Purpose: The slides provide an overview on the Mobile Enterprise trend Content: Summary information about the Mobile Enterprise marketplace, including trends drivers, spending trends, industry business cases, and adoption challenges. Also included are links to additional resources. How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links Available on Slideshare: This presentation (and other Trend Reports for 2017) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

1. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Enterprises are focusing their mobile initiatives into four areas
Lindsay Wershaw: Analyst, Mobile - Cloud Platforms & Infrastructure, MD&I
Megan McNamee: Principal Advisor, Market Development - Mobile Computing, MD&I
Bill Chamberlin, Product Manager, bluemine – HorizonWatch
February 15, 2017
Mobile Enterprise Trend
Report, 2017

2. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
About This Trend Report
15Feb2017
 Purpose: The slides provide an overview on the Mobile Enterprise trend
 Content: Summary information about the Mobile Enterprise marketplace,
including trends drivers, spending trends, industry business cases, and
adoption challenges. Also included are links to additional resources.
 How To Use This Report: This report is best read/studied and used as a
learning document. You may want to view the slides in slideshow mode so you
can easily follow the links
 Available on Slideshare: This presentation (and other Trend Reports for
2017) will be available publically on Slideshare at
http://www.slideshare.net/horizonwatching
 Please Note: This report is based on internal IBM analysis and is not meant to
be a statement of direction by IBM nor is IBM committing to any particular
technology or solution.
2 Mobile Enterprise Trend Report, 2017 (External Version)

3. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Enterprises are focusing their mobile initiatives
into four areas
 Building the mobile infrastructure: Integrating mobility into
existing infrastructures is a complex, necessary task for IT.
Increased worker mobility and the increased capabilities of
smartphones are shifting computing paradigms, especially as
employees and their devices utilize apps that access the full
range of an enterprise’s hardware and software infrastructures.
 Securing the mobile infrastructure: Security needs go far
beyond login credentials and encrypted connections. A larger
number of endpoints, whether consumer-grade mobile devices,
commercial IT infrastructure, or applications, provide multiple
opportunities for security vulnerabilities to be exposed.
 Transforming business processes: Mobile can have a
significant impact on business processes, promoting mobile
applications and data to leading roles in enterprise
infrastructures. Greater worker mobility has been shown to
reduce operating expenses and increase employee productivity.
 Improving the customer experience: Enterprises are
learning that improving client-facing mobile apps can lead to
better customer experiences and perhaps lead to a competitive
advantage. They are also learning to harness data from mobile
apps for insights into customer behavior.
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Key Insights
“In 5 to 10 years the definition of the term
“mobile” will change. Instead of devices,
mobile will come to mean ubiquity of
relevant services, delivered anywhere, by
any person or thing, to any person or thing.”
Gartner
IBM: Security
RT Insights: Four Trends Changing
Enterprise Mobility in 2017
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

4. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Key trends in the mobile enterprise market
4
• Buying is a team effort. IT is not the only group
making the mobile purchasing decisions. Business
leaders are getting more involved in technology
decisions than ever before. As a result, there's a
driving demand for business and IT executives,
managers and staff to work as one team.
• In house skills become essential. The increasing
demand for mobile apps has made it a challenge for
companies to find and retain workers with mobile app
development skills. Scarce talent will still require staff
augmentation from service providers as firms wean
themselves from full-project outsourcings.
• Developers look for improved platforms.
Developers want an integrated platform, APIs to drive
efficiencies, front end & drag and drop tools to help
LOB + IT to launch apps. In addition, developers are
looking to different programming languages to
increase their productivity in application development.
Finally, they want platforms that help them create an
easy, intuitive mobile UX and related administrative
experience for their users.
Key Trends Overview
4
“Businesses are having difficulty finding
developers with the right skill sets to transition
to a mobile-first model and stay on top of
rapidly changing technologies and user
demands.” Mobile Business Insights
Forrester: The Forrester Wave™: Mobile
Development Platforms, Q4 2016 (via IBM)
IBM: How a mobile development platform
can help IT pros cut through clutter
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

5. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Key trends in the mobile enterprise market
5
• Mobility inspired digital transformation and is driving
significant change. Mobility provides the framework and
foundation for new digital solutions that transform business
processes and in some cases whole industries. Mobile will
be the hub of new IoT-related consumer behaviors and
employee activities going forward. Additional new industry
opportunities will present themselves as the network speed
increases.
• Mobile Marketing. Mobility has changed the way industries
provide services to their customers….and customers are
demanding the change. Marketers have realized the
lucrative opportunity that mobile platforms can offer them to
differentiate their brands in the competitive market. Creating
a unique customer experience via mobile platforms is critical
for enterprises. Effectiveness, ease and emotion will drive a
positive customer experience.
• Incorporating new technologies. In 2017, look for
businesses to accelerate their experimentation with piloting
AR applications to improve worker productivity. Going
forward, mobile and cloud will be the platform of choice to
leverage all sorts of new technologies such as IoT,
conversational services/chatbots, AI, AR/VR and wearables.
EMM architectures will expand to IoT and unified endpoint
management, while also helping to secure devices (mobile
and traditional).
Key Trends Overview
5
“Reports of the IoT killing mobile are
greatly exaggerated, if not completely
inaccurate. Instead, brands need to define
engagement scenarios where
smartphones are the primary interface and
remote control of connected experiences.”
Forrester Research
“Wearables are being applied in interesting
ways in business, for example, hand-free
warehouse picking using smart glasses.
Bots, chatbots and virtual personal
assistants (VPAs) will provide new ways of
performing business functions.” Gartner
Aberdeen: How Leading Business are
embracing the evolution of mobile (via IBM)
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

6. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Securing mobile platforms, devices and endpoints
remain a top concern
6
• Security continues to be a focus area as many
enterprises report stolen devices, unauthorized data
access and regulatory issues.
• Mobile attacks and vulnerabilities are increasing and we
can expect to see some major mobile-related breaches
in 2017.
• Mobile BYOD policies and the added layer of IoT brings
new challenges. Enterprises want to know:
• How location, access to sensitive data, and job
function affect BYOD eligibility and policy
• The risk levels associated with employee
segments and device posture
• How to support employee flexibility by decoupling
security from the device
• Watch for security vendors to begin to offer mobile
security solutions that integrate artificial intelligence
tools to help detect and resolve attacks before they
become major problems.
Key Trends Overview
6
IBM & SMG: 2016 Mobile Security &
Business Transformation Study
Forrester: Best Practices for Securing and
Empowering a Mobile Workforce
(webinar)
IBM: Facing up to Mobile Security
Challenges (webinar)
“Today's workforce overwhelmingly uses mobile devices on
the job. But 63 percent of global security leaders believe
mobility carries a greater risk than expected.” IBM
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

7. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
IBM’s Mobile website provides information on the
mobile market and IBM offerings
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 IBM Portal: Mobile
• Transform
• Enable
• Develop
• MobileFirst for iOS
• Case studies
• News and Events
 IBM Institute for Business Value: Return on mobile
– Capturing the value beneath the surface
 DeveloperWorks: Mobile Development
 IBM Research: Mobile Computing
 IBM Press Kit: MobileFirst
Website: IBM Mobile
IBM Press Kit: MobileFirst
Important Links
“IBM has been named a leader in the June 2016 Gartner
Magic Quadrant for Mobile App Development Platforms
for its MobileFirst solution four years in a row and is
positioned highest in execution within the Leaders
Quadrant.“ IBM Press Release
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

8. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Follow these IBM social media accounts to get the
latest news from IBM about the mobile market
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 IBM: Social aggregator for Mobile
 IBM Blog: Mobile Business Insights
 Twitter: IBMMobile (Hashtags: #IBMMobile, #mobile)
 Facebook Page: IBM MobileFirst
 YouTube: IBM Mobile First
 LinkedIn Group: IBM Mobile
 DeveloperWorks: Mobile
IBM Blog: Mobile Business Insights
Twitter IBMMobile
Important Links
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

9. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Media & association websites also offer news and
resources to help you understand trends in mobile
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 Bloomberg Business: Mobile
 CompTIA: Mobility
 CIO.com: Mobile News
 CMSWire: Mobile Enterprise News & Analysis
 ComputerWorld: Mobile / Wireless
 eWeek: Mobile
 Forbes: Mobile
 MMA: Mobile Marketing Association
 InformationWeek: Mobility
 InfoWorld: Mobile
Mobile Marketing Association
Important Links
CIO.com: 6 EMM predictions for 2017
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

10. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Analyst public websites offer links to reports, studies,
events and blogs with more insights into mobile trends
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 Altimeter: Mobile
 Forrester: Mobile Research
 Frost & Sullivan: Search for Mobile, Mobile &
Wireless Communications
 Gartner: Mobile Apps & Enterprise Mobility
 GigaOM: Mobile
 IDC: Search for Mobile
 451 Research: Search on mobile
Important Links
451 Research: 2017 Trends in Enterprise Mobility
“Despite the belief that the mobility market is
maturing, there is still plenty of opportunity to
drive enterprise spend especially at the
software layer. By 2020, the software market
will increase spend by 15%, driven by mobile
application development and mobile security
capabilities.“ Carrie MacGillivray, vice president, Mobility &
Internet of Things, IDC
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

11. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Social media communities and platforms offer
opportunities to collaborate on mobile topics
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 Google Blog Search: Enterprise Mobility
 LinkedIn Group Search: Mobile /
Enterprise Mobility
 Pinterest Search: Enterprise Mobility and
Mobile Enterprise
 Slideshare: Mobility and Mobile
Enterprise
 YouTube: Enterprise Mobility Playlists /
Mobile Enterprise Playlists / Mobile
Enterprise Channels
 Wikipedia: Mobile Enterprise, Mobile
Computing, Smartphone, Mobile Software
Platforms, Mobile Marketing, Mobile Local
Search, BYOD
Twitter: Tweets using #mobileenterprise
Important Links
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

12. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Additional articles can help you understand what
others are saying about mobile trends in 2017
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 Business Insider: Top 6 trends to watch out in mobile app
development for 2017
 CIO: 6 EMM predictions for 2017
 CMS Report: 5 Top Mobile Marketing Trends for 2017
 Code Brew Labs: 6 Mobile App Development Trends To
Keep Your Eye On In 2017
 DZone: 11 Mobile App Development Trends for 2017
 Entrepreneur: Top 6 Trends to Watch in Mobile App
Development for 2017
 Forrester: The Future Of B2B Mobile Enterprise Services
 InformationWeek: Gartner: Enterprise Mobile Devices Yet
To Show Their Strength
 RCR Wireless: 2017 Predictions: 3 mobile enterprise
predictions for 2017
 Solutions Review: 2017 Predictions: Mobile App
Development
Important Links
PC Mag: 12 Enterprise and Mobile IT
Predictions for 2017
Venture Beat: 4 mobile app predictions
for 2017 — the year of the publisher
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

13. Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
More Insights on Technology Trends are Available
13
Other slide decks in this 2017 Trend Report series have been posted to Slideshare
You are also invited to check out the following IBM websites and resources
– IBM Academy of Technology
– IBM Institute for Business Value
– IBM Research and Research News and 5 in 5
– IBM’s THINK blog
– IBM Think Academy on YouTube
15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)