Description of Services

1. Director of Search – Robert Henslee Social Media Are you easily found on the internet ? Realize the power of Search Marketing using Social Media !!! Http://www.DirectorofSearch.com Client – Toyota USA

2. You’re almost an expert. “No profession stands to influence social media more than public relations.” Paul Gillin, The New Influencers, A Marketers Guide to the New Social Media INTRODUCTION

3. Outline Social media defined20:00 10 keys to social media success30:00 Social media tools20:00 3 take away messages 2:00 Q & A 3:00 INTRODUCTION

4. What is social media? Social media is a conversation online. Look who’s talking: your customers your donors your volunteers your employees your investors your critics your fans your competition.... anyone who has internet access and an opinion. SOCIAL MEDIA DEFINED

5. The social media conversation The conversation is not: controlled organized “on message” The conversation is: organic complex speaks in a human voice Social media is not a strategy or a tactic – it’s simply a channel. SOCIAL MEDIA DEFINED

6. The conversation is powered by Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) SOCIAL MEDIA DEFINED

7. Social media is changing our world The power to define and control a brand is shifting from corporations and institutionsto individuals and communities. SOCIAL MEDIA DEFINED

8. Small markets are the new mass market “It is about putting the ‘public’ back in Public Relations and realizing that focusing on important markets and influencers will have a far greater impact than trying to reach the masses with any one message or tool.” Brian Solis, The Social Media Manifesto SOCIAL MEDIA DEFINED

9. Word of Mouth is the Future of Marketing Marketers can effectively use social media by influencing the conversation. One way to do this is by delivering great customer service experiences. SOCIAL MEDIA DEFINED

10. ZAPPOS – Customer service is central Zappos, an online shoe retailer, makes customer service central with a focus on “making personal and emotional connections.” Divert marketing budget to customer service (they outsource marketing to their customers; they don’t outsource their call centre) Use Twitter to promote their brand Website displays any public tweets mentioning of their brand CEO has over 400,000 followers 430 employees on Twitter $1billion in sales last year and their expanding into new product categories CASE STUDY

11. Social media influences people 91% say consumer reviews are the #1 aid to buying decisions- JC Williams Group 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions- Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads- BuzzAgent * Slide courtesy of Digital Influence Group SOCIAL MEDIA DEFINED

12. People are using social media Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day SOCIAL MEDIA DEFINED

13. Canadians are using social media 40% of Canadian internet users have visited a community or social networking site 22% of Canadians over 60 50% of Internet users under 30 25% of users 25-29 do so daily 43% English speaking Canadians and 24% of French speaking Canadians visit these sites Canada Online, The Internet, Media and Emerging Technologoes SOCIAL MEDIA DEFINED

15. Older users use these sites to obtain and share information

16. Youth (12-17) use these sites for entertainmentSOCIAL MEDIA DEFINED

17. Top social networking sites (Canada) SOCIAL MEDIA DEFINED

18. Social media marketing is growing SOCIAL MEDIA DEFINED

19. Leveraging social media Social media can help you in all stages of marketing, self-promotion, public relations, and customer service: research strategic planning implementation evaluation SOCIAL MEDIA DEFINED

20. Social media is practical Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence Get your message out fast Retain clients by establishing a personal relationship Be an industry leader – not a follower SOCIAL MEDIA DEFINED

21. What’s the ROI on social media? "What's the ROI for putting on your pants every morning? But it's still important to your business." Scott Monty, Digital Communications Manager at Ford SOCIAL MEDIA DEFINED

22. Social media is measurable Reach Website visits / views volume of reviews and comments Incoming links Action & Insight Sales inquiries New business Customer satisfaction and loyalty Marketing efficiency Engagement & Influence Sentiment of reviews and comments Brand affinity Commenter authority/influence Time spent Favourites / Friends / Fans Viral forwards Number of downloads SOCIAL MEDIA DEFINED Source: The Digital Influence Group, Measuring the Influence of Social Media

