SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
Blogging for Business
May 13, 2009
Agenda
• Benefits of Blogging
• Let’s Write a Blog Post
Why You Shouldn’t Blog?
•   Lack of Time
•   Not enough interesting topics
•   Fear of Criticism
•   Competitors & Spammers
•   Not Normal for My Business (Finance)
•   Who Will Read It?
•   I’m not Convinced It’ll Help My Business…
Why You Should Blog…

1. Search Engine
   Optimization (SEO)
   Machine
2. Host a Conversation
3. Promote Yourself &
   Network Online
4. Nurture Relationships &
   Capture Leads….
Blog as SEO Machine

1. Keywords in Right Places
2. Target Multiple Keywords
   w/ One Page
3. Link Magnet
BLOG as Your Conversation

• A Blog is your 24/7
  Networking Event
  Where you are the:
  • Host
  • Expert
  • Connector
BLOG as Networking Central
1. Promote Your
   Thought
   Leadership
2. Guide Prospects
   to You
3. Establish
   Credibility
BLOG as Lead Nurturer
•   Educate & Engage
    Prospects
•   Calls to Action Placed
    Prominently
•   Attract them in
    through
    SEO, blogging, Social
    Media. Then, give
    them reasons to
    share their contact
    information and
    express their
    “interest” to learn
    more.
Let’s Write a Blog Post
•   Login to HubSpot
•   View Website    Navigate to Blog     Create New Article
•   Click Optimize Button

Other Suggestions:

•   Insert a link to another page of your site w/ your keywords
    as anchor text.
•   Link to someone else to start blog-networking.
•   Link to a landing page (if you have one) at the bottom of
    your post.
Thank You!

Contenu connexe

Tendances

Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpotHubSpot
 
AMCHAM - Online marketing and how to make your website your best employee
AMCHAM - Online marketing and how to make your website your best employeeAMCHAM - Online marketing and how to make your website your best employee
AMCHAM - Online marketing and how to make your website your best employeeCarl Heaton
 
27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
 
SEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotSEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotHubSpot
 
Posting as a Search Tactic on Google My Business
Posting as a Search Tactic on Google My BusinessPosting as a Search Tactic on Google My Business
Posting as a Search Tactic on Google My BusinessMelanie Boylan
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigOnline Marketing Summit
 
Internet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerInternet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerChris Jaeger
 
Whitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsWhitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsPiet van den Boer
 
How to Achieve Workplace Autonomy in 120 Days or Less
How to Achieve Workplace Autonomy in 120 Days or LessHow to Achieve Workplace Autonomy in 120 Days or Less
How to Achieve Workplace Autonomy in 120 Days or LessRyan Stewart
 
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOEdd Wilson
 
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You ThinkHubSpot
 
How To Convert More Website Visitors To Leads Using HubSpot
How To Convert More Website Visitors To Leads Using HubSpotHow To Convert More Website Visitors To Leads Using HubSpot
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
 
Retargeting: Strong Fundamentals for Your Sales Funnel
Retargeting: Strong Fundamentals for Your Sales FunnelRetargeting: Strong Fundamentals for Your Sales Funnel
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
 
Premiere marketing and consulting
Premiere marketing and consultingPremiere marketing and consulting
Premiere marketing and consultingPeter Winters
 
Remarketing with Google Analytics
Remarketing with Google AnalyticsRemarketing with Google Analytics
Remarketing with Google AnalyticsLuigi Reggiani
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDarla Indralingam
 

Tendances (20)

Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpot
 
AMCHAM - Online marketing and how to make your website your best employee
AMCHAM - Online marketing and how to make your website your best employeeAMCHAM - Online marketing and how to make your website your best employee
AMCHAM - Online marketing and how to make your website your best employee
 
27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business
 
SEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotSEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpot
 
Posting as a Search Tactic on Google My Business
Posting as a Search Tactic on Google My BusinessPosting as a Search Tactic on Google My Business
Posting as a Search Tactic on Google My Business
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian Muessig
 
Internet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerInternet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris Jaeger
 
