Love technology, but it’s addictive and might be killing jobs • Is online friendship the enemy of face-to-face friendship? • Does security surveillance make us safer or more vulnerable to abuses of power? • Why did the U.S. spy on its close ally Germany? Next • Modern life is complex, and people prefer simplicity • Watch for simple rule-of-thumb responses (X good, Y bad) in everything from food and health to politics • Volatile flip-flops will occur as people cycle through embracing/rejecting/embracing (brands, products, celebrities, politicians …)
  • 17. 17 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Marketing-savvy consumers are on the alert for untrustworthy behavior from brands, corporations and causes (and politicians) • They are not sentimental about the relationship between them and brands • They know that whatever brands say, business priorities usually trump customer needs (they are frenemies) Longer term • Trust in brands and corporations is likely to decline further in developed countries 6 Friend/Enemy Confusion
  • 18. 18 7 Women Prevail NOW • Women are taking leadership roles • In politics: Angela Merkel in Germany, with strong contenders Theresa May (U.K.) and Hillary Clinton (U.S.) • In business: Virginia Rometty (IBM), Ursula Burns (Xerox), Meg Whitman (HP), Marissa Mayer (Yahoo!) • In agenda-setting: Nobel Laureate Malala Yousafzai, champion of female education Next • Increasing “denormalization” of casual sexism • Growing activism over domestic violence, sexual crimes, harassment and gender equality
  • 19. 19 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Increased sensitivity to gender/sex issues isn’t just a passing fad • It’s a deep shift in social attitudes, and marketing must stay ahead of it • Women will get seriously down on brands that don’t take them seriously • Brands that only pay lip service to respecting women will get exposed Longer term • Sexism in brands and business will become as irrelevant as nondigital thinking • We’ll see a rising appetite for new variations on feminine and feminism 7 Women Prevail
  • 20. 20 8 The Call of What’s Wild NOW • Life is increasingly urban, indoors, digital and virtual, automated, air-conditioned and mediated—in other words, tame • Meanwhile, wildlife is dying off fast • There’s a growing appeal for “rewilding” ecosystems • And reconnecting with “wild” through paleo diet, hiking, barefoot running, pets, adventure trips and large urban parks Next • In the 1960s, baby boomers cut loose and went wild • Faced with climate change, debt and paying for boomers, will millennials also rebel and get wild?
  • 21. 21 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Yang of adventure and outdoors versus yin of comfort and indoors • Attraction of cities with easy access to nature/wilderness • Growing appeal of back-to-nature products and imagery • Adventure marketing to women is shattering any remaining gender stereotypes Longer term • Thoreau redux with scientific underpinnings • “Rewilding” in food, leisure and healthcare, taking paleo further and deeper—eating insects, treatments with wild microbiota and more 8 The Call of What’s Wild
  • 22. 22 9 Small (Business) Is the New Big NOW • Small businesses account for 75 percent of U.S. businesses • Most start out home-based; more than half stay that way • Most don’t earn big; the average revenues are $44,000 per year • But they enjoy freedom from commuting and freedom to choose work hours, suppliers and good causes • And there’s more job security than with cost-cutting corporations • There’s the sense that big organizations—corporate or political—don’t work (for regular people) anymore Next • Technology, culture and mindset will drive small-business formation • Growing challenges to big organizations from startups and breakaways
  • 23. 23 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Growing mistrust of Big Business motives and methods in many countries, including U.S. • Resentment at Big Business “tax sheltering” income while small business pays up Longer term • Watch for consumer preference for small/local business offerings that compete well enough on price and quality 9 Small (Business) Is the New Big
  • 24. 24 10 Home Is Where Everything Is NOW • Global is now in the palm of everybody’s hand—images, news, interactions from around the world • Less need to travel far to work or to connect with global people, places, things • This has made local more important—flesh-and- blood friends, handymen, community and causes • Now people are seeking the right balance of global and local for their needs Next • As more possessions become digital, less space is needed • Homes becoming smaller and even portable
  • 25. 25 BUSINESS AND MARKETING IMPLICATIONS Short and medium term • Brands/corporations need to get physically and emotionally closer to consumers—closer to home • Decreasing living space affecting type, size and quantity of products bought • More interest in (trans)portability Longer term • Shift away from owning costly big homes (e.g., McMansions) and possessions (e.g., SUVs) • Shift toward co- or fractional ownership 10 Home Is Where Everything Is
  • 26. 26 ••News stories and social media updates pour in a deluge of information that’s like drinking from a fire hose. ••We see scary events unfold in real time halfway around the world and feel involved and threatened, yet powerless to do anything. ••Time and distance have become irrelevant, and everything is moving at warp speed, making individuals easily feel overwhelmed and lost. One important strategy: Focusing on what’s small and local (which is both comforting and compelling) is a great way to find—what else, in 2015?—a sense of self. What It All Means
  • 27. 27 Stay local. Think virtual. Stay healthy.