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Unlocking	
  the	
  doors	
  of	
  Hot	
  Key	
  Books:	
  
 A	
  twistory	
  of	
  launching	
  a	
  publisher	
  




                       Sarah	
  Benton	
  
             Sales	
  &	
  Marketing	
  Manager	
  
Our	
  very	
  Airst	
  tweet…	
  
Building	
  work	
  starts	
  on	
  our	
  ofAice…	
  
…And	
  books	
  start	
  to	
  get	
  bought.	
  
The	
  rest	
  of	
  the	
  team	
  start…	
  
And	
  say	
  hello	
  to	
  our	
  brand	
  new	
  blog…	
  
Something	
  remarkable	
  happens	
  –	
  people	
  start	
  getting	
  involved…	
  
…And	
  so	
  we	
  let	
  them.	
  
Lbf innovation zone
Every	
  new	
  starter	
  is	
  introduced…	
  
…and	
  EVERYONE	
  gets	
  to	
  meet	
  the	
  team	
  *cringes*	
  
Lbf innovation zone
We	
  Ainally	
  have	
  books!	
  
And	
  lots	
  more	
  new	
  authors…	
  
And	
  we	
  even	
  talk	
  to	
  other	
  publishers	
  too…	
  
Lbf innovation zone
Sales	
  Director’s	
  door	
  



And	
  then…we	
  get	
  some	
  orders!	
  
Lbf innovation zone
Launching	
  from	
  August	
  2012	
  




Look	
  out	
  for	
  our	
  FREE	
  ibooks	
  sampler	
  available	
  to	
  download	
  soon!	
  
And	
  people	
  like	
  it!	
  
And	
  we	
  still	
  have	
  four	
  months	
  until	
  we	
  publish.	
  
Come	
  and	
  say	
  hello:	
  
                                                                   	
  
        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Stand	
  A555	
  

               @HotKeyBooks	
  
                     	
  
                @sarahbenton	
  
                     	
  
       sarah.benton@hotkeybooks.com	
  
                     	
  
         enquiries@hotkeybooks.com	
  	
  
                     	
  
           www.hotkeybooks.com	
  
	
  

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Lbf innovation zone