7. Step-by-step overview
1. Mktg: Writes blog article
2. Sales: Engagement in LI Groups
3. Mktg: Reports lead data
photocredit: Free Digital Photos
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8. 1. Write a weekly blog article
•Best practices:
• Keyword (SEO)
• Write about problems
• Ask for comments
• Always end with CTA
• LI share button
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9. 2. LinkedIn Engagement
•Best practices:
• Use social share button
• Share with a question
• Post in relevant groups
• Always follow up
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