The number 1 reason why new products fail is often not because the new product isn’t great. It’s usually because people either don’t get it or they don’t know why your product is needed in the first place. Check out these top product marketing mistakes to avoid! What did we miss? Feel free to add to the list. 💬 Help me decide what to share next: A) How do you select a new business or product name? B) How to prevent your startup launch from going wrong C) Something else, please comment Be unapologetically human with your marketing, Bri 🐧

1. AVOIDTHESE
PRODUCT
MARKETING
MISTAKES
BRISQUEMARKETING.COM

2. LAUNCHINGA
NEWPRODUCTIS
HARDWORK
2/10
We get it!
Be on the lookout for
these mistakes.

3. MISTAKE#1:
3/10
Don't spend all your limited
budget early on marketing
To avoid customers tuning out,
promote your concept, not just
your product
YES, YOU CAN HAVE TOO
MUCH MARKETING
excessive marketing

4. MISTAKE#2:
over-reliance on PR
4/10
PR campaigns have a short life
span. After the buzz dies, sales
may decrease
Create a plan on how to capture
your audience beyond PR
YOU MUST HAVE YOUR
OWN MARKETING!

5. over-reliance on PR
5/10
Sales
1st day 3 days 2 weeks 1 month 2 months 3 months
250
200
150
100
50
0
SALES FROM PUBLIC RELATIONS CAMPAIGN

6. MISTAKE#3:
little market research
6/10
Every product is different.
Don't make assumptions
Use social media as a way to
conduct free market research
without breaking the bank
YOU DON'T KNOW
YOUR CUSTOMERS!

7. little market research
7/10
WHAT PERCENTAGE OF MARKETERS USE MARKET
RESEARCH TO DRIVE THEIR DECISIONS?
No market research
60%
Market research
40%
~ Google Surveys, U.S., Market Research Usage,
Base: Product managers, marketers, advertisers

8. MISTAKE#4:
not creating familiarity
8/10
People want something they can
understand, not innovation
Find ways to simplify marketing
messages as much as possible
INNOVATION STILL NEEDS
RELATABILITY

9. MISTAKE#5:
thinking it's about you
9/10
Think of a concept that your target
customers can relate to
Give people a reason to keep
coming back; build a community
DON'T MAKE YOUR MARKETING
ALL ABOUT YOUR PRODUCT

10. How to prevent your startup
launch from going wrong
WHAT'S
NEXT?
OPTIONA:
OPTIONB:
How do you select a new
business or product name?
Something else,
please comment!
save for later
B R I S Q U E M A R K E T I N G . C O M