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
 
Whitepaper website optimization in 6 steps
Whitepaper website optimization in 6 stepsWhitepaper website optimization in 6 steps
Whitepaper website optimization in 6 steps
 
OBGYN Presentation 11-11-14 - New
OBGYN Presentation 11-11-14 - NewOBGYN Presentation 11-11-14 - New
OBGYN Presentation 11-11-14 - New
 
How to Achieve Workplace Autonomy in 120 Days or Less
How to Achieve Workplace Autonomy in 120 Days or LessHow to Achieve Workplace Autonomy in 120 Days or Less
How to Achieve Workplace Autonomy in 120 Days or Less
 
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
 
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think7 Reasons Your Website Redesign Won’t Be As Painful As You Think
7 Reasons Your Website Redesign Won’t Be As Painful As You Think
 
How To Convert More Website Visitors To Leads Using HubSpot
How To Convert More Website Visitors To Leads Using HubSpotHow To Convert More Website Visitors To Leads Using HubSpot
How To Convert More Website Visitors To Leads Using HubSpot
 
Retargeting: Strong Fundamentals for Your Sales Funnel
Retargeting: Strong Fundamentals for Your Sales FunnelRetargeting: Strong Fundamentals for Your Sales Funnel
Retargeting: Strong Fundamentals for Your Sales Funnel
 
Premiere marketing and consulting
Premiere marketing and consultingPremiere marketing and consulting
Premiere marketing and consulting
 
Home
HomeHome
Home
 
Remarketing with Google Analytics
Remarketing with Google AnalyticsRemarketing with Google Analytics
Remarketing with Google Analytics
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshare
 

En vedette

Email Marketing HubSpot May 2009
Email Marketing HubSpot May 2009Email Marketing HubSpot May 2009
Email Marketing HubSpot May 2009HubSpot
 
Brandwise Lead Nurturing
Brandwise Lead NurturingBrandwise Lead Nurturing
Brandwise Lead NurturingBrandwise
 
Video Blogging Presentation Yes Media Works
Video Blogging Presentation Yes Media WorksVideo Blogging Presentation Yes Media Works
Video Blogging Presentation Yes Media WorksHubSpot
 
HubSpot Company Meeting June 2009
HubSpot Company Meeting June 2009HubSpot Company Meeting June 2009
HubSpot Company Meeting June 2009HubSpot
 
Partner B2B Inbound Targets Larger Companies with HubSpot
Partner B2B Inbound Targets Larger Companies with HubSpotPartner B2B Inbound Targets Larger Companies with HubSpot
Partner B2B Inbound Targets Larger Companies with HubSpotHubSpot
 
Analytics HubSpot May2009
Analytics HubSpot May2009Analytics HubSpot May2009
Analytics HubSpot May2009HubSpot
 
A Yuletime Romp through HubSpot Support
A Yuletime Romp through HubSpot SupportA Yuletime Romp through HubSpot Support
A Yuletime Romp through HubSpot SupportHubSpot
 
Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009HubSpot
 
HubSpot 2011 Year in Review
HubSpot 2011 Year in ReviewHubSpot 2011 Year in Review
HubSpot 2011 Year in ReviewHubSpot
 
The Science of Social Media Marketing
The Science of Social Media MarketingThe Science of Social Media Marketing
The Science of Social Media MarketingHubSpot
 
HubSpotting Around the World
HubSpotting Around the WorldHubSpotting Around the World
HubSpotting Around the WorldHubSpot
 
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...Social Media to Grow Your Business - National Small Food Manufacturer's Confe...
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...HubSpot
 
Innovation Showcase: LinkedIn
Innovation Showcase: LinkedInInnovation Showcase: LinkedIn
Innovation Showcase: LinkedInDemandbase
 
Blogging For Business
Blogging For BusinessBlogging For Business
Blogging For BusinessHubSpot
 
The Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingThe Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingHubSpot
 
Customer 2.0 - Inbound Marketing with InsideView and Customer Think
Customer 2.0 - Inbound Marketing with InsideView and Customer ThinkCustomer 2.0 - Inbound Marketing with InsideView and Customer Think
Customer 2.0 - Inbound Marketing with InsideView and Customer ThinkHubSpot
 
