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Managing Transformational Change to Improve
the Student Experience
State College of Florida, Manatee-Sarasota
Lynn Drees, ...
The SCF Admissions Team Philosophy
The SCF Admissions Team Philosophy
Agenda
• Meet SCF
• The What’s and
the Wow’s!
• What’s next?
Where is SCF?
“SCF is a no-wake zone. We serve
Manatee and Sarasota counties with
campuses located in Bradenton,
Lakewood ...
Meet SCF
https://www.youtube.com/watch?v=qRHI1zOljKk
Our Hobsons Toolbox For Admissions
Tools Recruitment Admissions Orientation
ApplyYourself √
PDF Delivery √
Connect √ √ √
I...
Recruitment: What? To Wow!
What? I get information how?
Wow! Out of the dark ages!
Wow! Microsite (programs.scf.edu)
SEO?
Integrated with the
Connect CRM?
Responsive Design?
Acalog/Digital Architecture
Int...
Wow! Microsite Phone Ad
Wow! Microsite Confirmation Page
Microsite Confirmation Page (continued)
Improved Interest Page
https://www.youtube.com/watch?v=Z-nGBPbWDN8
Wow! Multimedia (Powtoon & YouTube)
Wow! Enhanced Social Media
Wow! Campus Tour Invitation
Admissions: What? To Wow!
What? Admissions Application Processing
Wow! User-friendly & Dynamic Application
Wow! Application – Upload Features
“I can upload my Florida Residency for
Tuition Purposes docs?
Or, my veterans documenta...
Wow! Admissions Webpage
Wow! Admissions Chat
Wow! Admissions Answer
Wow! Admissions Answer
Wow! Appointments using Connect and Events
Wow! Assigned Admissions Reps
Wow! Sample Personalized Acceptance Email
Wow! Admissions Appointments in Events
Detail of Admissions Appointment in Events
Wow! Admissions Appointment Thank You
Wow! Private Events - Admissions Review
Events: Admissions Review
Events: Admissions Review
Events: Admissions Review
Wow! Telecenter Calling Campaign
Wow! Use of Exports
Wow! Using the Reports Tab
Using the Reports Tab
Using the Reports Tab
Orientation: What? To Wow!
What? Orientation before Fall 2014
“What?”
“Orientation is 4 hours! No tour? Break?”
“I can’t schedule orientation without...
Improved Orientation Experience
Wow! Dedicated Admissions/Orientation Space
Wow! FTIC Orientation in Events: NSO Invitation
FTIC Orientation in Events: Sample Comm Log
Wow! Online Orientation in the VIP Page
Online Orientation in the VIP Page
Online Orientation in the VIP Page
Wow! Online Orientation Management
• Bulk Edits
• Attributes
• Reports
FTIC Orientation Management: Reports
Wow! Telecenter Orientation Campaigns
• Reminder to sign up
• Reminder to attend
• Did not attend
• Attended but still not...
What’s Next?
Coming Soon!
• Creation of dashboards for
assigned admissions
representatives
• Personalization of remaining
admissions co...
Questions?
Contact Information
Lynn Drees
AVP Student Services
dreesl@scf.edu
(941) 752-5428
Stacey Sharples
Director of Admissions
s...
From What? To Wow! Managing Transformational Change to Improve the Student Experience
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From What? To Wow! Managing Transformational Change to Improve the Student Experience

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From What? To Wow! Managing Transformational Change to Improve the Student Experience
Presented by Lynn Drees and Stacey Sharples
Hobsons University 2015

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From What? To Wow! Managing Transformational Change to Improve the Student Experience

