Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it's visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic depicts fast facts such as typical ROI figures for web based experiences and live events, a visual breakdown of how augmented reality is being used, recent market expansion and growth opportunities for the future.

1. 2011
AUGMENTED REALITY
Active market participation statistics
WEB BASED AR MARKETING CAMPAIGN STATISTICS
55,561 average monthly page views
370,246 total page views
7.45mins average time on website
STATS FOR AR CAMPAIGNS FEATURED AT EVENTS / EXHIBITIONS
25mins average dwell time
6,753 average number of one-on-one demonstrations delivered
2,251 average unique participants
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2. 2011
HOW AR IS BEING USED
8% 7% 3% 5% 16% 19% 2% 6% 16% 18%
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AUGMENTED REALITY ON THE MOVE...
London-based research firm ARCchart forecast that revenues
Juniper Research report that annual generated from mobile phone AR applications will reach $2.2 billion
revenues from mobile AR apps were http://www.free-press-release.com/news-mobile-augmented-reality-apps-to-top-
less than $1 million 2-billion-by-2015-1292437325.html
The total annual revenues from
Juniper Research report that annual AR-enabled mob apps will reach
197 million augmented reality-capable revenues from mobile AR apps will $732 million, up from less than
smartphones set to be in the global market reach $732million by 2014 $2 million in 2010
http://www.juniperresearch.com/shop/viewreport.php?id=197 UK based Juniper Research company
http://juniperresearch.com/shop/viewreport.
php?id
2009 2010 2011 2012 2013 2014 2015
30% of mobile subscribers having Augmented Reality
Nearly 91 million AR ready data plans in mature markets will growing from less than $20
smartphones in circulation use AR at least once a week million currently to more
Gartner September 2010 than $300 million
UK based ABI Research company
http://www.abiresearch.com/
World wide, there will be about 150 million to 200 million research/1004689
mobile augmented reality users, from about 600,000 in 2010
Perey Research & Consulting in Montreux, Switzerland ARCchart expect a total installed based of over 1.6
billion AR-enabled phones will be present in market
http://www.free-press-release.com/news-mobile-augmented-
reality-apps-to-top-2-billion-by-2015-1292437325.html
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3. 2011
ASCENDENCY OF AR LINKED TO IPHONES
HTC Dream Oct 08 IPad
Android
2nd generation
Nokia - April 09
2008 2009 2010 2011
09 Android Iphone 3gs July 09
HTC Magic
HTC Hero
HT-03A
FAST FACTS
83 35
total number of applications the number of augmented
listed as augmented reality in reality applications launched
the app store prior to 2009 every month
43% 72%
the percentage of augmented the number of applications
reality applications that are under £1 in app store
free of charge
79%
the percentage of PCs and
laptops that are augmented
reality ready with webcam
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4. 2011
TOTAL MOBILE AR MARKET (£m)
Split by 3 revenue streams 2010 - 2014
£500
Advertising
Incremental
Point of Sale
£0
2010 2011 2012 2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Source: Juniper Research Q4
http://www.hiddenltd.com/augmented-reality-marketing-how-to-guide
Contact Details:
MATTHEW TRUBOW / CEO
T. +44 (0)161 236 8181
matt@hiddenltd.com
www.hiddenltd.com
Copyright © Hidden Creative Ltd 4