23. Social Media is not free Resources required for social media may include: Strategic consultation Training Creating content Integrating tools Distributing content Relationship management Measuring value SOCIAL MEDIA DEFINED

24. 10 Keysto Social Media success KEYS TO SUCCESS

25. 1. Experiment with social media Experiment personally before professionally Try a variety of social media tools Be yourself, make some friends, and share KEYS TO SUCCESS

26. 2. Make a plan 1. Discovery(people, competition, and search engines) 3. Skills(identify internal resources and gaps) 5. Maintenance(monitor and adapt) 2. Strategy(opportunities, objectives) 4. Execution(tools, integration, policies, and process) KEYS TO SUCCESS Source: 5 Phases of Social Media Marketing http://socialcomputingjournal.com/viewcolumn.cfm?colid=789

27. H & R Block – Multi-tier Social Media Approach YouTube MySpace Facebook Twitter EHarmony “Digits” (their own online community) Virtual communities – Second Life Source: http://www.podtech.net/home/5209/h-block-social-media-programs-success CASE STUDY

28. H & R Block – Clear Goals Leveraged core goals across all networks: Reinforce their brand as tax experts Deliver on advocacy positioning of the brand Present the brand as being innovative Through “unexpected and meaningful interactions with consumers” CASE STUDY

29. H & R Block – Observations Be community appropriateand relevant(interacting on Second Life is different than YouTube) It’s not free - Human capital increased as media buys decreased – Ask yourself if this is successful how do you scale it? CASE STUDY

30. H & R Block – Measuring ROI Brand Perception Evaluated brand metrics through a brand tracking study Engagement 600,000 YouTube views 1 million unique visits to their community site Word of Mouth Increased online mentions in blogs, forums, and other social media CASE STUDY

31. 3. Listen Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen KEYS TO SUCCESS

32. Crowd Sourcing – Submit, Discuss, Vote Tap into the wisdom of the crowd to access a wider talent pool and gain customer insight Companies that use crowd sourcing include: Starbucks (MyStarbucks) Dell (Ideastorm) DuPont Netflix Wikipedia iStockphoto.com Threadless.com Mechanical Turk (Amazon) KEYS TO SUCCESS

33. Crowd Sourcing – Help name our baby Amelia Arlington KEYS TO SUCCESS

34. Wisdom of the Crowd says: Amelia bydefault 56 unanimous responses in under 4 minutes from YouBeMom.com KEYS TO SUCCESS

35. Chevy – ChevyApprentice.com Chevy contest asks people to create a winning commercial for the Tahoe SUV Website gives people online tools to make their own commercials including the ability to customize text CASE STUDY

36. Chevy – ChevyApprentice.com Users subvert contest with ads slamming the Tahoe brand Chevy eventually removes the website displaying videos critical of their product Many parodies still exist online (number one search result for “Chevy Tahoe” on Youtube) CASE STUDY

37. Chevy – ChevyApprentice.com Lessons learned: Be careful when you ask for …. user generated content can’t be controlled If you’re going to ask people their opinions be prepared to have a conversation CASE STUDY

38. 4. Be transparent & honest Avoid puffery(people will ignore it) Avoid evasion and lying(people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away KEYS TO SUCCESS

39. Belkin – Fake Customer Reviews Belkin employee busted offering payment for fake positive product reviews Belkin president claims it’s an isolated incident Influential tech blogs expose a larger cover up and name more employees involved CASE STUDY

40. 5. Share your content Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend KEYS TO SUCCESS

41. 6. Be personal and act like a person Don't shout. Don't broadcast. Don’t brag. Speak like yourself – not a corporate marketing shill or press secretary Personify your brand – give people something they can relate to. KEYS TO SUCCESS

42. NASA Mars Phoenix rover CASE STUDY

43. 7. Contribute in a meaningful way Think like a contributor, not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you KEYS TO SUCCESS

44. 8. See criticism as an opportunity Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution KEYS TO SUCCESS

45. 9. Be proactive Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them KEYS TO SUCCESS

