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The Perfect Recipe for a Business Blog: How to Enchant Readers and Win Business
The Perfect Recipe for a Business Blog: How to Enchant Readers and Win Business
Written & illustrated by:
Henneke Duistermaat
As seen on:
A good business blog
generates leads.
But how?
1. Start with
one big idea:
How will your post
help your readers?
Too many ideas
distract readers,
and confuse
Google.
Answering specific
customer questions
attracts readers and
grows search
engine traffic.
2. A mouth-watering headline
Bland headline:
A Cheese Sandwich
How to Write a Blog Post
Tasty headline:
Roquefort on Crusty Bread with
Roasted Pine Nuts
How to Write a Scrumptious Blog
Post in 30 Minutes
3. An appetizing opening
Hungry?
I’ll teach you how
to make pizza.
3. An appetizing opening
Can’t write?
I help you overcome
writer’s block.
3. An appetizing opening
3. An appetizing opening
To engage readers,
empathize with their
problems and promise
a solution.
4. A sprinkling of questions
4. A sprinkling of questions
Questions make
your content
conversational.
And they encourage
commenting.
5. Inspiration
5. Inspiration
Use your final paragraph to get
readers to act on your advice.
5. Inspiration
6. A drink on the house
6. A drink on the house
6. A drink on the house
Get readers to
download a free
guide or sign up
for a Webinar.
6. A drink on the house
Get readers to
download a free
guide or sign up
for a Webinar.
When casual readers
join your email list,
they turn into leads.
How to serve the
perfect pizza
business
blog post
1.
The perfect image:
• Adds meaning
• Shows visual identity
• Guides your reader’s eye
2.
Social sharing
buttons for your
top 3 – 4 channels
3.
Make your headline
and subheads
stand out for
scannability
4.
Be generous with
white space for
readability
5.
Include a juicy
invitation
to join your list
A good business blog
solves problems and
starts conversations.
That’s how you
generate
leads.
Looking for more
writing and blog tips?
So you can win
more clients?
©2014byHennekeDuistermaat
Get your FREE
Snackable Writing
Course
for Busy People
©2014byHennekeDuistermaat
Get your FREE
Snackable Writing
Course
for Busy People
©2014byHennekeDuistermaat
Click here

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The Perfect Recipe for a Business Blog: How to Enchant Readers and Win Business