  1. 1. Managing Transformational Change to Improve the Student Experience State College of Florida, Manatee-Sarasota Lynn Drees, AVP Student Services Stacey Sharples, Director of Admissions (Recruitment through Orientation) July 29, 2015 From What? To Wow!
  2. 2. The SCF Admissions Team Philosophy
  3. 3. The SCF Admissions Team Philosophy
  4. 4. Agenda • Meet SCF • The What’s and the Wow’s! • What’s next?
  5. 5. Where is SCF? “SCF is a no-wake zone. We serve Manatee and Sarasota counties with campuses located in Bradenton, Lakewood Ranch and Venice.”
  6. 6. Meet SCF https://www.youtube.com/watch?v=qRHI1zOljKk
  7. 7. Our Hobsons Toolbox For Admissions Tools Recruitment Admissions Orientation ApplyYourself √ PDF Delivery √ Connect √ √ √ Interest Pages √ VIP Page √ Content Docs √ √ √ Reports √ √ √ Exports √ √ √ Answer √ √ √ Chat √ √ √ Events √ √ √ Telecenter √ √ √ Hobsons Media Services (Microsite + SEO + 3rd party integration with online catalog + phone “whisper”) √
  8. 8. Recruitment: What? To Wow!
  9. 9. What? I get information how?
  10. 10. Wow! Out of the dark ages!
  11. 11. Wow! Microsite (programs.scf.edu) SEO? Integrated with the Connect CRM? Responsive Design? Acalog/Digital Architecture Integration?
  12. 12. Wow! Microsite Phone Ad
  13. 13. Wow! Microsite Confirmation Page
  14. 14. Microsite Confirmation Page (continued)
  15. 15. Improved Interest Page
  16. 16. https://www.youtube.com/watch?v=Z-nGBPbWDN8 Wow! Multimedia (Powtoon & YouTube)
  17. 17. Wow! Enhanced Social Media
  18. 18. Wow! Campus Tour Invitation
  19. 19. Admissions: What? To Wow!
  20. 20. What? Admissions Application Processing
  21. 21. Wow! User-friendly & Dynamic Application
  22. 22. Wow! Application – Upload Features “I can upload my Florida Residency for Tuition Purposes docs? Or, my veterans documentation?” “Yes, you can!”
  23. 23. Wow! Admissions Webpage
  24. 24. Wow! Admissions Chat
  25. 25. Wow! Admissions Answer
  26. 26. Wow! Admissions Answer
  27. 27. Wow! Appointments using Connect and Events
  28. 28. Wow! Assigned Admissions Reps
  29. 29. Wow! Sample Personalized Acceptance Email
  30. 30. Wow! Admissions Appointments in Events
  31. 31. Detail of Admissions Appointment in Events
  32. 32. Wow! Admissions Appointment Thank You
  33. 33. Wow! Private Events - Admissions Review
  34. 34. Events: Admissions Review
  35. 35. Events: Admissions Review
  36. 36. Events: Admissions Review
  37. 37. Wow! Telecenter Calling Campaign
  38. 38. Wow! Use of Exports
  39. 39. Wow! Using the Reports Tab
  40. 40. Using the Reports Tab
  41. 41. Using the Reports Tab
  42. 42. Orientation: What? To Wow!
  43. 43. What? Orientation before Fall 2014 “What?” “Orientation is 4 hours! No tour? Break?” “I can’t schedule orientation without calling or coming to campus?” “Ugh”
  44. 44. Improved Orientation Experience
  45. 45. Wow! Dedicated Admissions/Orientation Space
  46. 46. Wow! FTIC Orientation in Events: NSO Invitation
  47. 47. FTIC Orientation in Events: Sample Comm Log
  48. 48. Wow! Online Orientation in the VIP Page
  49. 49. Online Orientation in the VIP Page
  50. 50. Online Orientation in the VIP Page
  51. 51. Wow! Online Orientation Management • Bulk Edits • Attributes • Reports
  52. 52. FTIC Orientation Management: Reports
  53. 53. Wow! Telecenter Orientation Campaigns • Reminder to sign up • Reminder to attend • Did not attend • Attended but still not registered for courses
  54. 54. What’s Next?
  55. 55. Coming Soon! • Creation of dashboards for assigned admissions representatives • Personalization of remaining admissions communications • Enhance online orientation with more multimedia and interactive opportunities • Increased calling campaign activity and support • Continued live testing…
  56. 56. Questions?
  57. 57. Contact Information Lynn Drees AVP Student Services dreesl@scf.edu (941) 752-5428 Stacey Sharples Director of Admissions sharpls@scf.edu (941) 752-5256

From What? To Wow! Managing Transformational Change to Improve the Student Experience Presented by Lynn Drees and Stacey Sharples Hobsons University 2015

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