Purpose, problems & business models
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Purpose, problems & business models
- 1. FINDING IDEAS THAT MATTER FESTIVAL FOR THE FUTURE – 24 NOVEMBER 2013 Better Futures By Design Emma Saunders Matt Ellingsen Emilie Fetscher Social Enterprise Incubator David Clearwater
- 14. PURPOSE How your organisation makes the universe a better place
- 15. PROBLEMS SET YOUR STARTING POINT
- 19. Anchor your organization’s purpose in reality Size your ambition PROBLEMS Influence design of solutions Identify who your customers/stakeholders are
- 20. PURPOSE & PROBLEMS => BUSINESS MODEL
- 22. v MAP YOUR MODEL ON A CANVAS
- 26. Social Really Lean Canvas – Take it and run with it GET STARTED Social Lean Canvas – socialleancanvas.com Lean Startup – Steve Blank – Eric Ries – Ash Maurya
- 27. Talk to me/Hikurangi Foundation – Wgtn + Akl Join Social Enterprise Meetup – Wgtn + Akl Do a Startup Weekend – Anywhere Visit Enspiral – Wgtn office, national network GET STARTED
- 28. THANK YOU FESTIVAL FOR THE FUTURE – 24 NOVEMBER 2013 Better Futures By Design Emma Saunders Matt Ellingsen Emilie Fetscher Social Enterprise Incubator David Clearwater
Notes de l'éditeur
- Welcome… Finding ideas that matterWho has already started something?Take your ideas or your pre-ideas, or your potential ideas and craft them in to something awesome. My name is David, I’m into helping people with big ideas make it happen.I work at Hikurangi Foundation, where we develop social enterprises that will bring a better future.This workshop is a first-time mashup with the crew from Empathy… throw ->
- What is purpose?Difference you intend to makeDent in the universeWhy purpose matters?
- Purpose inspiresIn a manner wholly unlike threats or mere self-interestWho is this?Aung San Suu Kyi peacefully opposed the Burmese military junta under house-arrest for 15 years. As a symbol of democracy, San Suu Kyi resistance helped catalyse international pressure that produced her release, and presidential elections scheduled for 2015.
- Purpose focusesEmpowers you to concentrate your energy, attention and resist distractionsMarie Curie is the only person to win Nobel prizes in multiple sciences. Didn’t give in to persecution on the basis of her gender and race. And she wouldn’t be compromised by money or awards. She also refused to patent her radium-isolation process, so that others could use it.
- Purpose attractsPurpose pulls people to your causeIt connects like minded people, and shifts energy your wayPeace, bread, land
- Purpose persistsStamina and endurance to grind out the resultsDashrathManjhi’s wife died from lack of medical treatment because the next village was so far away.Manjhi carved a path 9m eide, 8m deep, 100m long road through this mountain, so that no-one else need suffer the same fate. Working day and night, how long did it take him – any guesses? 22 years.
- Purpose performsA famous study by Jim Collins found that organizations driven by purpose and values outperformed the market 15:1As a child soldier in Cambodia Aki Ra laid his first land mine at the age of 5.He reformed – shovel, stick, knife and bare hands over ten or so years recovered an estimated 50.000 mines. I want to make my country safe for my people
- It is that dent you will make in the universe.
- Who has examples of organisations with great purpose?
- for every child, life in all its fullness.
- To make a contribution to the world by making tools for the mind that advance humankind.How utterly audacious (and pretentious) that must have sounded way back in 1980.
- Regular and equal access to a bike and bike track within every primary school
- To sell fast food in a fast, friendly environment that appeals to pride conscious, health minded consumers
- Well crafted purpose says how your …A purpose implies problems (or an opportunity)And it’s important that you pick the right problem to solve. Why?
- Problems set your starting pointProblems describe the bitter place that you turn into a better place.Who recognizes this? Picture paints a thousand words.
- Problems set your scaleBig problems need big solutionsHow big a problem are you tackling? It’s your thing. You get to choosewhether you target the obesity problems of the whole world, your local neighbourhood, or just people who appear on album covers.
- Problems frame your solutionsA problem well stated is a problem half-solvedYou know that quote by Henry Ford “if I had asked people what they wanted, they would have asked for a faster horse”.Well, he never said that, but it still makes an excellent point.
- Problems define the playersDetermines who you’re engaging, who you’re influencing, and who your customers becomeExample: Your purpose is to see more people eating healthily. If you decide your problem is a lack of education amongst consumers then your focus is this guy. If you decide the problem is a lack of useful information for consumers, then maybe your focus shifts to the other side of the counter.
- Problems are important for all these reasonsWhich is why we ought to be really interested in understanding problems before we start jumping to solutionsAnd before we really dig into problems, we ought to be thinking about purpose.Throw to Empathy
- Where do you go from here?Take your purpose and problems, and ideas on your solution and draw up your business model
- What’s a business model?How your business creates valueWhat, why, for whom, and howEssentially, it is the design of your organization. It can be simple, but it can also be pretty complicated.
- Every organization has a business model, whether they planned one or not.If we want to design something that makes a real difference, and a lasting difference, then think business model before becomes a reality.Starting the design process is a simple as mapping out your business model onto paper. When it’s on paper, it out of your head, and easier communicate and improve.
- At Hikurangi we use something called the Social Lean Canvas. It’s pretty flipping awesome, but it’s also a bit too tough to summarise in 10 minutes.So this week we designed a canvas something especially for you lot and this session. It’s effectively a cut down version of the Social Lean Canvas, working title: Social Really Lean Canvas.
- So that’s the Social Really Lean Canvas. Questions?Let’s try the Social Really Lean Canvas out on a couple of quick examples.First, we’ll try the canvas out on a prestigious local start up that may already have had significant impact on many of you here.
- Specifically, you want the purpose, cost and solution to fit together nicely, and your costs have to be less than your revenues.OK, so let’s say you have thrown all your stuff on there, and it seems to fit. Now you your job is look harder your model, and try to find where you’ve made assumptions. Where is the risk that you might have it wrong?Find those risks or assumptions, then go and test them. Let’s look at a couple examples.
- So you’ve got your purpose, problem, and you’re ready to design your business model. Where to next in your entrepreneurial adventure?We’ve got a bunch of Social Really Lean Canvases if you want to grab one on the way out.If you’re a self-study, try these:
- Or if you’d rather learn by talking or doing, here’s some options
- That’s us. Our contacts are on our websites. If you’d like to let us know what you thought of today, feel free to reach out and say hi.