46. 10. Accept you can’t do it all yourself You need buy in from everyone in the organization Convince your CEO that social media is relevant to your organization Get your communications team together, discuss the options, then divide and conquer KEYS TO SUCCESS

47. Summary 10 Keys to Success Experiment with social media Make a plan Listen Be transparent & honest Share your content Be personal and act like a person Contribute in a meaningful way See criticism as an opportunity Be proactive Accept you can’t do it all yourself KEYS TO SUCCESS

48. Social mediatools THE TOOLS

49. Social media tools Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts Real Simple Syndication (RSS) Social Media Press Release THE TOOLS

50. Social networking sites People and organizations connect and interact with friends, colleagues and fans. Popular social networks include Facebook and MySpace, Linkedin, bebo, and Ning. There are niche social networks for just about everything. THE TOOLS

51. Social networking sites create online profiles share photos, video, and audio, links send private message and instant message learn more about people and organizations Follow brands, celebrities,and gain your own fans THE TOOLS

52. Linked In – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs average individual salary on LinkedIn is $109,000 On LinkedIn your can: Post a profile and resume Connect with colleagues Share professional recommendations Find jobs Forums to demonstrate expertise and find answers THE TOOLS

53. Facebook Fastest growing social network in Canada and the world (200 million members) Powerful tools to engage and understand your audience: Brand pages Custom applications Targeted advertising Audience insights/metrics Opinion polls THE TOOLS

54. Facebook Pages Your brand’s homepage on Facebook. Allow you to post photos, videos, events and other messages. Users interact with you by Becoming fans Commenting on your posts Participating in discussions Post photos to your page Fans see your page updates in their newsfeed THE TOOLS

55. Facebook Advertising Facebook ads give you the ability to advertise directly to specific demographic groups This is unlike paid search, the most popular form of online advertising, which only lets you to bid on keywords the user is searching for right now THE TOOLS

56. Facebook Advertising - Targeting Location Age Sex Keywords (appear in your users profile) Education Workplace Relationship status Relationship interests Languages THE TOOLS

57. Facebook Advertising - Placement THE TOOLS

58. Facebook Advertising – Design What you need: Ad message (title and body) Image(make it compelling) Destination URL (where you want the ad to take people) Social actions (optional) THE TOOLS

59. Facebook Advertising – Social Actions Social actions show related stories about a user’s friends alongside your ad. People can vote whether they like or dislike your ad. THE TOOLS

60. Facebook Advertising – Pricing Very affordable and easy to control your budget You can specify a daily budget Schedule specific dates for your ad to run Pay for clicks (CPC) or impressions (CPM) THE TOOLS

61. Facebook Advertising – Analytics Facebook Insights provides information about your ad campaign: Track ad performance with real-time reporting Gain demographic and psychographic insights about people that view or take action on your ad Use this information to identify how you can improve your campaign to maximize your results THE TOOLS

62. Facebook Advertising – Recommendations Identify clear goals for your ad Know who you’re trying to reach Ensure ad headline, copy and image is relevant Experiment to get it right Monitor your campaign and adjust Know when to quit THE TOOLS

63. Facebook Applications Applications are entertainment and productivity tools that run within facebook Give users a unique ways to interact with your brand by developing your own applications, or add existing applications, to your page When fans use your applications social stories are created that appear in their friends news feed and link back to your page THE TOOLS

64. Facebook Applications THE TOOLS

65. Facebook Connect Add social capabilities to your website by integrating with Facebook: Users log in to your website with their facebook identity You can access their profile information to learn more about them and deliver targeted content Publish information back to their friends’ streams on Facebook to bring their friend to your website THE TOOLS

66. Social networking sites Do establish a presence on the social networks your customers and colleagues use create a page to promote your brand point your fans to your company blog or contest encourage a discussion and participate frequently explore targeted advertising opportunities Don’t create a page and fail to maintain it try a hard sell approach censor comments spam your fans/friends with frequent private messages – you’ll drive them away post false information THE TOOLS

67. Blogs A blog is a website with regular entries of commentary or news Blogs serve to establish your company as transparent, relevant, active, and expert. THE TOOLS

