1. The document discusses growth, sales, and metrics for startups. It emphasizes focusing the growth engine tightly on a small market, testing marketing channels and iterating based on results.
2. For sales, it recommends making the sales process easy and focusing on understanding customer needs. It also discusses the importance of customer support.
3. For metrics, it suggests focusing on a few key metrics like growth rate, CPA, and LTV/CAC, and tracking them with tools like Google Analytics and Mixpanel. Regularly updating a simple metrics dashboard is also recommended.
4. Managing Director EMEA at F#
the emerging leader in digital music advertising, working with agencies, brands and
streaming services
5. Founding Partner at Rozel Studio
business solutions for the entertainment industry. specialising in product
development, growth, marketing & operations
6. Some of the companies we’ve
worked with recently
73. Have more than one deck
(and yes, use Powerpoint)
Deck 1: To Read
(include intrigue so they want to know more)
Deck 2: To Present
(more imagery, less text, let your story and personality come through)
Deck 3: To Read
(to move towards finalising a sale)
96. A few handy metrics
Growth Rate
(%, not absolute)
CPA
(remember people costs here)
LTV / CAC
<Lifetime Value / Customer Acquisition Cost>
(especially important for SaaS, ecommerce and marketplaces)
101. utm_source = name of the source
utm_medium = type of traffic
utm_campaign = name of the campaign
utm_content = to distinguish different parts of one
campaign
utm_term = to distinguish different parts of one
content
102. Make a simple metrics dashboard
Update it every week
110. Email CEOs 5-7pm Sunday, 3 line email
Get to know (Voila) Norbert & Charlie (app)
Search press releases for contact info and email
structure
QuickMail
112. Two legendary growth hacks
1. Get Your Free Email at Hotmail
2. Airbnb > Craigslist
113. Landing pages for stuff you don’t do…yet
Force time - countdowns on time and user
base
Waiting list queue jumps (shares)
114. Comment on Slideshare presentations
Use the No as well the Yes on a popup
(e.g. for your b2b training company ‘No, I don’t want to train any of my staff’)
118. 1. Growth is important but avoid hyperbole, it
doesn't fix everything
2. Run marketing like a laboratory
3. Wide sales net, then focus on most
obtainable customers
4. Focus on a small number of KPIs