Inbound Marketing - Your Secrets to Success
Inbound Marketing - Your Secrets to SuccessInbound Marketing - Your Secrets to Success
Inbound Marketing - Your Secrets to SuccessHubSpot
 
Sales 4 startups
Sales 4 startupsSales 4 startups
Sales 4 startupsHubSpot
 

En vedette (20)

Email Marketing HubSpot May 2009
Email Marketing HubSpot May 2009Email Marketing HubSpot May 2009
Email Marketing HubSpot May 2009
 
Brandwise Lead Nurturing
Brandwise Lead NurturingBrandwise Lead Nurturing
Brandwise Lead Nurturing
 
Video Blogging Presentation Yes Media Works
Video Blogging Presentation Yes Media WorksVideo Blogging Presentation Yes Media Works
Video Blogging Presentation Yes Media Works
 
HubSpot Company Meeting June 2009
HubSpot Company Meeting June 2009HubSpot Company Meeting June 2009
HubSpot Company Meeting June 2009
 
Partner B2B Inbound Targets Larger Companies with HubSpot
Partner B2B Inbound Targets Larger Companies with HubSpotPartner B2B Inbound Targets Larger Companies with HubSpot
Partner B2B Inbound Targets Larger Companies with HubSpot
 
Analytics HubSpot May2009
Analytics HubSpot May2009Analytics HubSpot May2009
Analytics HubSpot May2009
 
A Yuletime Romp through HubSpot Support
A Yuletime Romp through HubSpot SupportA Yuletime Romp through HubSpot Support
A Yuletime Romp through HubSpot Support
 
Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009
 
HubSpot 2011 Year in Review
HubSpot 2011 Year in ReviewHubSpot 2011 Year in Review
HubSpot 2011 Year in Review
 
The Science of Social Media Marketing
The Science of Social Media MarketingThe Science of Social Media Marketing
The Science of Social Media Marketing
 
HubSpotting Around the World
HubSpotting Around the WorldHubSpotting Around the World
HubSpotting Around the World
 
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...Social Media to Grow Your Business - National Small Food Manufacturer's Confe...
Social Media to Grow Your Business - National Small Food Manufacturer's Confe...
 
Innovation Showcase: LinkedIn
Innovation Showcase: LinkedInInnovation Showcase: LinkedIn
Innovation Showcase: LinkedIn
 
Blogging For Business
Blogging For BusinessBlogging For Business
Blogging For Business
 
The Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingThe Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound Marketing
 
Customer 2.0 - Inbound Marketing with InsideView and Customer Think
Customer 2.0 - Inbound Marketing with InsideView and Customer ThinkCustomer 2.0 - Inbound Marketing with InsideView and Customer Think
Customer 2.0 - Inbound Marketing with InsideView and Customer Think
 
Bodnar and Cohen
Bodnar and CohenBodnar and Cohen
Bodnar and Cohen
 
Kipp Bodnar
Kipp BodnarKipp Bodnar
Kipp Bodnar
 
Inbound Marketing - Your Secrets to Success
Inbound Marketing - Your Secrets to SuccessInbound Marketing - Your Secrets to Success
Inbound Marketing - Your Secrets to Success
 
Sales 4 startups
Sales 4 startupsSales 4 startups
Sales 4 startups
 

Similaire à Biz Blogging 101 HubSpot May2009

Guest Blogging for 2013
Guest Blogging for 2013Guest Blogging for 2013
Guest Blogging for 2013Blurbpoint
 
Zero Budget Blogging
Zero Budget BloggingZero Budget Blogging
Zero Budget Blogginglibbydavy
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful BlogPatrick Nelson
 
What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?kartik_malhotra
 
Creating a WordPress Website that Works from the Start
Creating a WordPress Website that Works from the StartCreating a WordPress Website that Works from the Start
Creating a WordPress Website that Works from the StartNile Flores
 
Do's And Don'ts Of Business Blogging
Do's And Don'ts Of Business BloggingDo's And Don'ts Of Business Blogging
Do's And Don'ts Of Business BloggingDave Rigotti
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in SingaporeHappy Marketer
 
