Augmented reality marketing strategies: The how to guide for marketers (short)

Augmented reality marketing strategies:
the how to guide for marketers

This is a shortened version of a full report which is available at:
www.hiddenltd.com/augmented-reality-marketing-how-to-guide

+44 (0)161 236 8181 or visit Hiddenltd.com

“
This technology is going to have a fundamental
impact on our everyday lives. Management and

”
digestion of information will change dramatically, in a
very positive and far more immersive way

Matt Trubow
CEO, Hidden Creative


Augmented Reality (AR)
OK, let’s get the definitions out of the way. The following is an adequate
definition of augmented reality as intended for marketing purposes,
simplified for the purposes of this guide.

Augmented reality is a term for a live camera view of a physical real-
world environment where computer generated content, such as digital
objects, data or effects seem to interact or relate to real world elements.


Augmented reality is not just a novelty...


Augmented reality has a place in almost every business...


Augmented reality can demonstrate any product, no matter
how BIG or small, in the palm of your hand...virtually


As a marketing and
sales tool, the scope
for augmented reality
is endless...


...Evidence shows by simply touching a product for
a few seconds an attachment is created that often
leads to buying, or even paying more for the item.


Use based on current adoption by major brands
8% 7% 3% 5% 16% 19% 2% 6% 16% 18%

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Source: Hidden Creative
Research into the top 100 uses of augmented reality


What programmes or tools do I need?

Standard computer / webcam
Smart device, phone or tablet with camera
Small download using web browser


Are there different types or levels
of augmented reality?

Natural Feature Tracking (NFT)
Robust interaction features
Portability and flexibility
Business Intelligence


‘Enterprise apps with AR
elements are expected to
account for the third-largest
proportion of revenues by 2015’
Juniper Research,
Mobile augmented reality


CASE STUDY
Appeals to technical & non-technical audience
Creates instant appreciation of sophisticated products
Portable & immersive sales tool
Clear communication of capabilities


So, with all this in mind what do you need to consider?
• Forget about the technology... • Creativity counts...
Let your agency worry about that... Focus Don’t restrict your options by basing the
on strategy. Do you want to drive footfall, augmentation around a particular creative solution
increase brand awareness, boost web traffic - state your campaign objectives and let your
or accomplish something else? augmented reality expert guide you - they should
know best, after all.

• Consider the process... • Include evaluation metrics...
What does your campaign require? Do What is your picture of success? Your AR resource
you have 3D elements/reference material/ should provide you with the appropriate predefined
brand guidelines... All this will be taken into mechanisms to measure your campaign performance.
consideration when defining lead times.


What’s next for
augmented reality?
To find out what’s next for augmented reality why not read our full report:
www.hiddenltd.com/augmented-reality-marketing-how-to-guide


Augmented reality marketing strategies: The how to guide for marketers (short)

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