From What? To Wow! Managing Transformational Change to Improve the Student Experience
Presented by Lynn Drees and Stacey Sharples
Hobsons University 2015
From What? To Wow! Managing Transformational Change to Improve the Student Experience
1.
2. Managing Transformational Change to Improve
the Student Experience
State College of Florida, Manatee-Sarasota
Lynn Drees, AVP Student Services
Stacey Sharples, Director of Admissions
(Recruitment through Orientation)
July 29, 2015
From What? To Wow!
44. What? Orientation before Fall 2014
“What?”
“Orientation is 4 hours! No tour? Break?”
“I can’t schedule orientation without
calling or coming to campus?”
“Ugh”
56. Coming Soon!
• Creation of dashboards for
assigned admissions
representatives
• Personalization of remaining
admissions communications
• Enhance online orientation
with more multimedia and
interactive opportunities
• Increased calling campaign
activity and support
• Continued live testing…
58. Contact Information
Lynn Drees
AVP Student Services
dreesl@scf.edu
(941) 752-5428
Stacey Sharples
Director of Admissions
sharpls@scf.edu
(941) 752-5256
Notes de l'éditeur
Stacey: We can’t believe how far we’ve come, but we are always focused on continually improving!
Positive attitude
Warning: you may feel uncomfortable in this presentation if you…
…want things to stay the old way because that’s how it been
Aren’t willing to take a risk
Can’t accept that sometimes things go wrong…
Hit by a bus…
“Guide and support…”
Student
Start with the end in mind…
Sharing is caring
(Multimedia – old space photos…moving on up…what it’s meant for me staff (testimonial)… what it’s meant for students (testimonial – Emma and Jamie)
Established 1957
One of 28 state colleges in the Florida College System
Enrollment: 10,000 +/- FTE
Associate and workforce related Bachelors degrees
Brochure
Brochure
Events Mailing
Personalized Email Communication Plan
Online Campus Tour Sign Up
Microsite with SEO and integrated with our online catalog
Multimedia (YouTube)
Shorten list to 5 bullets – use graphics
Communication plans + (we still spend the brochure if requested)
Personalized and targeted
Extensive use of content docs…
Information available via web
Enhanced interest page
Microsite and SEO
Reporting capabilities in Connect
Call campaigns
Development of online resources (including videos – PowToon, online presentations) that are on the website and used in communication plans
Online sign-up for campus tours through Events
Availability of chat during business hours using Instant Chat
Add image of old brochure and then some catalyst graphic and then show image of change (Comm Plan / instant ty x24, follow-up comms, phone call, person holding invite to admissions express
Search engine optimization (SEO)
Integrated with Connect CRM with unique source code
Thank You/Confirmation includes integration with online catalog (Acalog/Digital Archicture)
Responsive design
Phone Ad
Search engine optimization (SEO)
Integrated with Connect CRM with unique source code
Thank You/Confirmation includes integration with online catalog (Acalog/Digital Archicture)
Responsive design
Phone Ad
Learned about Powtoon at HU2014
Posted on YouTube
Linked to website, social media and email communications
Multimedia posted on YouTube
Linked to website, social media and email communications
Shorten list to 5 bullets – use graphics
User friendly and dynamic application
No more entering info from online app into the SIS
Students able to upload residency documents
Instant communications
AY app + uploaded docs delivered to document imaging system
Manage/track campaign calls to students in the enrollment process
Use of Reports
Admissions Review appointments via Events (student who must be interviewed due to prior conduct/criminal background)
Admissions case management
User friendly and dynamic application
No more entering info from online app into the SIS
Students able to upload residency documents
AY app + uploaded docs delivered to document imaging system
P5 process – admissions review management (conduct/criminal)
Phone or in-person to schedule orientation. Appts through Testing.
No FTIC in online.
Longer advisor orientated experience.
Orientation now managed by Admissions as of Fall 2014
NSO for freshman
NSO for transfer
Online orientation managed through Connect VIP page
Online sign up via private group invitation from Events
No longer silo’d/lack of communication to students about next steps…communication plan in place and managed by Admissions