Over the past decade, gender has become a hot-button issue, with voices raised for and against gender fluidity, gender bias and inequity, and LGBTQ+ rights. To better understand shifting attitudes and behaviors, Havas surveyed more than 12,000 men and women in 32 countries. In this infographic, we look solely at data collected in the United States. One key finding: How one feels about issues related to gender has far more to do with one’s political affiliation than with one’s sex.
For more information on Havas' The Future is FeMale report visit: mag.havas.com/prosumer-reports
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The Future Is FeMale: Gender is a Political Issue
1. Forget Male Vs. Female–
Gender Is a Political Issue
% AGREEING STRONGLY/SOMEWHAT
I am a feminist
Feminism has
done more harm
than good
There are not enough
women in executive
positions today
A man should
be masculine
In the future, it will
be women who lead
change in the world
The world would
be a better place if
more women were
in positions of power
I worry that girls are
becoming less feminine
Today, women
have rights but
no real power
A woman should
be feminine
Which comes closer
to your point of view?
(Choose one.)
I worry that boys
are becoming less
masculine
44%
38%
56%
23%
33%
65%
29%
43%
43%
33%59%45%54%
67%41%55%46%
54%
52%
45%
*Girls should be raised as girls
and boys should be raised
as boys (different activities,
playthings, clothing, etc.)
**As much as possible,
parents should raise their
children in a gender-neutral
way so as not to impose
rigid gender restrictions
GIRLS AS GIRLS, BOYS AS BOYS*
GENDER NEUTRAL**
FEMALES REPUBLICANSDEMOCRATSMALES
Over the past decade, gender has become a hot-button issue, with
voices raised for and against gender fluidity, gender bias and inequity,
and LGBTQ+ rights. To better understand shifting attitudes and
behaviors, Havas surveyed more than 12,000 men and women in
32 countries. In this infographic, we look solely at data collected
in the United States. One key finding: How one feels about issues
related to gender has far more to do with one’s political affiliation
than with one’s sex.
Source: Havas survey of
501 Americans aged 18+
Download the white paper at
http://mag.havas.com/prosumer-reports/
FEMALES
MALES
FEMALES
MALES
FEMALES
MALES
FEMALES
MALES
FEMALES
MALES
FEMALES
MALES
FEMALES
MALES
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
DEMOCRATS
REPUBLICANS
35%
51%
57%
48%
54%
28%
33%
64%
72%
54%
64%
66%
25%
29%
23%
43%
52%
43%
63%
35%
40%
32%
43%
74%
32%
32%
46%
50%
FEMALES
FEMALES
FEMALES
DEMOCRATS
DEMOCRATS
DEMOCRATS
MALES
MALES
MALES
REPUBLICANS
REPUBLICANS
REPUBLICANS
The Future Is FeMale