UX Maturity Models
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A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
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UX Maturity Models
- 1. UX Maturity Models Gena Drahun, July 2017
- 2. Jared Spool, 1997 - 2007 http://www.uie.com/articles/market_maturity/ Stage Users Want UX Focus Developers Focus on 1 Technology a.k.a. Raw Iron The basic capability Getting the technology working = The product works Technical issues and delivery 2 Features (a.k.a. Checklist Battles ) The best set of features Getting the right features Adding features and fixing bugs 3 Experience (a.k.a Productivity Wars ) To get their work done better and faster Getting the right experience = Easy to learn, fast, powerful Performance support, reducing technical support costs 4 Integration Transparency Lowest cost Integration into bigger experiences = The product is invisible Reducing costs or seeking new markets
- 4. Danish Design Center, 2003 - 2007 http://www.seeplatform.eu/casestudies/Design%20Ladder
- 5. Eric Schaefer, HFI, 2004 Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide. Addison Wesley: New York.
- 8. Jacob Nielsen, 2006 UX Maturity Stage Featuring Time to next stage 1: Hostility Developers simply don't want to hear about users or their needs Up to decades 2: Developer-Centered Design team relies on its own intuition 2-3 years 3: Skunkworks Guerilla user research or external usability experts 2-3 years 4: Dedicated Budget Usability is planned for 2-3 years 5: Managed Someone to think about usability across the organization 6-7 years 6: Systematic Process Tracking user experience quality 6-7 years 7: Integrated User- Centered Design Employing usability data to determine what company should build ~ 20 years 8: User-Driven Corporation Usability affects corporate strategy and activities beyond interface design ~40 years to get from start http://www.nngroup.com/articles/usability-maturity-stages-1-4/ http://www.nngroup.com/articles/usability-maturity-stages-5-8/
- 9. Stage 7: User-Driven Corporation - 40 years Stage 6: Integrated UCD - 20 years Stage 5: Systematic Process - 13 years Stage 4: Managed - 7 years Stage 3: Dedicated Budget - 4 years St age 2: Skunkworks- 2 years Stage 1: Developer-Centered Gena Drahun, 2015 based on Jacob Nielsen, 2006 Average time to reach UX Maturity,years Gena Drahun, 2015 based on Jacob Nielsen, 2006 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
- 10. Benno Loewenberg, 2016 based on Jacob Nielsen, 2006 https://https://www.slideshare.net/BennoLoewenberg/strategy-design- sprint-english-iak16
- 11. http://https://www.youtube.com/watch?v=L5fd9zpFwFQ/ Amy Rubino, 2017 based on Jacob Nielsen, 2006
- 16. Natalie Hanson, 2017 based on Bruce Temkin, 2008 https://nataliehanson.com/2017/02/13/ux-maturity-models/
- 17. Jess McMullin, 2008 - 2009
- 18. Sabine Juninger, 2009 Junginger, S. Design in the organization: Parts and wholes. Design Research Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29. http://www.dubberly.com/articles/stevejobs.html
- 20. Johan Berndtsson, 2014 http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur- du-tar-dig-till-nasta-niva-inuseful/ 251 people surveyed in March, 2014 by #UXSWE in Sweden
- 21. Gena Drahun, 2015 assumptions based on Johan Berndtsson, 2014, adjusted for Stage 1 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun Stage 1: Unrecognized 40% Stage 2: Interested 25% Stage 3: Invested 17% Stage 4: Committed 7% Stage 5: Engaged 6% Stage 6: Embedded 5%
- 22. Sean van Tyne, 2010 http://www.usabilityprofessionals.org/uxmagazine/corporate_ux_maturity/
- 24. Scott Pewles, 2011 http://info.macadamian.com/rs/macadamian/images/MAC-UX-Competitive- Advantage.pdf
- 30. Dave Landis, 2013 http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
- 33. Leah Bulley, Forrester Research, 2015 https://www.youtube.com/watch?v=k5cgN9_ThV4
- 34. Level1 Level2 Level3 Level4 Level5 Level1 Level2 Level3 Level4 Level5 Gena Drahun, 2015 The Wicked Truth about It is not linear, like this. It is exponential, like this. UX Maturity… Gena Drahun, 2015 https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
- 35. Susanne van Mulken, 2015 http://www.slideshare.net/UXSTRAT/ux-strat-europe-susanne-van-mulken-lifting- off-from-the-ux-plateau
- 36. Janise Fraser & Scott Plewes, 2015 http://www.macadamian.com/2015/08/20/indicators-of-user-experience-maturity/
- 37. Kristin Skinner, 2016 https://https://www.slideshare.net/KristinSkinner1/org-design-for- design-orgs
- 38. Kristin Skinner, 2016 https://https://www.slideshare.net/KristinSkinner1/org-design-for- design-orgs
- 39. Kristin Skinner, 2016 https://https://www.slideshare.net/KristinSkinner1/org-design-for- design-orgs
- 40. Kristin Skinner, 2016 https://https://www.slideshare.net/KristinSkinner1/org-design-for- design-orgs