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 Twitter: @mvolpe




Blogging for Business
                           Mike Volpe
                           VP Marketing
                           HubSpot
Agenda

1. Why
1 Wh is blogging important?

2. The 3 Keys to Success

3. Measuring Results
Outbound Marketing


                     800-555-1234
                     Annoying
                     Salesperson
Inbound Marketing

Blog
   g          SEO     Social Media
Rethinking Marketing
Outbound Marketing    Inbound Marketing
• Telemarketing       • SEO / SEM
• Trade shows         • Blogging
• Direct mail         • Social Media
• Email blasts        • RSS
• Print ads           • Free tools/trials
• TV/radio ads        • Public Relations

 Interruption           Permission
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing
Business Blog Marketing

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