68. Blogs engage in dialogue with your customers improve your search engine visibility promote product launches and events gain expert status by providing useful tips THE TOOLS

69. Blogs Do post on a regular schedule encourage conversation by asking questions respond to people that comment on your posts use a few bloggers from your company for more viewpoints Don’t write press releases – be real about why something is exciting let complaints go unanswered make users register to comment – they won’t bother delete fair but critical comments THE TOOLS

70. Microblogging Microblogs are blogs limited to a sentence or two (about 140 characters) People use microblogging to promote themselves, share content and follow friends, celebrities and brands Companies use it for marketing, public relations and customer service by giving their brand a voice within the community THE TOOLS

71. Twitter Twitter can help you: share timely information promote useful content including resources, contests, deals, etc.(not just your own) personify your brand connect with your customers and develop leads build credibility and influence listen to consumer buzz research competitors network and learn from experts in your field THE TOOLS

72. Twitter in Church Churches useTwitter to: Ask questions Share insights Highlight content Hype events Trinity Church uses Twitter to tell Passion of Christ Westwinds Church experiments with Twitter during services Distracting or Enriching? CASE STUDY

73. Charity: Water – From Twitter to Africa September 08: Twitter founder Biz Stone tweets about Charity: Water, which builds wells in Ethiopia. Charity: Water asks people with September birthdays to accept online donations in lieu of gifts and raised $4500, enough to build a well The "social media birthday" was born; asking for donations from online friends to celebrate your birthday CASE STUDY

74. Charity: Water - $250,000 raised January 09: Tweets begin promoting the First Annual Twestival (a Twitter Festival) in support of Charity: Water: 202 real-life meetupsacross the globe, hosted by volunteers $250,000 USD raised at these events 55 wells are planned across Africa & India CASE STUDY

75. Charity: Water – Breakthrough Exposure April 09: The first "well that Twitter built" is dug April 09: Actor Hugh "Wolverine" Jackman challenges Twitter to tell him, in 140 characters or less, what charity he should support Convinced by Twitter, Jackman announces his $50,000 gift to Charity: Water on Ryan Seacrest's radio show, providing huge exposure for the charity CASE STUDY

76. Charity: Water – Phase 2 Social media campaign expands: Staff post Twitter updates delivering the results of donations Website hosts videos of drilling progress made in Africa A driller tweets live from Central African Republic Hundreds of videos uploaded to YouTube by charity and supporters http://www.youtube.com/user/charitywater Facebook Causes page with over $61,000 donated CASE STUDY

77. Microblogging Do find and share useful content pose questions and reply to others keep it fun - put a friendly face on your brand promote sales, deals, news, updates, and build buzz for big releases or events know what people are saying about your brand Don’t sound like a press release – you’re in a social space spam with constant links to your company website, either in tweets or private messages post useless information – do people really care what you had for lunch? THE TOOLS

78. Video sharing Video sharing sites let you upload videos and share them with people. They’re a perfect repository for video blogs, taped seminars, witty Power Points, commercials, how-to’s and a behind-the-scene look at your organization. THE TOOLS

79. Video sharing helps you gain exposure and direct traffic back to your website sparks interest without a hard-sell videos can be low-fi and cheap to produce - immediacy and content is more important than quality. videos can be a place to showcase your leadership in a field, and spread customer testimonials THE TOOLS

80. Blendtec – Will it Blend? Blendtec was a faceless B2B/B2C blender manufacturer that couldn’t afford a traditional marketing campaign Published low-cost videos of CEO blending everything from iPhones, hockey pucks to the financial bailout Launched the website WillitBlend.com and a YouTube channel http://www.youtube.com/blendtec CASE STUDY

81. Blendtec – ROI Videos went viral generating “millions of dollars in brand recognition” Channel Views: 3,469,098 Subscribers: 183,949 Online Blendtec blender sales increased 500% The videos have made over $50,000 in ad revenue turning the marketing department into a profit centre CASE STUDY

