1. Display Advertising Technology Landscape [JP/14-15]
MARKETER
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CONSUMER
Agencies
Media Buying
Platforms /
Agency Desk
DSPs
Exchanges
Ad Networks
Horizontal
Sharing Data
/ Social Tools
SSPs
Publisher
Tools
Ad Servers
Mobile
Performance
Vertical / Targeted
Creative
Optimization
Verification /
Privacy
Measurement
and Analytics
Ad Servers
Media Rep
Video / Rich Media
Media Mgmt Systems and Operations
Retargeting
Tag Mgmt
DMPs and
Data Aggregators
Media Planning
and Attribution
Data Feed
Mobile/ Reward
Apps Measurement
Data Suppliers