PPT based on TED talk by Seth Godin on how to get your ideas to spread

1. By SETH GODIN

2. IMPORTANCE
Slice bread – invention – 1910
Focused on patent part and
making part
First 15 years – no purchase

3. WHY? WHAT’S THE
REASON?

4. REASON
• It’s not about what the patent is
like or what the factory is like
it’s about can you get your idea
spread or not.

6. ADVERTISING
TV and mass media – made it
simpler

7. HOW THIS WORKS?

8. Consumers don’t care
because – more chances
and less time
Started ignoring

9. How to grab
their
concentration
and improve
selling ?

10. INTRESTING
INSIGHTS
• Product should be remarkable
that is worthy making a remark
about.
• Design is free when you get to
scale.

11. •Concentrate on innovators and early adaptors

12. •Find a group
that really
cares about what
you say talk to
them and make it
easy to them to
tell their
friends.

13. Why and how these insights are
relevant to a manager in India?
•Remarkable products helps the manager
to attract the customers more
efficiently with less effort.
•In a country like India mass media
communication is not that effective
compared to mouth–to–mouth publicity.

14. SUMMARY
Importance Reason Advertising
How this
works?
Interesting
insights
Insights relevant
to managers in
India

15. DISCLAIMER
This presentation was done by
G.Hemalatha, NIT AP during marketing
internship under the
guidance of PROF.SAMEER MATHUR