82. Blendtec – Will it Blend? Lessons learned: Be entertaining and keep it relevant to your brand (the videos promote the durability of their blenders without an overt sales pitch) Experiment – the idea might not have worked, but what could they lose? CASE STUDY

83. Video sharing Do be informative, useful, or entertaining create a summary and detailed description post video replies to others allow commenting and participate in the conversation save bandwidth costs on your website by hosting videos on YouTube Don’t just upload infomercials be afraid to experiment until you find a formula that works. pull down other people’s videos showcasing your product for copyright infringement make your video longer than it needs to be – keep it concise and entertaining THE TOOLS

84. Social news & bookmarking Social bookmarking sites allow users to save, share, organize, comment on and search webpage bookmarks. Community votes on your submissions so they either rise to the top or drop to the bottom. THE TOOLS

85. Social news & bookmarking Do link to relevant articles about news in your field(not just your own content) make friends with other bookmarkers in a legitimate way. respect the terms of service (reddit allows self-promotion, digg does not) Don’t spam by consistently bookmarking your own material cheat by tagging your bookmarks with irrelevant popular keywords open multiple accounts and vote for yourself – you’ll be exposed THE TOOLS

86. Photo sharing Photo sharing sites give you a place to upload and organize your photos You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos. THE TOOLS

87. Photo sharing detail the launch of a new product, from initial sketches to the launch party promote special events, charitable campaigns, and awards ceremonies provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative THE TOOLS

88. Photo sharing Do tag your photos with relevant keywords use your web site address or brand name as your Flickr screen name upload quality photos of your products/services, and things related to your business link prominently from your web site to your Flickr photostream Don’t stuff linked keywords into your photo descriptions or comments plaster your URL all over the photos you upload discourage people from using your photos (as long as they provide attribution such as a link back to your website) THE TOOLS

89. Message Boards / Internet Forums An Internet forum, or message board, is a bulletin board system in the form of a discussion site conversation takes place between registered members who post topics (threads) and make public comments (posts) on those threads THE TOOLS

90. Message Boards / Internet Forums Do keep the message board active by regularly participating in the conversation collect minimal information during registration keep focus and attract users by clearly identifying your community purpose and target audience promote popular discussions throughout your website Don’t build it and expect people to start participating without encouragement and seeding forget to moderate - spammers and trolls will drive users away censor or allow militant moderators to take too much control over the conversation. You want to encourage open discussion, not stifle it. THE TOOLS

91. Wikis / Reference A wiki is a website that allows visitors to easily add, remove, and edit content – this makes them great collaboration tools Wikipedia, for example, is an encyclopedia is written collaboratively by volunteers from all around the world; anyone can edit it THE TOOLS

92. Wikis / Reference Do find references to your organization and have inaccuracies updated read the terms of use to ensure you are allowed to edit an entry about you research competition use wikis to collaborate with your team Don’t rely on social reference websites to be accurate spam or overtly advertising – it could get you banned use it for Search Engine Optimization (Wikipedia prevents search engines from following links) Don’t sabotage competitor’s entries about competitors (You could get caught) THE TOOLS

93. Virtual reality Internet-based 3D virtual worlds like Second Life reimagine our world with all its potential for commerce and branding people interact through characters called avatars residents explore, meet other residents, socialize, participate in individual and group activities, and create and trade items and services with one another THE TOOLS

94. Virtual reality hold media conferences in Second Life to generate buzz (World Bank reports in world) create and sell branded products accompanied by coupons and advertising for real-world stores purchase land, build stores, and open for business publish streams of audio or video on people’s properties THE TOOLS

95. Virtual reality Do Use it to generate publicity publicity for real world activities find experts to imagine and manage your brand presence in this virtual world, or do thorough research – it’s complicated! be inventive – for example, when someone drinks your product, you may create a script that makes people dance, turn into a cute animal, or speak only in song for 30 seconds. Don’t just try to recreate your real-world brand experience – leverage the possibilities of the virtual world since fantasy is what brought people are there. be afraid to site this one out. If your audience isn’t there and you don’t have a vision to create a meaningful experience don’t bother. THE TOOLS

