Intro to mobile deep linking-- HsiangMinYu @Android Taipei

1. MOBILE DEEP
LINKING
HSIANG-MIN YU @ ANDROID TAIPEI 2015’ OCT 22

2. WHAT’S DEEP LINKING
▸“The use of a hyperlink that links to a specific, generally
searchable or indexed, piece of web content on a website“
— wiki
https://www.linkedin.com/pub/hsiang-min-yu/88/303/68

3. MOBILE DEEP LINKING
▸Any link that directs a user past the home page of an app to
content inside of it : Specific, Searchable or Indexed
MobileDeep linking
Facebook App Invites
Facebook App Links
Apple Spotlight
Apple Universal Links
Google App Indexing
Twitter App Cards
Pinterest App Cards

4. MOBILE
DEEP
LINKING
(content sharing)

5. WHY IT’S NOT GOOD ENOUGH?
▸User experience interruption after installed
▸Reduce conversion rate (especially from content sharing)
▸From the example of AirBnB.
▸Goal: Refer users to signup, install and travel
▸ Personal referral landing page —> signup, install (√)
▸After signup, hint them to book —>travel (x)

6. Facebook App Linking
BETTER
SOLUTION
Contextual deep Linking

7. CONCLUSION
▸Content sharing ▸SEO ▸Referral program ▸More…
▸A good deep link can help us to …
▸Mobile deep linking scenario…
▸Increase app engagement (higher retention)
▸A good deep linking behavior should …
▸Consistent and smooth user experience
▸Increase conversion rate (signup, book, purchase…)
▸Reduce the gap from web to app

8. GET IT TODAY
E-commerce
Tons of content YOUR
APP
wanna be searchable
Referral
Growth hackingcontent sharing
focus on app
Google App Indexing Facebook App linking
branch.io yoz.io iOS Universal link

9. QA
THANKS ANDROID TAIPEI
THANKS EVERYONE!
HAVE A GREAT NIGHT!
Reference: branch.io, wiki