6 Tips for Blogging for Business
6 Tips for Blogging for Business6 Tips for Blogging for Business
6 Tips for Blogging for BusinessMarsha Lynn Hudson
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
Towson E-Business Presentation
Towson E-Business PresentationTowson E-Business Presentation
Towson E-Business PresentationWill Davis
 
Blog Writing Tips
Blog Writing TipsBlog Writing Tips
Blog Writing TipsItalics
 

Similaire à Biz Blogging 101 HubSpot May2009 (20)

BloggingBasicsMG2
BloggingBasicsMG2BloggingBasicsMG2
BloggingBasicsMG2
 
Guest Blogging for 2013
Guest Blogging for 2013Guest Blogging for 2013
Guest Blogging for 2013
 
Zero Budget Blogging
Zero Budget BloggingZero Budget Blogging
Zero Budget Blogging
 
B2 b blogging ebook
B2 b blogging ebookB2 b blogging ebook
B2 b blogging ebook
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog
 
Blogging
Blogging Blogging
Blogging
 
What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?
 
Creating a WordPress Website that Works from the Start
Creating a WordPress Website that Works from the StartCreating a WordPress Website that Works from the Start
Creating a WordPress Website that Works from the Start
 
Klck bloggers network v3
Klck bloggers network v3Klck bloggers network v3
Klck bloggers network v3
 
Do's And Dont's Of Business Blogging
Do's And Dont's Of Business BloggingDo's And Dont's Of Business Blogging
Do's And Dont's Of Business Blogging
 
Do's And Don'ts Of Business Blogging
Do's And Don'ts Of Business BloggingDo's And Don'ts Of Business Blogging
Do's And Don'ts Of Business Blogging
 
10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore10 Ways to Growth Hack Your Startup in Singapore
10 Ways to Growth Hack Your Startup in Singapore
 
6 Tips for Blogging for Business
6 Tips for Blogging for Business6 Tips for Blogging for Business
6 Tips for Blogging for Business
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpot
 
GBTC Rightsource Corporate Blogging
GBTC Rightsource Corporate BloggingGBTC Rightsource Corporate Blogging
GBTC Rightsource Corporate Blogging
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
Towson E-Business Presentation
Towson E-Business PresentationTowson E-Business Presentation
Towson E-Business Presentation
 
Blog Writing Tips
Blog Writing TipsBlog Writing Tips
Blog Writing Tips
 
What is Blogging & How to Start
What is Blogging & How to StartWhat is Blogging & How to Start
What is Blogging & How to Start
 
Basics of good blogging
Basics of good bloggingBasics of good blogging
Basics of good blogging
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Dernier

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 

Dernier (20)

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 

Biz Blogging 101 HubSpot May2009

  • 2. Agenda • Benefits of Blogging • Let’s Write a Blog Post
  • 3. Why You Shouldn’t Blog? • Lack of Time • Not enough interesting topics • Fear of Criticism • Competitors & Spammers • Not Normal for My Business (Finance) • Who Will Read It? • I’m not Convinced It’ll Help My Business…
  • 4. Why You Should Blog… 1. Search Engine Optimization (SEO) Machine 2. Host a Conversation 3. Promote Yourself & Network Online 4. Nurture Relationships & Capture Leads….
  • 5. Blog as SEO Machine 1. Keywords in Right Places 2. Target Multiple Keywords w/ One Page 3. Link Magnet
  • 6. BLOG as Your Conversation • A Blog is your 24/7 Networking Event Where you are the: • Host • Expert • Connector
  • 7. BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
  • 8. BLOG as Lead Nurturer • Educate & Engage Prospects • Calls to Action Placed Prominently • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
  • 9. Let’s Write a Blog Post • Login to HubSpot • View Website Navigate to Blog Create New Article • Click Optimize Button Other Suggestions: • Insert a link to another page of your site w/ your keywords as anchor text. • Link to someone else to start blog-networking. • Link to a landing page (if you have one) at the bottom of your post.