96. Podcasts (Personal On-Demand Broadcast) A podcast is a series of audio or video files which is distributed by syndicated download to your computer, for use on an MP3 player or computer. Podcasts can be simple recordings of conversations, presentations, or interviews They’re a chance to provide build an audience around your brand or message. THE TOOLS

97. Podcasts (Personal On-Demand Broadcast) Do’s come up with a format (form, topic, and duration) prepare don’t script (or you’ll sound stiff) use a good microphone (but no need to over produce) promote your podcast on your website and podcast directories Dont’s worry about length invest in a lot of equipment – simple tools and software are all you need to get going leave too much time between podcasts – it could prevent you from building an audience THE TOOLS

98. Really Simple Syndication (RSS) RSS is a way for content publishers to make blog entries, newsheadlines, events, podcasts and other content available to subscribers. an effective way to distribute your content and lead users back to your website THE TOOLS

99. Really Simple Syndication (RSS) THE TOOLS

100. Really Simple Syndication (RSS) Don’t offer RSS feeds for your website’s blog, news, events, and podcasts subscribe to RSS feeds relevant to your industry or interests include a title and description only so subscribers need to visit your site for the full story track your subscribers Don’t spam your subscribers by including excessive advertising in your RSS feed go overboard – limit RSS feeds to content frequently updated freak out when a splogger hijacks your content – this could actually help your search engine rank THE TOOLS

101. Social media press release THE TOOLS

102. 3 Take awaymessages 5 TAKE AWAY MESSAGES

103. 3 take away messages Word of Mouth peer-to-peer discussions are more influential than the mass media Participate by enabling and feeding the conversation(follow the 10 keys to success) Be transparent & honest 3 TAKE AWAY MESSAGES

104. Useful Resources PR 2.0 BrianSolis.com Social Media Today socialmediatoday.com Social Media Trader socialmediatrader.com Web Strategy by Jeremiah web-strategist.com/blog Online Marketing Blog toprankblog.com Groundswell Blog blogs.forrester.com/groundswell Chris Brogan chrisbrogan.com Micropersuasionmicropersuasion.com Six Pixels of Separation twistimage.com/blog PR Squared pr-squared.com REFERENCES

105. Inspiration Credits Social media Is....slideshare.net/leewhite/social-media-is What the F**K is social mediaslideshare.net/mzkagan/what-the-fk-social-media The Social Media Manifestobriansolis.com/2007/06/future-of-communications-manifesto-for.html Groundswell Blogblogs.forrester.com/groundswell/2007/12/the-post-method.html Shannon Paul's Blogveryofficialblog.com Measuring the influence of social mediaslideshare.net/DigitalInfluence/business-impact-of-social-media INSPIRATION & CREDITS

106. Social Media MYTHS THE MYTHS

107. “Social media is just a fad – it will go away.” THE MYTHS

108. “Social media is inexpensive.” THE MYTHS

109. “If we put our content online we’re just giving our expertise away for free!” THE MYTHS

110. “We can’t measure social media results.” THE MYTHS

111. “Social media might work for certain industries and business models but it won’t work for us.” THE MYTHS

112. “Tell the programmers to setup that social media thing….and get them to make it viral while they’re at it!” THE MYTHS

113. “YouTube is that site for funny cat videos – you’ll cheapen our brand by putting our video on there!” THE MYTHS

114. “I’ve started a Facebook page so I’ve got social media covered!” THE MYTHS

115. “If we just delete all negative comments no one will see them.” THE MYTHS

116. “No seriously, I don’t think anyone will notice if we delete those negative comments.” THE MYTHS

117. “If we build it they will come.” THE MYTHS

118. “Social media is for kids.” THE MYTHS

119. “We have to figure this all out before we start using social media.” THE MYTHS

120. “Social Media is hard.” THE MYTHS

121. “Social Media is easy.” THE MYTHS