How about having an universal set of proven and reusable behavioral user models? These models can be used for creating interaction design, building content strategy or optimizing for conversion.
You can quickly build user models applying simple and effective approach that uses behavioral archetypes based on Temperament types (also called MBTI by some people) with interpretation for design. We will go beyond the classical MBTI approach and will touch some secrets based on years of practical experience.
13. • Dependable, helpful, and hard-working
• Dutiful, cautious, humble, and focused on
credentials and traditions;
• Concerned, trust authority, seek security,
prize gratitude
“ Work hard today, to feel good tomorrow”
Traditionalist
14. • Browses methodically, using primary
navigation
• Looks for Detailed Information,
Comparisons
• Needs the feeling of Familiarity, Trust &
Security;
• “DIY” – “help yourself”
“What your product does?
How it does it?”
Design for Traditionalist
17. • Fun-loving, optimistic, realistic, and
focused on the here and now;
• Unconventional, bold, and spontaneous;
• Excitable, trust their impulses, want to
make a splash, seek stimulation, prize
freedom, and dream of mastering action
skills;
• Curious, love games, surprises, and
presents
“Want to feel good right now”
Hedonist
18. • Drawn to top items that are immediately
available, Actions & Special proposals;
• Clear calls to action, quick & clear USPs,
short conversion funnels;
• Short summative texts, visuals;
• Uses search to get to the site, SEO texts
are optimized for Hedonists;
“Give me the best option, quick and
easy ”
Design for Hedonist
21. • Oriented on personal development, seek
their true self;
• Ready to help and trust, but are
cautious;
• Loving, kindhearted, and authentic.
• Enthusiastic, trust their intuition, yearn
for romance
“Use communication to make
themselves and the world better”
Socializer- Philanthropist
22. • Want to get it “quick & easy” but are
cautious, value personal
communication;
• Who are you? What are your ethical &
moral values? (“About us”, etc.)
• Whom have you already helped?
• How can I help others?
“How does your product make the
world better?”
Design for Socializer
25. • Pragmatic, skeptical, self-
contained, and focused on problem-
solving and systems analysis;
• Ingenious, independent, and strong
willed;
• Even-tempered, trust logic, yearn
for achievement, seek knowledge,
prize technology, and dream of
understanding how the world
works.
“To find the best solution”
Rationalist
26. • Perfectionists, look for the BEST
and most efficient way to make
things done;
• Very quick in judging about what is
not BEST or “suspicious”;
• Masters of comparison &
verification;
• Feel flattery and “desire to sell”
“Give me the facts to proof that
your product is the best option”
Design for Rationalist
51. Temperament type is not a
category but rather a space,
shape, which changes with time
52. Traditionalist Hedonist
In a good mood
Tired
Concentrated
Serious decision
Minor decision
Familiar environment
New environment
Following decisions
First decision
Some of you may have seen my presentation about the visual definitions of UX on slide share. I love UX diagrams and collect them for many years
You also may have seen some of my projects. Who knows, what is this?
Первыми – для гедонистов. Они вторая по величине группа, но очень быстро принимают решения о том нравится ли им ваш продукт, либо не нравится. Для кого проектируем вторым?
Первыми – для гедонистов. Они вторая по величине группа, но очень быстро принимают решения о том нравится ли им ваш продукт, либо не нравится. Для кого проектируем вторым?
Тип темперамента – не категория, а континуум. Это значит, что если человек подпадает под определенный тип темперамента, то он всегда будет вести себя так, как описано. Только меньшинство людей обладает «ярким» типом темперамента, соответствующим «эталонному» описанию. У большинства же тип темперамента менее выражен.
Тип темперамента – не категория, а континуум. Это значит, что если человек подпадает под определенный тип темперамента, то он всегда будет вести себя так, как описано. Только меньшинство людей обладает «ярким» типом темперамента, соответствующим «эталонному» описанию. У большинства же тип темперамента менее выражен.