Who's up nxt at branded content event

3. Updated 3rd edition with Gen Z chapter
OUT March 2016

4. NEXTGEN

5. 71% 59%

6. 71% 59%

7. 71% 59%

13. NXTGen has a strong influence on food, holidays, technologies, TV… NL
To what extent do you have an influence on your parents regarding the following?
NXTGEN (GENY & GENZ)
0% 10% 20% 30% 40% 50% 60% 70%
The food that is consumed at home
Their holiday destinations
The technologies they adopt
The television programmes and films they watch
The grocery stores they visit
The products / services they buy
The cities they visit
Their environmental behaviour
The bars, restaurants, museums, etc. they visit
The banks they are with
The political choices they make
The clothes they wear
The doctors they visit
The music they listen to
The shoes they buy
The brands they like / prefer

18. (snap)Chatting is the new popcorn.
Baby Boomer Gen X Gen Y Gen Z
To what extent do you do the following activities while watching TV?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
Use social media
Chat or text with friends
Check or answer emails
Surf the Internet
Play games

20. Most popular word in texting ?

28. 54231

42. I want it all, and I want it NOW
Why do you watch movies on your laptop/smartphone/game console/tablet?
It allows me to watch shows that are not out yet
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Babyboomer
Gen X
Gen Y
Gen Z

45. Let’s get
Phygital

47. Shrtr
Frmts?

55. For Gen Z gender equality is the norm
Baby Boomer Gen X Gen Y Gen Z
Men and women are both equal
It’s in the nature of women to stay home to raise a family
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To what extent do you agree with the following statements? (top 2)

67. #likeagirl

72. Health problems, global warming (climate & nature) and 3rd world !
If you were a world leader, which issues would you tackle first? (top 3)
Baby Boomer Gen X Gen Y Gen Z
0% 10% 20% 30% 40% 50% 60% 70%
Terrorism
Economic crisis, unemployment
Health problems and virus outbreaks
Racism / Radicalism
Global warming / Climate change -natural disasters
Immigration -politic and economic refugees
Food waste
Underdevelopment in third world countries
Water pollution

77. Act don’t tell

88. Colour-in Christmas

95. Kraft Foods

97. Jennifer Lawrence

98. Faces of JLawrence

101. I can’t

104. I am SNAPPY
I am DREAMING OF
A BETTER WORLD
I am MAKING IT

105. Ephemeral & live
I am SNAPPY
I am DREAMING OF
A BETTER WORLD
I am MAKING IT
The age of impatience
Blurred gender
Act don’t tell
The ME-conomy
Perfectly imperfect
Phygital

106. I am SNAPPY
I am DREAMING OF
A BETTER WORLD
I am MAKING IT
Content brands:
Frequency, Media &
FORMATS
Macro-Do brands:
MESSAGE
POINT OF VIEW
Micro-Me brands:
ENGAGEMENT
EXECUTION &
TONE OF VOICE

108. @Joeri_InSites I #coolbrands
joerivandenbergh
www.howcoolbrandsstayhot.com
co-founder InSites Consulting
NXTGen Xpert & marketing author
currently in his most attractive years ever ever
Joeri Van den Bergh – GEN X